Mobile
Mobile gaming wins big in China. All digital gaming saw a boost during lockdowns, but mobile's accessibility and lack of additional hardware helped it grow faster than PC and console gaming in 2020.
Never in the past two decades of social media history have the features, ad formats, and other business initiatives of the four major social platforms looked as similar as they do today.
eMarketer senior analyst at Insider Intelligence Paul Briggs discusses what he's paying attention to in 2021 and why: online grocery shopping, food delivery apps, and more 2021 trends to watch out for in Canada.
Search: Google is testing a new feature on its mobile search app that surfaces TikTok and Instagram videos in the hopes of keeping users on its app.
TikTok’s growth in 2020 has been, in a word, extraordinary. While the pandemic helped stoke user gains for all the major social platforms, it lit a particularly large fire under TikTok.
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
Jan 15, 2021Time ticks away on TikTok: US consumers now spend more time on TikTok than other social apps, according to new App Annie data—and that’s not surprising given how they use the app.
WhatsApp privacy update boosted Signal and Telegram downloads, but they likely won't threaten its market share
Jan 14, 2021Consumers flock to WhatsApp competitors: Downloads of Signal and Telegram skyrocketed in response to WhatsApp’s controversial privacy update, but it's unlikely to hurt the Facebook-owned messaging app’s market share.
Facebook’s recent move to integrate WhatsApp data is surprising given the antitrust lawsuits it’s facing, but it’s clearly decided the trouble is worth the opportunity to finally monetize the messaging service.
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Jan 6, 2021eMarketer principal analyst at Insider Intelligence Yoram Wurmser discusses what he's paying attention to in 2021 and why: how the coronavirus changed mobile, the importance of iOS 14, and regulation's impact on location data.
Indian social network ShareChat is reportedly in talks to raise funds from both Google and Snap, as the latter two companies look to capitalize on ShareChat's160 million monthly users.
iPhone 12 will supercharge mobile AR in 2021
Dec 30, 2020The iPhone 12 Pro became the first phone to have a back-facing Light Detection and Ranging (Lidar) camera, which enables more sophisticated augmented reality (AR). (Top-end Android phones use a similar Time-of-Flight, or ToF sensor.) Lidar can near-instantaneously detect depth and size, allowing for rapid and very detailed mixed reality functions for apps, such as furniture placement or full-body Snapchat Lenses. This should supercharge mobile AR spending and make such ads more feasible.
During the pandemic, consumers made fewer local searches, and local search advertising dropped dramatically.
Snapchat sees slow but steady growth in Western Europe—with differing fortunes in core markets
Dec 28, 2020We predict reasonable Snapchat user growth of 6.8% in Western Europe this year, resulting in 76.2 million new users on the platform, or nearly 22% of internet users. However, this growth is up only slightly from our November 2019 prediction of 6.3%.
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