In the latest episode of "Behind the Numbers," analyst Yory Wurmser highlights the ways that maps have become integral to the smartphone experience. He breaks down key map ad formats and discusses some of the challenges of working with map platforms.
Nancy Inouye, national media manager at Toyota Motor North America, explains why Twitter and Snapchat advertising remain beneficial for the brand.
In the latest episode of "Behind the Numbers," eMarketer's Victoria Petrock talks about the concerns and benefits of driverless cars.
Autonomous vehicles are widely anticipated in some countries, like India and China, a multimarket survey found. But interest in Singapore and Japan is muted.
Used-car buying site Carspring’s public profile is set to get a boost after receiving a cash infusion that includes a chunk of TV advertising time from broadcaster Channel 4.
As connected, smart and self-driving vehicles become more common, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.
Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, talks about what the company is doing to continuously improve the experiences of its customers, especially across channels.
Henry Bzeih, managing director for connected and mobility at Kia Motors America, spoke with eMarketer about how automakers, dealers and drivers can all benefit from the data coming from connected cars.
Volkswagen launched online car sales for the first time in Denmark in December 2016, allowing customers to purchase one of their minicar models directly from the automaker’s website.
Consumers in Asia-Pacific are expressing strong interest in self-driving cars, mirroring growing curiosity about the technology around the world. But potential buyers in the region have safety concerns that could hold back widespread adoption.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
After a deadly accident involving a self-driving car, how will the development of autonomous vehicles change? In the latest episode of eMarketer’s “Behind the Numbers,” we break down the data and consider the future of self-driving cars, trucks and taxis.
The digitally enabled evolution of transit options in London continues, with Citymapper launching a ride-sharing service just days after Taxify saw its rollout stopped by city authorities.
Bruce Millard, vice president of digital and customer innovation at Safelite AutoGlass, discusses the effectiveness of various attribution models.
Nathalie Choy, senior marketing innovation, web and digital performance manager at Kia Motors America, explains how the brand's Facebook Messenger bot offers more than just customer service.
Brian Greaves, director of product development for IoT solutions at AT&T, tells eMarketer what the average consumer and the savvy buyer each expect from a connected car.
Kristin Kolodge, executive director of driver interaction and human machine interface (HMI) at J.D. Power and Associates, tells eMarketer how automakers can approach older generations about putting their trust in self-driving cars.
China’s Alibaba continues to expand its holdings with an investment in Swiss vehicle-focused augmented reality company WayRay. Self-driving car technology could be repurposed for entertainment or even ecommerce.
Nearly 45% of automotive industry ad spending in Germany in the first half of 2016 was devoted to TV, more than double the share spent on the next closest medium.
As the concept of self-driving cars enters the consciousness of US drivers, many are wondering about the practical realities of the experience. For example, what will you do while your car is driving you?