Technology
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
No retailer would admit they weren't interested in innovation, but not all agree on what counts as innovation, how to execute it or what the point even is. But all retailers agreed that providing a better customer experience was the top opportunity for innovating.
In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.
Although it receives constant buzz, there are a few reasons why blockchain isn't widely adopted yet.
According to a July 2018 CivicScience survey, nearly 60% of US consumers would rather have their items rung up by a cashier than use a self-service register.
Shoppers are open to various types of retail technologies—even those that were once considered too creepy. But consumers’ shopping expectations do not align with retailers’ capabilities, according to a recent study.
A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.
The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.
Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.
What once sounded fantastical—stores where shoppers could walk out with purchases without waiting in line—is becoming a reality for more than a select few.
Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.
Retailers have been implementing in-store tech and omnichannel options to meet the perceived demands of the modern shopper. A recent RIS News survey found many US internet users are interested in shopping options like "grab and go" technology, while fewer were keen on virtual reality or robots.
Ted Dhanik, CEO and co-founder of ad tech firm engage:BDR, spoke about how publishers can use cryptocurrencies to get paid faster.
Quorum mined statements from members of Congress over the past decade and found that they talk more about technology than any other sector of the economy.
Bennett Hong, CTO of adtech company Jingshuo, discusses what's keeping advertisers in China from adopting blockchain technology.
For the fourth straight year, RichRelevance checked in with US internet users about their attitudes toward different retail technologies—from facial recognition to robots. Interestingly, fewer respondents find certain tech to be creepy compared to how they felt in past years.
Emerging technologies like augmented reality and visual search offer new promise for retail apps as they evolve beyond simply reducing friction toward surprising and delighting their users.