eMarketer Podcasts


In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson discusses how marketers are using influencer marketing successfully and getting past some of the issues holding the tactic back.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Debra Aho Williamson and research analyst Man-Chung Cheung discuss the new video-sharing sensation TikTok.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Andrew Lipsman assesses the significance of eBay’s entry into the grocery delivery space.

In the latest episode of “Behind the Numbers,” we sit down with Mike Molitor, head of ecommerce and loyalty at supermarket chain Raley’s, to discuss his aggressive vision for the future of digital grocery.

In the latest episode of "Behind the Numbers," we take a look at the Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars?

In the latest episode of "Behind the Numbers," we look at the state of augmented reality today and what the future may hold. Will AR largely be a smartphone function, or will other devices come into play?

In the latest episode of "Behind the Numbers," the topic (once again) is brand safety, as big advertisers pull back from YouTube amid concerns about user comments.

In the latest episode of "Behind the Numbers," eMarketer's demographics mavens, Mark Dolliver and Jenni Pearson, join us in the studio to discuss their latest research on millennials. What does adulthood look like for this generation?

In today's episode of "Behind the Numbers," we're talking about out-stream video ads that might not get viewed. How concerned should advertisers be?

In today's episode of "Behind the Numbers," we're talking about the scandal that wouldn't die: Cambridge Analytica. Why does it still haunt Facebook and what might come next?

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

In the latest episode of "Behind the Numbers," we sit down with Matt Alexander, co-founder of Neighborhood Goods, which mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?

In the latest edition of "Behind the Numbers," we sit down for a conversation with Facebook's Martin Gilliard to discuss innovation at the nexus of commerce and marketing.

In China, consumers can “smile to pay” in some stores, but in the US, facial recognition systems for shopping are more theory than fact. Will that change? In today’s episode of “Behind the Numbers,” we sit down with Peter Trepp, CEO of facial recognition software firm FaceFirst.

In the latest episode of "Behind the Numbers," we look at some of the products that debuted at Mobile World Congress this week. Is mobile really a "thing" anymore?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and landmark shift in ad spending.

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

The digital economy is roughly a quarter century old, but efforts to measure it remain sketchy. In today's episode of "Behind the Numbers," we dig into government and enterprise efforts to understand the impact of digital, with featured guests Carl Bialik of Yelp and eMarketer vice president of forecasting Martin Utreras.

In the latest episode of "Behind the Numbers," we're joined by InMobi's chief technology officer, Ravi Krishnaswamy, to talk about the changing mobile advertising landscape and the ways that data can be used.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about friction over Apple's news subscription service, a possible way for VR to gain traction, and the hunt for a new kind of unicorn.