Mobile


eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.

Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.

eMarketer principal analysts Mark Dolliver and Nicole Perrin, along with junior analyst Blake Droesch, discuss the latest EU ruling against Facebook, whether our phones are listening to us, Uber’s new jobs app and more.

eMarketer vice president of forecasting Monica Peart discusses our usage estimates for mobile messaging in Mexico and what’s behind WhatsApp’s appeal.

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

eMarketer principal analyst Nicole Perrin discusses the EU’s recent ruling on the Google ‘Right to Be Forgotten’ case, the impact of culturally relevant ads, Kik Messenger shutting down and more.

Although not strictly social media, game streaming properties such as Amazon’s Twitch and Microsoft’s Mixer are playing an increasing role in the video creator space. They are competing with YouTube—and each other—for top video streamers and the audiences those streamers command. They are also becoming more important places for advertising. For our latest report, “Video Ads in Social Media 2019,” we take a look at monetization offerings from Twitch, Mixer and DLive.

In our latest report on global messaging apps, we dive into our forecast for the number of mobile messaging app users—which will increase through 2022, though at slowing rates each year. Our forecast also shows that WhatsApp is a key driver of that growth.

eMarketer forecasting analyst Eric Haggstrom shares our latest figures for WhatsApp’s user base in Indonesia and why it’s growing faster than any other country we track.

eMarketer vice president of forecasting Monica Peart breaks down our estimates for US time spent with tablets and smartphones.

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.

eMarketer principal analyst Yory Wurmser joins principal analyst Nicole Perrin to discuss rewarded video, voter targeting and more.

eMarketer forecasting director Shelleen Shum explores our usage estimates for Tencent’s WeChat and what’s keeping the mobile messaging app on top.

eMarketer junior analyst Blake Droesch explains Facebook’s mass app removal, new ad initiatives and hiding likes. He also discusses Twitter’s controversial “hide replies” feature, Snapchat increasing the length of video ads and more.

eMarketer vice president of forecasting Monica Peart reveals why Facebook Messenger has been slow to take off in Russia.

eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base.

eMarketer forecasting director Shelleen Shum reveals how Facebook Messenger is faring in Japan and South Korea against market leaders Line and Kakao Talk, respectively.

eMarketer vice president of forecasting Monica Peart compares our time spent outlook for mobile messaging apps, like WhatsApp, with social network apps.

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.