Today on the "Behind the Numbers" podcast, we zoom in on the advertising markets of Latin America in a conversation with eMarketer's regional specialist, Matteo Ceurvels, and forecasters Andrea Szasz and Eric Haggstrom.
Marketers have never had more data about their audiences, or more tools to wrangle that data and make it actionable. But the ideal of a data-driven brand experience, tailored for each customer, is still far from a reality for most marketers who struggle to make omnichannel, real-time connections and deliver meaningfully personalized offerings.
Now that AT&T's bid for Time Warner has been cleared, what other combinations may go through? In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss the shifting landscape and how will it affect the ways that viewers access and consume programming.
Recent surveys indicate new levels of concern among consumers and a heightened sense of awareness of the privacy risks of social network use. In the latest episode of "Behind the Numbers," we take a look at some of the latest data, and what it means (and doesn't mean) for Facebook.
In the latest episode of "Behind the Numbers," eMarketer principal analyst Lauren Fisher speaks with Meghann York, director of product marketing for Salesforce Marketing Cloud, about how artificial intelligence is being used to improve the customer experience, and why it's so important that marketers think about those experiences first, and the tech itself second.
Music and social networking seem like a natural fit, yet when these worlds have collided the results have been disappointing. In the latest episode of "Behind the Numbers," we explore the reasons for those disappointments and contemplate what a successful music and social service might look like.
In the latest episode of the “Behind the Numbers” podcast, we discuss digital technology's impact on our well-being. The good, the bad and the solutions.
In the wake of the Cambridge Analytica controversy and Mark Zuckerberg’s testimony on Capitol Hill, eMarketer sat down with Carolyn Everson, vice president of global marketing at Facebook, to discuss the company’s relationship with advertisers and how it is working to balance targeted advertising and privacy.
As the GDPR trigger date draws near and the frenzy of preparation comes to an end, we step back to take a longer view. In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the longer-term implications of the new rules in a conversation with privacy consultant Colin O'Malley.
In the latest episode of eMarketer’s “Behind the Numbers” podcast, eMarketer analysts on both sides of the Atlantic discuss how consumers feel about the looming GDPR rules. Are consumers in Europe even aware of the rules, and do they care?
Americans are spending less time with most major media, with one major exception: smartphones.
In this week's 'Behind the Numbers' week in review podcast, we unearth the digital data behind the week's headlines, and take a look ahead to what's in store next week.
Around the world, the 2018 FIFA World Cup will be watched via streaming, social and mobile, and through a virtual reality 360-degree VOD experience.
Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.
Despite the abiding appeal of traditional linear TV, cinema, radio and offline games, many internet users in France and Germany now devote a major part of their time to online entertainment.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss a series of TV commercials from industry giants like Uber and Facebook that attempt to acknowledge their mistakes and move on. But will these ads work?
In the latest episode of "Behind the Numbers," eMarketer analyst Lauren Fisher talks about what customer engagement is and why it matters.
As Europe's new privacy regulations come into force, we consider the impact on data—the lifeblood of many modern companies. Thomas Walle, CEO of location data platform Unacast, joins eMarketer analysts Lauren Fisher and Yory Wurmser to discuss how the GDPR will affect location data.
With the deadline for GDPR fast approaching, we speak with Richard Reeves, managing director of the UK's Association of Online Publishers, about the challenges publishers face in dealing with the new privacy rules. The regulations, he says, may be the most significant change the advertising and media sectors have faced in a generation.
In the latest episode of eMarketer's "Behind the Numbers" podcast, we discuss some of the most pervasive themes from the 2018 Upfronts presentations and what share of the total year's ad spend is committed at this event.