Mobile


Nearly three-quarters of marketers in North America said that knowing how customers spend time in the real world helps inform their future marketing efforts.

Maximiliano Firtman, a mobile web developer and founder of ITMaster Academy, talks about the advantages and challenges associated with technologies that can give mobile web users an experience closer to that of a native app.

Michael Zimbalist, chief strategy and innovation officer at the Philadelphia Media Network, discusses the changing relationship between publishers and the internet's biggest behemoths.

Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.

James Ho, vice president of product development at Hollar, talks about the ecommerce platform's journey with instant apps, including the challenges it encountered along the way.

Lori Bitter, president of The Business of Aging, discusses how younger boomers in the US make use of mobile devices, smart speakers, ecommerce and more.

Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.

With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.

Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.

Mark Coffey, senior vice president of strategic partnerships at GasBuddy, discusses how location data can repair the disconnect between consumers' online and offline journey.

Using location data to personalize ads has given a lift to marketers trying to engage with their target audience. But driving customers into the store? That's not so clear.

User acquisition is a major app marketing goal, but the next step for retailers is boosting users' lifetime value, since fostering loyalty can pay off down the road.

Steve Newcomb, CEO of instant app creation firm Famous Industries, talks about the future of web apps, and why many brands might abandon native apps altogether.

Steve Yankovich, eBay's chief product architect, reflects on what the company did right in the early days, and how its mobile strategy continues to progress.

Despite the present challenges, it's possible to use mobile data to get an all-encompassing view of the customer journey, and target and measure campaigns accordingly in order to get a jump on the competition—but it's a complex undertaking.

Xiaomi, sometimes referred to as the Apple of China, is known for its smartphone products. Like Apple, however, Xiaomi wants to be known for being more than just a hardware company.

New data from Sensor Tower indicates that the path to a download of a game app is different from a nongame app.

Ashwin Navin, co-founder and CEO of Samba TV, explains what forms of data are critical for fleshing out mid-funnel engagement.

Apps have been shown to be responsible for more sales than the mobile web—and even desktop, which would imply that buyers via app are valuable. But how many US consumers use them?

Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.