Mobile

SpaceX and T-Mobile’s direct-to-cell service promises to eliminate vast dead zones, but the cost to consumers could hinder widespread adoption.

Social media's new battleground: Messaging apps innovate with features like location-sharing and group chats to capture younger audiences.

With $16 billion in annual losses, Meta slashes app investments for Quest headsets, risking sales to stabilize costs while holding onto a long-term vision for Reality Labs

With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.

On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Google wants to be a retail hub: Less than a month after rolling out a rebuilt Google Shopping, the tech giant launched a host of in-store and local shopping features.

Apple will manage Apple News inventory itself: Company stands to gain a larger share of spending by deprioritizing third-party vendors.

By processing AI locally, Adobe’s SlimLM reduces cloud computing costs and privacy concerns.

On today’s podcast episode, we discuss what happened to Spotify’s subscriber growth after it raised prices, how it plans to take on YouTube, and what has led to the audio giant inching closer to profitability. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic.

Messaging restrictions and content labels aim to tackle predator risks while building a family-friendly platform for brands

Attentive’s findings challenge SMS frequency fears: Holiday shoppers welcome more personalized, frequent messages, doubling retailer revenues with minimal opt-outs.

On today’s podcast episode, we discuss what’s behind Google’s recent ad revenue growth, how OpenAI fusing SearchGPT to ChatGPT will affect them, and where we’re at with the search giant’s two major antitrust cases. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analyst Evelyn Mitchell-Wolf.

Scam Detection uses on-device AI to flag suspicious calls, offering a powerful edge in the smartphone race.

The chatbot’s surging usage signals a shift toward AI tools as real-time search and conversational responses redefine how users access information.

AppLovin's Axon engine drives ad success: Its AI-powered product boosted software platform revenues by 66% year over year.

On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

With on-device AI capabilities and standout benchmarks, the M4 can help Apple justify premium Mac prices and offset tepid iPhone sales.

Canada’s and Australia’s recent restrictions raise stakes for ByteDance, challenging advertisers dependent on TikTok’s vast audience.

On today's podcast episode, we discuss what commerce media encompasses, the size of the financial and travel networks, and the companies to pay closest attention to in this space. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Arielle Feger and Principal Analyst Sarah Marzano.