In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Rahul Chadha and forecaster Showmik Podder break down some of the key data in eMarketer's new estimates for mobile app usage. Which app categories are growing fastest, and why?
A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.
How large is the market for subscription video services like Netflix and Amazon Prime, and what impact are they having on the pay TV sector? In today’s “Behind the Numbers,” eMarketer analysts and forecasters dig into the latest forecasts and discuss the factors that are changing the ways consumers watch video.
Long-form video is spreading across social media. Some marketers are placing pre-roll and mid-roll ads in social shows, but the audiences are small and the measurement capabilities are limited.
Four years after its purchase by Facebook, WhatsApp is being tasked with a new challenge: Make money. In the latest episode of “Behind the Numbers,” analyst Rahul Chadha digs into the messaging market and the monetization strategies being put to the test around the world.
Netflix Is So Popular in Canada, Local Media Players Want a ‘Netflix Tax’ to Level the Playing Field Aug 3
eMarketer expects there will be 13.3 million Netflix viewers in Canada this year, with viewers defined as individuals who watch Netflix via the app or website at least once per month. That figure is up 9.6% year over year.
In the latest episode of "Behind the Numbers," eMarketer's Debra Aho Williamson and Monica Peart discuss key highlights from Facebook and Twitter's recent earnings calls.
"The Weekly Listen" is a roundup of intriguing headlines with a dash of data. This week, we're talking about a controversial proposal for America's libraries, the effects of online activism and wondering about what will be the first trillion dollar company (and if it matters).
Companies across all industries are trying to figure out how voice control can help them interact with their target audiences and build brand engagement in more personalized and frictionless ways.
In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.
We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?
Consumers don't necessarily mind going into stores, but they do expect brick-and-mortar retailers to behave differently than they once did. In the latest episode of "Behind the Numbers," eMarketer Analyst Andrew Lipsman discusses what shoppers expect and how retailers can meet them halfway.
The top challenge of addressing ad quality issues is tracking down bad actors in the supply chain.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Google’s expected return to China, plus a new kind of tutor.
How are video viewing habits changing around the world, and how big a presence is Netflix? In the latest episode of “Behind the Numbers,” eMarketer’s Shelleen Shum discusses global video trends, intriguing regional patterns and the importance of local language content.
How big is the worldwide market for messaging apps and where is the growth strongest? On the latest episode of "Behind the Numbers," we dig into the data and trends with eMarketer's Andrea Szasz and Rahul Chadha.
Google Maps and Waze recently introduced new advertising products, meaning in-map advertising is now easier to buy for a wider variety of marketers.
In the latest episode of the "Behind the Numbers" podcast, eMarketer's Andrew Lipsman and Krista Garcia take a look at some of the key data points and storylines that emerged from this year's Prime Day event.