Marketing Technology


TV industry professionals are anxious that new technology could threaten their jobs.

The complicated nature of the ad supply chain makes it difficult for advertisers to determine how much money they send to vendors. While this makes it tough for researchers to quantify the “tech tax,” several companies have recently examined how much media spend winds up in the hands of ad tech firms.

One of the biggest issues advertisers have with the ad supply chain is that it's too complex. Its convoluted nature allows unscrupulous middlemen to hide their shady tricks, and makes it harder to police ad fraud.

A survey from Syzygy indicates that while users may be getting more fed up with careless approaches to data security, many aren’t above taking some cash to ease their worries.

Sailthru’s recent survey of US internet users adds more evidence to a growing body of research that shows people are not pleased with the current state of data-trading that empowers digital advertising.

Aubrie Pagano, co-founder and CEO of Bow & Drape, discusses the importance of dedicating time and resources to listening to the customer, and building an experience that feels informed without being creepy.

Purch CRO Mike Kisseberth spoke about how publishers can make money by selling ad tech to other media companies.

Since 2016, ad buyers have reduced the number of demand-side platforms (DSPs) they use per month from seven to four, according to Pathmatics.

Amit Joshi, director of product and data science at Forensiq, talks about the new tactics scammers use to take advantage of the mobile ad spend surge.

In a survey of 1,051 US internet users by Janrain, 53% of respondents said they aren’t in favor of websites using what they learn about them online to target ads.

In a survey of 50 US political marketers by Centro, 77% said programmatic is key to their campaigns this year.

According to a Forrester Consulting survey of decision-makers responsible for tech procurement, nearly half said they plan to make a major investment in AI within the next year.

Thanks to factors like more efficient manufacturing, 3-D printing and ecommerce platforms, mass customization—the production of products that meet individual tastes—has become more mainstream. Especially in the fashion category.

Jessica Barrett, global head of programmatic at the Financial Times, spoke about how FT adapted to new data regulations.

An analysis of CPM data for 126 publishers found that while ad prices dropped in the EU following the GDPR enforcement date of May 25, prices actually moved higher in the US.

Greg Portell, lead partner for consumer industries and retail practice at A.T. Kearney, discusses taking the personalized customer experience offline.

Danny Kourianos, senior vice president of marketing at Rakuten Marketing, discusses how the Cambridge Analytica revelations resulted in a positive movement for the marketing industry.

A recent survey of marketing executives in the UK and US found that just 8% of respondents plan to decrease the amount of money they invest in marketing technology next year.

It isn’t very clear to many programmatic advertisers how the GDPR will affect their media plans.

Elgin Thompson, managing director of investment bank Digital Capital Advisors, talks about where martech vendors may find their future exits.