Mobile


The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding

App bidding (think header bidding for mobile apps) is becoming a more popular way for developers to optimize yield from their mobile apps. Andy Berman, head of North America at Facebook Publisher Solutions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss increased engagement with mobile games during the pandemic and how a hybrid model of in-app purchases and in-app advertising is working for app publishers.

Amid COVID-19, Organizations Weigh Need-to-Know Data with Consumers’ Right to Privacy

As COVID-19 spreads around the world, many governments, health authorities and businesses are using technology and big data to combat the pandemic. But as these systems collect more sensitive personal information, they are also raising thorny privacy concerns.

This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates, according to our newest figures.

Shifting Consumer Behavior in the Era of 'It Depends!'

eMarketer principal analysts Mark Dolliver and Nicole Perrin at Insider Intelligence discuss the most significant consumer behavior shifts in the wake of the coronavirus. They then talk about where people start their online shopping, search trends during the pandemic and how young is too young for kids to use chat apps?

The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

Live Video Is Replacing In-Person Interactions

With in-person interactions ground to a halt, consumers in countries affected by the coronavirus pandemic are turning to live video to stay connected.

Mobile Phone Shipments Are Down Worldwide amid Coronavirus-Related Supply Chain Disruptions

Mobile phone supply chains are beginning to rebound after weeks of manufacturing delays due to the coronavirus—but shipments are still down, and are expected to remain down through 2021.

Reading the Tea Leaves on Facebook’s Q1 2020 Earnings

Facebook had a decent Q1, all things considered. Ad revenues rose 17% year over year, reaching $17.44 billion, and user growth was especially strong. There are now nearly 3 billion people using Facebook’s family of apps on a monthly basis worldwide.

Netflix Climbs Further on Top of the Video Streaming World

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and Business Insider Intelligence senior analyst Audrey Schomer discuss Netflix subscriber and revenue growth. Will we see a "Netflix with Ads" option? Does the streaming giant have an impending content problem? They then talk about political ad spending, whether tablets will make a comeback and Google asking advertisers for identification.

Three Takeaways from Snap’s Q1 2020 Earnings: What Advertisers Need to Know

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

Mobile Shopping Gains Are Likely to Stick in the Future

As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.

Retail mcommerce sales in the UK will grow to £61.14 billion ($78.03 billion) in 2020, according to our latest estimates. And for the first time, retail mcommerce sales will make up more than 50% of total retail ecommerce sales in the UK.

Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.

Publishers vs. Platforms? Censorship and Liability in Social Media

eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

Five Insights on How China Is Striving to Be the Next 5G Leader

There is increasing demand for 5G's potential to enable emerging technologies like autonomous driving, health tech and virtual and augmented reality.

During Pandemic, Fewer US Adults See Smartphone Addiction as a Problem

Adults in the US have softened their stance on smartphone use, according to data from Morning Consult. Roughly two-thirds of US adults said that smartphone addiction is a problem, that’s a decrease of 14 percentage points from how they felt two years ago.

Brands and Retailers Are Changing Their Approach to Influencer Marketing

As the pandemic continues to alter consumer behavior, some brands and retailers are shifting influencer marketing initiatives to highlight products and services that are now in demand. Influencer agencies and platforms are seeing more interest from industries that were not investing heavily in influencer marketing previously, and some marketers are taking a more performance-based approach to working with creators.

Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

US Consumers Are Flocking to TikTok

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

Analyst Take: How the Coronavirus Will Change Our US Digital Video Ad Spending Forecast

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.