Marketing Technology

Google ravenous for square footage: A leading provider of virtual productivity tools, Google spends big on offices and data centers. But hard times are ahead to keep its workforce intact.

Personalization pays off with customers: Companies like Netflix see it as a priority, as the platform launches Two Thumbs Up to improve recommendations.

Google’s ad business is still under fire in Europe: The company lost an appeal of a fine from a French watchdog which says the company’s ad business unfairly changed its rules.

Chipotle introduces a Roblox game and virtual restaurant: The simulation challenges players to roll burritos in the metaverse to earn “Burrito Bucks” that are redeemable for food at Chipotle locations.

Intel ups its SaaS game: In a bid to cater to data center customers, Intel harnesses Granulate’s AI optimization software. It’s part of a bigger strategy to expand its high-performance computing business globally.

Big Tech’s strategies in the EU could be dramatically overhauled in October: That’s when the Digital Markets Act goes into effect—and it could be huge.

L’Oréal experiments with beauty x tech integrations once again: The global cosmetics giant will launch an in-store experience later this year that lets customers don a headset to receive a personalized fragrance consultation.

50 million data points are great, but only if they’re actionable: That’s according to Ashley Ross, head of CX at Bank of America, who we sat down with for an exclusive interview.

A new set of regulations on AI recommendation algorithms went into effect in China on March 1 in an attempt to introduce unprecedented oversight and inject transparency and accountability into an opaque industry. This is the first case of a major economy enforcing such sweeping rules on the machine, and the world is watching.

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

As consumer privacy concerns increase, so do asking prices for firms that enable first-party data-based targeting: That’s why TripleLift is acquiring 1plusX for $150 million.

One data center’s waste heat is another building’s warmth: Transforming data centers from energy hogs into sustainable fuel sources is well-timed for Europe’s push away from fossil fuels.

Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.

What happened to the FTC’s beef with Amazon? The tech giant’s acquisition of MGM went through without a challenge as the FTC struggles with internal politics.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Spotify’s looking to become an out-of-home player: The streaming audio leader has purchased naming rights to a major soccer stadium to test ad-targeting capabilities.

First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.

Metaverse takes center stage at SXSW events: However, Meta’s vision for the concept finds few conference believers.