Technology


A global survey focusing on new technologies identified some as confusing, but others as both confusing and overhyped.

Retailers often bank on new in-store features being transformative, only to be met with consumer resistance. So, what makes a shopper receptive to a retail innovation?

A new industry survey suggests some retailers are pulling back from IT spending. But digital transformation plans are a major focus for many.

Many retailers are focused on employing tech to improve the in-store customer experience, but what if good customer experience means being left alone?

Smartphones with biometrics, like facial recognition, are becoming the norm. But not everyone is running out to get the latest device that uses this type of technology—even if it does help protect their privacy.

In the latest episode of eMarketer’s “Behind the Numbers” podcast, the topic is “Big Tech.” Once beloved, major tech brands now face a backlash. What are the implications for the platforms amidst potential political, regulatory and consumer pressures?

Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.

In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology.

Are drone deliveries likely to be coming to your neighborhood soon? eMarketer's Ezra Palmer and Marcus Johnson discuss the future of drone delivery, and how technical and business factors, as well as consumer attitudes, are likely to affect mass drone deployment. Part two of our series of conversations about apparently outlandish ideas that could become everyday realities.

Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International.

Emerging technologies like augmented reality and visual search offer new promise for retail apps as they evolve beyond simply reducing friction toward surprising and delighting their users.

According to a survey of augmented and virtual reality users worldwide, smartphones will play a much larger role and stores will have much smaller floor space. But change won't happen overnight.

Consumers are very interested in new technology that aims to make long lines a thing of the past.

Nordstrom’s purchases of BevyUp and MessageYes reflect the retail industry’s increasing focus on providing a personalized customer experience.

More retailers are looking to technology to simplify the shopping process and automate a lot of redundant tasks. Here's how consumers feel about it.

Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.

A survey found that many plan to increase their spending on a range of emerging technologies, including artificial intelligence and location-based marketing.

Are driverless cars close to market, or is a full-fledged launch still well off in the future? eMarketer's Ezra Palmer and Marcus Johnson consider the regulatory, technical and psychological hurdles that must be cleared before autonomous vehicles become commonplace. Part three of our series of conversations about apparently outlandish ideas that could become everyday realities.

Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.

ShopCo Technologies COO Kimberly Cabot discusses how the company's universal shopping cart technology can help retailers fight cart abandonment.