With device price hikes looming, carriers are betting on their service-first models but may need to fight harder to retain cost-conscious customers.
US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.
With 65% participation and high multi-recipient sharing, Gen Z treats location sharing less like surveillance and more like a way to stay virtually present.
Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.
Meta defends past acquisitions in FTC trial: The case could force Instagram and WhatsApp divestitures, disrupting ad buying and reshaping tech merger norms.
With TikTok in limbo, Neptune is pitching itself as a mental-health-conscious, creator-first alternative, but it’ll need more than good vibes to scale
Apple rebrands its ad business to ‘Apple Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.
Leaning on Samsung’s display tech, Apple’s $2,000 foldable may bridge device types but risks flopping if consumers see it as an overpriced gimmick.
The FTC’s challenge to Meta’s deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.
Tariffs threaten innovation’s pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online
Facing a steep 145% Chinese import duty, HP, Dell, Lenovo, and Nintendo are pulling back, risking supply gaps to dodge consumer backlash
It's been a year since the messaging app Discord launched its own reward-based ad format called "Quests" for PC and game console users, and they're ready to celebrate its success.
Sponsored AI Lenses let users drop into branded scenes via selfies, offering a fast, cost-cutting alternative to AR with higher engagement potential.
With iPhone prices poised to spike, Apple’s supply chain edge offers a short reprieve, but panic buying reveals deeper economic fears taking hold
Social and music apps dominate younger users’ attention: The strong generational tilt toward these categories reinforces that routine-use platforms offer better ROI for marketers than niche apps.
Apple News’ “abysmal” ad revenues requires advertisers to rethink: Poor ROI and a lack of changes to improve the platform could spell trouble.
TikTok receives another 75-day extension: As Trump signs a second executive order to keep the app alive, its future remains murky.
Flashy new features meet AAA games, yet battery life shrinks and OLED gets ditched. Is this really a next-gen move?
A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.