DeepSeek’s affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps
Affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps.
As genAI expands beyond chatbots, app categories like banking and messaging could see AI-driven disruption, reshaping mobile habits and spending trends
A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.
OpenAI can use other cloud providers, but Microsoft retains API exclusivity through 2030—suggesting it may be offloading some costs while keeping strategic advantages.
There were 414 mergers and acquisitions across a number of sectors, particularly marketing technology (martech), in 2024, and they increased every quarter, according to this month's "2024 Full Year Market Report" from Luma Partners.
Kantar Media is sold for $1 billion as measurement heats up: Private equity sees a big opportunity in the rapidly changing landscape.
The FTC restricts use of minors’ data: The rule requires two instances of parental consent to collect data, but it may not survive the next administration.
To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.
OpenAI and Axios partner up: The AI firm will fund four local newsrooms in exchange for access to the publisher’s material.
A class action lawsuit against Google has big implications: Big tech’s streak of regulatory woes continues, even with change in US leadership.
60% of marketers say AI and machine learning will have the biggest impact on marketing strategies in the next 5 years, according to a November 2024 report from Ascend2.
OpenAI’s new “traits” feature lets users personalize tone, blending professionalism with individuality. But it risks uncanny impressions for some consumers.
As of February 16, 2025, Google will sanction advertisers to use digital fingerprinting, a data collection technique that gathers information about a particular device, browser, or user.
JCPenney joins forces with Aeropostale’s owner to form Catalyst Brands: The new company aims to tap into its vast pool of customer data to cross-sell across its portfolio.
By mirroring real-world systems in real time, digital twins enable sophisticated simulations of consumer behavior, marketing channels, and organizational processes.
Microsoft committed $3 billion to India and struck key partnerships to strengthen its AI footprint and compete in the region with Google, Amazon, and Nvidia.
Reddit launches AMA Ads and Pro Trends: New tools enable branded Q&As, real-time insights, and improved brand safety for advertisers.
On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.
Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.