YouTube, Sling TV, Netflix, and LinkedIn diversify into gaming, illustrating strategic moves to capture audience attention and increase platform stickiness.
The social app is drawing in Gen Zers with its aesthetic, user-friendly design, but its ability to compete with established apps depends on debugging and user retention.
App-reliant smart apparel has vulnerabilities, and products can quickly lose their functionality and value if apps aren’t maintained or upgraded.
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
Market clash between Samsung and Apple: As Chinese smartphone brands grow, Samsung and Apple face increasing competition to gain market share and advance their AI.
EU regulations are forcing Apple to reconsider App Store policies, reshaping mobile app distribution dynamics and opening a path for Epic Games to return to iOS.
EU regulator criticizes Apple for anti-competitive behavior by disabling features, signaling Big Tech’s regulatory avoidance strategy.
This would boost customer power and flexibility while changing the competitive market for service carrier providers
EU competition regulators accuse Apple of DMA violations and excessive store fees. Consequences could include fines up to $38 billion and delays to its AI pivot.
Apple’s new tolerance for game emulators is good for gamers and could help appease regulators’ gatekeeper concerns.
Google needs to sort out its regulatory and payment frameworks before continuing its expansion into real-money gambling.
YouTube looks for wiggle room in AppTrackingTransparency: The platform is hoping to reverse opt-out decisions made years ago with new pop-ups.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
Meta’s Threads API launch enables third-party app creation and access, contrasting X’s and Reddit’s restrictive API policies.
Meta monetizes Messenger: Brands can now send messages to consumers who opt in, encroaching on SMS messaging platforms' value proposition.
To keep loyalty members engaged, brands must focus on what customers want, offer smart rewards, and keep tweaking their programs. For example, Victoria’s Secret built a special community in its app, while Vitamin Shoppe added multiple tiers and benefits after careful planning.
Despite its AI potential, decentralized teams and bureaucracy reportedly hinder progress at a time when competitors are racing to compete to bring genAI to the mainstream.
Users aren’t happy with the downgrades, and some may be wondering if it’s Google’s attempt to push them away from Fitbit and toward the Pixel Watch
TikTok proves social search is here to stay: Its new image search function capitalizes on a shift from traditional discovery methods.
Consolidating AI teams and hiring a former Apple executive behind Siri innovation could make its Bixby assistant competitive. AI startups have a viable partner to push adoption.