Mobile
Eric Tourtel, senior vice president of Latin America for Teads, discusses the latest mobile video advertising trends coming out of the region, and what’s on the horizon for this growing format.
Steve Yankovich, eBay's chief product architect, reflects on what the company did right in the early days, and how its mobile strategy continues to progress.
Lori Bitter, president of The Business of Aging, discusses how younger boomers in the US make use of mobile devices, smart speakers, ecommerce and more.
Mobile app marketers are dealing with a staggering amount of competition to win users’ attention. But the challenges don’t end there. Mobile app users are a fickle bunch, known to download apps, then use them a few times before either uninstalling or ignoring them.
With smartphones ubiquitous, marketers have new ways of linking online advertising with offline actions. This enhanced online-to-offline (O2O) view exposes a broader swath of the path to purchase and more accurately reveals advertising effectiveness.
Nishat Mehta, president of the Media Center of Excellence at IRI, talks about the rise of targeting based on in-store purchases and what's currently attainable for CPG marketers.
Mark Coffey, senior vice president of strategic partnerships at GasBuddy, discusses how location data can repair the disconnect between consumers' online and offline journey.
The number of smartphone users in Japan will increase 3.0% this year to 70.8 million, representing 56.1% of the population, according to eMarketer’s latest media usage forecast.
Live streaming and short videos have become a greater focus for marketers and media agency professionals in China over the past year, according to a survey by AdMaster and TopMarketing.
In a new report, eMarketer explores data showing the shifting patterns of digital adoption among black consumers in the US.
James Ho, vice president of product development at Hollar, talks about the ecommerce platform's journey with instant apps, including the challenges it encountered along the way.
Despite the present challenges, it's possible to use mobile data to get an all-encompassing view of the customer journey, and target and measure campaigns accordingly in order to get a jump on the competition—but it's a complex undertaking.
Xiaomi, sometimes referred to as the Apple of China, is known for its smartphone products. Like Apple, however, Xiaomi wants to be known for being more than just a hardware company.
New data from Sensor Tower indicates that the path to a download of a game app is different from a nongame app.
Ashwin Navin, co-founder and CEO of Samba TV, explains what forms of data are critical for fleshing out mid-funnel engagement.
Apps have been shown to be responsible for more sales than the mobile web—and even desktop, which would imply that buyers via app are valuable. But how many US consumers use them?
Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.
In India, 337.0 million people, or more than a quarter of the population, will use a smartphone in 2018, according to eMarketer’s latest forecast.
Snap's revenue declined from fourth-quarter levels, a surprisingly weak performance. But usage data held steady in the wake of a redesign that was widely criticized, signaling potential for future growth.
A survey of US internet users by GfK reveals that 89% of respondents use their smartphone to control many of their home products and services, up 19 percentage points from 2015.