At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.
Rapid growth and enterprise deals position OpenAI as an AI giant, but as expectations rise, the real test will be proving long-term financial viability.
LinkedIn improves B2B ad tracking: New updates help marketers integrate first-party data, track long-term impact, and optimize campaigns.
On today’s special edition podcast, we talk about how brands are rising to the challenge of finding the right influencers and creators for campaigns. Listen to the discussion with Senior Analyst, Minda Smiley, as she hosts N’Yaisha Aziz, Global Social Media Lead at Uber, and Rodney Mason, the Head of Marketing and Brand Partnerships at LTK. Listen everywhere and watch on YouTube and Spotify.
On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.
Its Real-Time CDP Collaboration platform offers a secure, AI-enhanced way to activate first-party data while staying compliant in an evolving privacy landscape.
Tech giants are restructuring to pour resources into AI, signaling leaner ad budgets and a growing reliance on automation-driven customer engagement
AI is popular in the workforce, but marketers should remain cautious: Despite massive adoption, overuse could still fracture consumer trust.
While 65% express discomfort with AI-generated ads, the same percentage expect brands to adopt the technology. This acknowledgement of AI's inevitability despite personal qualms suggests that the default consumer reaction is skeptical acceptance.
Firefly AI debuts with IP-safe video generation, aiming to outshine OpenAI’s Sora. Its Premiere Pro integration could make it a go-to for professionals.
Broadly, curation routes ad dollars toward a smaller pool of auctioned ad inventory with a unifying characteristic or set of characteristics.
Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.
Despite record AI investments, Big Tech’s revenue growth isn’t keeping up. With strained infrastructure and investor pressure mounting, 2025 will determine if AI can deliver real returns
European AI startups secured $8 billion in 2024, yet strict regulations and reliance on US capital could stifle homegrown innovation..
LiveRamp CEO's growth strategy: Neutral positioning and network effects fuel commerce media and CTV expansion as ad budgets rebound.
Getting your commerce media tech stack right takes time. Building partnerships and integrating workflows likely won’t happen all at once, so businesses should shop the market for the right partnerships, implement with care, and make sure to evaluate and reevaluate your operations as you scale. Here are steps businesses should keep in mind.
Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.
Google made its marketing mix model (MMM), Meridian, available to the public last week and launched a program of over 20 trained and certified measurement partners to help marketers use the tool.
The tool delivers expert analysis with citations, but necessary human oversight and restricted availability could limit adoption.
On today’s podcast episode, we discuss how DeepSeek pulled the rug from under the established AI giants, how it stacks up against other chatbot models, and why it has changed the AI conversation moving forward. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Grace Harmon, and Senior Analyst Gadjo Sevilla. Listen everywhere and watch on YouTube and Spotify.