eMarketer Podcasts

On today's episode, we discuss how much Netflix and Disney+ will make from ads, what Snapchat+ is, how best to prevent customers from leaving you and trading down, Facebook's algorithm change to take on TikTok, why Apple and Google are coming for your car, an unpopular opinion about email newsletters, what the new "Squid Game" game show will look like, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Max Willens and director of reports editing Rahul Chadha.

On today's episode, we discuss the actual viability of the sharing economy: What should we make of Uber's diversification efforts and are Airbnb's latest changes enough to power the company up and to the right? "In Other News," we talk about the travel industry's optimism in the face of inflation and ad spending's positive outlook in the face of recessionary fears. Tune in to the discussion with our Briefings director Jeremy Goldman.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the circular retail economy looks like, who resale shoppers are, and why companies own their own resale markets. Then for "Pop-Up Rankings," we rank the top five most innovative brands in circular retail. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

On today's episode, we discuss why Zelle (and person-to-person payment apps) are in hot water, which service most Americans use, and how we'll be paying for things in 2026. "In Other News," we talk about the current state of the cryptocurrency crash and the impact Apple Pay Later will have on the buy now, pay later space. Tune in to the discussion with our analysts Jaime Toplin and Adriana Nunez.

On today's episode, we discuss how much "Top Gun: Maverick" is helping movie theaters recover, why the number of American video game players is shrinking, the headwinds threatening air travel's recovery, how much money Spotify made from podcast ads, when Amazon may overtake Walmart as the largest retailer in the US, an unpopular opinion about the movie-viewing experience, how Bluetooth got its name, and more. Tune in to the discussion with our analysts Dave Frankland and Paul Verna and director of forecasting Oscar Orozco.

On today's episode, we discuss what a "brand purpose" even is, the research on whether it is directly linked to sales, the right way to engage the values-driven consumer, and some of the best-in-class examples. "In Other News," we talk about pride marketing and how to go beyond the "rainbow campaign." Tune in to the discussion with our analyst Dave Frankland.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why subscription ecommerce works, product categories best suited for this model, and how much subscription fatigue may be setting in. Then for "Pop-Up Rankings," we rank the top four subscription services that have staying power in the key categories of pets, beauty, food, and clothing. Join our analyst Sara Lebow as she hosts analysts Blake Droesch and Zak Stambor.

On today's episode, we discuss what technology physicians use in their personal and professional lives, how it might help with an expected physician shortage, and the share of Americans getting their medical advice from social media. "In Other News," we talk about a Federal Trade Commission (FTC) investigation into pharmacy benefit managers over rising drug costs and what to make of CVS Health's new virtual care solution. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

On today's episode, we discuss the current diagnosis of Netflix—are their best days behind them, what will they need to do to keep the competition at bay, and what should we make of the rumored acquisition of Roku. "In Other News," we talk about YouTube making it easier to interact with the app on connected TVs (CTVs) and the prospect of its new frequency-capping solution. Tune in to the discussion with our analyst Ross Benes.

On today's episode, we discuss how inflation is changing consumer behavior, whether 15-minute delivery is too good to be true, the potential of Apple's realityOS, how much of the information shoppers give retailers is false, the ceiling to spending time on TikTok, an unpopular opinion about buying things from TV ads, pets' roles in Americans' lives, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what buy now, pay later (BNPL) means to fintechs, retailers, and consumers. Then for "Pop-Up Rankings," we rank the top four questions swirling around BNPL. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and David Morris.

On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.

On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.

On today's episode, we discuss the severity of Snap's recent profit warning, how companies can show they actually care about the planet, how many of us are served the wrong ads, why L.L. Bean quit social media for a month, the significance of Walmart expanding its drone program, an unpopular opinion about ratings, some stats about how much weddings cost, and more. Tune in to the discussion with our analysts Blake Droesch, Dave Frankland, and Evelyn Mitchell.

On today's episode, we discuss what it would be like to live in the metaverse, where you'd likely hang out, what you could and couldn't do, and who you would be. "In Other News," we talk about how to rein in retail returns and why Nordstrom is doing really well as of late. Tune in to the discussion with our analyst Andrew Lipsman.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brand revitalization and how retailers reinvent themselves to stay relevant. Then for "Pop-Up Rankings," we rank the top four brands that have succeeded at becoming cool again. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Andrew Lipsman.

The global economy is under severe pressure. Join our analyst Bill Fisher as he hosts analysts Man-Chung Cheung and Karin von Abrams to discuss some regional headwinds, including supply chain issues, war, and cost-of-living crises.

On today's episode, we discuss the social media regulations coming this year, whether virtual try-on will ever take off, how not to interrupt the consumer, whether shipping is the new ecommerce frontier, Formula One racing's newfound US popularity, an unpopular opinion about in-store shopping, some facts about sea creatures, and more. Tune in to the discussion with our senior director of Briefings Stephanie Taglianetti, director of reports editing Rahul Chadha, and analyst Bill Fisher.

On today's episode, we discuss what makes a customer data platform (CDP) successful, what kind of ROI brands can expect from them, and some best practices. "In Other News," we talk about whether companies are tracking the customer service metrics that really count and what happened when Old Navy made clothing sizes for everyone. Tune in to the discussion with senior vice president of sales at mParticle Kyle Robinson and our analyst Patty Soltis.