Marketing Technology
The Weekly Listen: FTC wants to break up Facebook, Big Tech's data probe, and Discovery+
Dec 18, 2020eMarketer principal analysts Mark Dolliver, Sara M. Watson, and Debra Aho Williamson, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna discuss whether the FTC will break up Facebook, a new Discovery+ streaming service, whether Facebook ads are reaching saturation, how customer service changed in 2020, the FTC wanting Big Tech to explain what they do with data, what most people dream about, and more.
Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.
Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.
While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.
We interviewed Zeta Global’s EVP and President of Data Cloud Neej Gore about using AI for predictive modeling, and how to deal with explainability and bias in the use of consumer scores.
What CPRA means for marketers
Nov 18, 2020On November 3, Californian voters approved Proposition 24 to pass the California Privacy Rights Act (CPRA). The final result was closer than pre-election polls suggested, but nonetheless 56% of voters approved the measure.
eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin and research analyst at Insider Intelligence Mariel Soto Reyes discuss the US Department of Justice's suit against Google. What are Google and the government's cases? What is a monopoly? What constitutes anticompetitive behavior? And is Google inadvertently harming consumers?
Breaking Down Our Digital Trust Report
Oct 5, 2020eMarketer vice president of content studio at Insider Intelligence Paul Verna speaks with Business Insider Intelligence senior research analyst Audrey Schomer and research associate at Insider Intelligence Daniel Carnahan about a recent report titled "Digital Trust Report 2020: How US social media users rank 9 major social platforms on privacy, safety, misinformation, ad annoyance and ad relevance." They break down the report into easy-to-understand bits and examine how users are helping to shape the popularity of the platforms examined in the report, available on eMarketer PRO.
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Jan 14, 2021eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses how to make marketing more accessible. She then talks about the most interesting takeaways from this year's Consumer Electronics Show (CES), how to make people feel more comfortable with facial recognition technology, and the significance of two driverless car developments.
What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives
Dec 29, 2020eMarketer principal analyst at Insider Intelligence Victoria Petrock discusses what she's paying attention to in 2021 and why: the acceleration of tech, multisensory experiences, and purpose-driven marketing.
The coronavirus outbreak has created unprecedented challenges for deaf and hard-of-hearing people in the US. Not only have social-distancing protocols and stay-at-home orders proved isolating, mask mandates have made speech-reading difficult and stymied communication in American Sign Language (ASL), a visual language that relies on hand signing and facial expressions to convey tone, meaning, and nuance. As a result, many of the country’s 48 million adults with hearing difficulties cannot access potentially life-saving information.
Paige O’Neill, CMO of Sitecore, talks with Rimma Kats, executive editor at eMarketer, about the acceleration of digital-first tactics amid the coronavirus pandemic, and the importance of thinking from the customer perspective.
Salesforce and Slack talk tie-up
Dec 1, 2020Salesforce and Slack are in late-stage discussions of an acquisition, with Slack potentially providing Salesforce a goldmine of first-party data.
Privacy: New data shows that consumers are still more concerned with their privacy than with personalized ad experiences—and as a slew of new privacy overhauls arrive in 2021, it may be time for marketers to accommodate their target audiences.
What Might Come Out of Google's Antitrust Suit?
Oct 29, 2020eMarketer forecasting analyst Eric Haggstrom, principal analyst Nicole Perrin, and research analyst at Insider Intelligence Mariel Soto Reyes discuss the possible outcomes of the US Department of Justice's antitrust lawsuit against Google.
The Problem of Consumer Consent in Marketing
Oct 7, 2020Addressable advertising relies on being able to identify users to serve them the right message at the right time. But the identifiers that marketers use to do this are coming under threat as platforms and regulators work to improve data privacy and protection practices for consumers—namely by killing the third-party tracking cookie.
One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.
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