Technology
eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.
Having too many data management systems in use is a daily challenge for 40% of the decision-makers and data managers Vanson Bourne and Veritas surveyed. A similar number of respondents said there are too many data sources to make sense of.
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.
Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.
As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”
Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.
For many companies, it is necessary to regularly update their digital strategies in order to stay competitive. But old tech systems can make this an onerous task.
The glut of big tech deals and consolidation is, in some ways, reflective of what’s going on in the broader economy. According to Dealogic, global M&A deals are on pace to reach $4.8 trillion this year, which would set a record.
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
Ben Gaddis, president of ad agency T3, spoke with eMarketer’s Caroline Cakebread about what’s possible with AR today, and how marketers can best utilize it to create revenue generating experiences.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
While recent data reveals big differences in attitudes toward a range of shopping-related technologies, there are some noteworthy exceptions.
Smart glasses, like Google Glass, failed in the consumer space but are finding success in workplaces.
Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector
A lot of companies in the ad industry hope to profit from the digitalization of TV. But as with any big change, uncertainty creates some fear.
Emerging retail tech straddles the line between utilitarian and useless. Improving the customer experience is usually the end goal but when it's implemented just for the sake of showing off, consumers don't always find it useful. According to a June 2018 JDA Software survey, consumers were receptive to the idea of retail tech.
What once sounded fantastical—stores where shoppers could walk out with purchases without waiting in line—is becoming a reality for more than a select few.
In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.