Marketing Technology
Programmatic platforms are changing the way they price inventory, and their moves are increasing CPMs and creating headaches for ad buyers.
About one-third of publishers are using CMPs to collect and store their user consent data in an attempt to avoid fines for data misuse.
Gawain Owen, UK digital strategy director at Jellyfish, explains how brands are making the decision to in-house their programmatic advertising efforts.
In the latest episode of "Behind the Numbers," ad tech expert Lauren Fisher and digital advertising specialist Nicole Perrin talk with Neustar’s vice president of marketing solutions, Michael Schoen, about the deterministic data misconception.
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Ryan Fagan, director of sales and operations planning at Lowe’s, spoke about how the home-improvement brand overhauled the way it verifies which customers are eligible for discounts.
Emerging technologies may ease struggles that businesses have with analytics.
Andy Sriubas, chief commercial officer at Outfront Media, discussed how 5G technology will make digital out-of-home advertising more dynamic.
Marketers say that users’ fragmented media consumption is disrupting their TV advertising approach.
Ad tech vendors are trying to make bank from the digitization of TV advertising.
Casie Jordan, director of professional services at MoPub, spoke about how app publishers are adjusting the ways they sell inventory programmatically.
Audience segmenting, ad targeting and data analysis are just some of the tasks that marketers are applying artificial intelligence to.
Marketers continue to struggle with how to best credit a purchase, and the challenges in fixing this issue are not primarily technological.
According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.
With investment in artificial intelligence poised to grow, people are finding creative ways to deploy the emerging technology. While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
Blockchain’s distributed ledger could potentially revolutionize digital advertising. But advertisers are cautious about whether the emerging technology will improve things.
Tech vendors aren’t doing themselves any favors by making their products difficult to understand.
The IAB Tech Lab will likely release its spec for ads.cert later this year. This tool—a complement to the previous IAB Tech Lab initiative ads.txt—will give marketers a deeper check against unauthorized ad selling. Confused already? Here’s a primer of what you need to know.
Jascha Kaykas-Wolff, CMO of Mozilla, spoke about the need for a faster and cleaner browsing experience.
Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.