eMarketer Podcasts


Is connectivity a curse? Are smartphones bringing us down? In the latest episode of "Behind the Numbers," we dig into the latest data about the pyschological impact of media use, social media in particular.

In the latest episode of "Behind the Numbers," analyst Yory Wurmser highlights the ways that maps have become integral to the smartphone experience. He breaks down key map ad formats and discusses some of the challenges of working with map platforms.

Singles' Day racked up another year of double-digit growth, and consumers around the world spent more than $1 billion in the first 90 seconds of the day. But as the annual shopping event enters its second decade, growth is slowing and expectations are being revised. eMarketer's Man-Chung Cheung was on the ground in Shanghai on Nov. 11. He and analyst Andrew Lipsman join Marcus Johnson to discuss the shopping event and what comes next.

In the latest episode of "Behind the Numbers," we dig into a new study about YouTube usage. What kinds of content are users consuming, and what drives additional views?

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and a novel you can read on FB Messenger.

In the second part of our three-part podcast series on the shifting TV and digital video ecosystem, we're focusing on the audience. Analyst Paul Verna talks about mobile viewers, cord cutters, connected TV watchers and more.

As America heads to the polls, brands find themselves in a tight spot, with more and more consumers tying their purchases to brands’ political stances. In an election day special edition of “Behind the Numbers,” we look at the data and what it means for marketers.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and robot morality.

Is Facebook's fate tied to the News Feed? In the new episode of "Behind the Numbers," analyst Debra Aho Williamson discusses the latest usage and revenue data from Facebook and looks ahead to what might be coming in 2019.

In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Nicole Perrin and Andrew Lipsman dig into Amazon's latest results and consider the commerce giant's prospects as it heads into the crucial fourth quarter.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.

In the latest episode of “Behind the Numbers,” forecasters Showmik Podder and Chris Bendtsen break out data from eMarketer’s new estimates for mobile payments usage. How many people around the world use mobile phones to make payments? Where are mobile payments the most common? Why would anyone want to pay via phone, anyway?

In the latest episode of “Behind the Numbers,” eMarketer’s Ross Benes talks with Jon Romano, vice president of agency development at SpotX, about how ad buyers accidentally overlook connected TV inventory.

In the final episode of our three-part series on the TV and digital video ecosystem, analyst Paul Verna focuses on the question of content. How much content is being created and who are the leading creators? Can the torrid pace of creation continue, or will it ease up?

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

In the latest episode of "Behind the Numbers," analysts Nicole Perrin and Lauren Fisher discuss dynamic creative optimization. How many marketers are using DCO, and how sophisticated are their efforts?

Companies should have a rubric in place to evaluate and essentially score or rank their current customer set. Such a framework allows marketers and all customer-facing teams to align on how to best serve and grow each individual account in a profitable manner.

Facing similar challenges in rekindling user growth, Snapchat and Twitter seem to be at a crossroads. In the new episode of “Behind the Numbers,” analyst Debra Aho Williamson digs into the companies’ latest results, and looks ahead to what she expects their Q4 to look like.

In the latest episode of eMarketer's "Behind the Numbers" podcast, Victoria Petrock and Rahul Chadha dig into the implications of Facebook's surprising entry into smart speakers with its Portal product. Its ability to "follow" users around a room got plenty of attention, but what else can it do?