Its deep discounts and open-source push are reshaping the industry, challenging incumbents to make AI cheaper, smarter, and more widely available.
With an unmatched free tier, Gemini Code Assist is throwing down the gauntlet—giving developers near-limitless AI code generation and forcing rivals to keep up.
Contextual targeting and first-party data are the top strategies US advertisers will use to maintain targeting effectiveness amidst growing privacy laws and loss of persistent identifiers, according to November 2024 data from Proximic.
64% of US ad buyers expect to focus somewhat or significantly more on cross-platform measurement in 2025, according to a December 2024 IAB survey.
At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.
Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.
LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.
On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
Its Real-Time CDP Collaboration platform offers a secure, AI-enhanced way to activate first-party data while staying compliant in an evolving privacy landscape.
Tech giants are restructuring to pour resources into AI, signaling leaner ad budgets and a growing reliance on automation-driven customer engagement
AI is popular in the workforce, but marketers should remain cautious: Despite massive adoption, overuse could still fracture consumer trust.
While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance.
Firefly AI debuts with IP-safe video generation, aiming to outshine OpenAI’s Sora. Its Premiere Pro integration could make it a go-to for professionals.
Broadly, curation routes ad dollars toward a smaller pool of auctioned ad inventory with a unifying characteristic or set of characteristics.
Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.
Despite record AI investments, Big Tech’s revenue growth isn’t keeping up. With strained infrastructure and investor pressure mounting, 2025 will determine if AI can deliver real returns
European AI startups secured $8 billion in 2024, yet strict regulations and reliance on US capital could stifle homegrown innovation..
LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.
Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won’t happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind.