Mobile

Coca-Cola’s Fortnite partnership shows gaming’s hold on the metaverse: Fortnite and Roblox can offer brands unlimited advertising space for virtual experiences.

Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.

The “Wendyverse” shows why brands are interested in virtual spaces: The metaverse offers unlimited space to build unique experiences.

OnePlus is releasing its best flagship, but is it enough to upend the smartphone status quo? Innovative camera and screen features are not enough to overcome spotty 5G connectivity.

Coronavirus lockdowns in China have global repercussions: The ripple effect of Chinese factory shutdowns will be felt far and wide while businesses are forced to adjust expectations.

Will the future of mobile advertising be attention-based? Kargo thinks so, which is why it’s picked up Parsec’s “politely interruptive” ad format via acquisition.

Meta’s campaign against TikTok will do little to hide its own issues: Negative stories about rivals won’t fix its longstanding advertising and content issues.

Broadband funding is key focus of Biden budget: States will have funding sources even Congress challenges the proposal, but broadband infrastructure will likely continue to receive bipartisan support.

As the ad industry grapples with privacy changes, much is at stake: US programmatic display advertising will top $123 billion this year and approach $142 billion in 2023.

Retailers’ mobile presence has never been more important: That’s because 68% of US consumers are shopping more often on mobile phones than they were two years ago.

Subscriptions are becoming increasingly important to the video game industry: That’s the lesson from Sony’s launch of its new service, which is set to take on Microsoft’s Game Pass.

China tries to balance productivity amid COVID-19 lockdowns: The Chinese government struggles to contain infections in Shanghai while adopting a business-as-usual attitude toward closed-loop factories.

Apple reportedly scales down iPhone SE, AirPods production: Lower consumer demand due to rising inflation and the war in Ukraine could signal an industry-wide dip in sales.

Netflix’s pivot to gaming isn’t a sure thing: The company is launching additional titles, but it’s coming from behind in a crowded market.

Uber will call you a cab: Driver shortages and rising ride prices drive Uber to embrace the cab industry. The shift into localized services could accelerate Uber’s transformation into a super app.

Even TikTok is struggling to stop harmful content: A new lawsuit and complaints from creators could stand in the way of its social commerce goals.

Spotify could break away from Google and Apple’s payment duopoly: Google’s alternative payments pilot program might only serve higher-profile apps, leaving smaller developers in the lurch.

Paywalling TweetDeck would help Twitter’s ads and subscriptions: The tool is used by many journalists and features ad-free news feeds.

Recent Apple outages could be a worrying sign of an overburdened and centralized infrastructure: Apple apps were down and employees were unable to work due to a DNS error.

Global headlines bring Telegram to the spotlight: Messaging app finds followers and critics as awareness of it rises.