Marketing Technology

Advertisers are flocking to clean room solutions: Where there's opportunity, there's hype—and confusion about security remain.

Alibaba tries to catch up with Amazon and Microsoft: The cloud giant launched a $1B fund for global expansion. But with geopolitical tension escalating, some markets won’t welcome the investment opportunity.

After a few waves of innovation and consolidation, the B2C martech landscape is dominated by a small number of broad suite providers. There’s also a very long tail of niche providers, some of which provide cutting-edge point solutions.

Salesforce-owned Slack announced Canvas, an integrated feature that allows users to create and edit documents without leaving the application.

Adobe announced last week that it’s buying design platform Figma for $20 billion (or roughly half a Twitter). The news came shortly after Canva announced an expansion of its user-friendly design suite.

Voice assistants are progressively becoming embedded in daily life as the technologies behind these products improve. Tech companies are increasingly centralizing their product strategies around voice assistants by incorporating them into more products to build out their respective ecosystems.

Insider Intelligence spoke with Liz Ritzcovan, chief revenue officer of Hustle, which was one of the first to enable brands to reach consumers over text message. Ritzcovan shares how the company is innovating text marketing, including adding short-form video content.

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

In this video, Skai’s™ Margo Kahnrose, who, as CMO, leads global marketing for the company, shares why closed, opt-in ecosystems provide high return on ad spend and high engagement. Kahnrose, who has over 15 years of experience in marketing, branding, communications, and lead generation across various enterprise and consumer goods industries, also explains why omnichannel capability, media neutrality, and an efficient, real-time approach to measurement are a must when looking for an advertising technology partner.

Computing under the sea: The US is getting an underwater data center. It’s fast, cheap, and efficient, but there might be a limit on how many the ocean can handle.

Nielsen under private ownership faces challenging road ahead: The company needs to show it can keep up with measurement upstarts.

US marketing tech spending to top $20 billion this year: Growth reflects increased importance of using data to improve customer experience.

We detail the move by retail giants like Walmart into clinical trials and how the data platforms can help maintain equity.

AI becomes a must-have tool for retailers: Dick’s Sporting Goods, Levi’s, Panera, and others are relying on the technology across all areas of their businesses.

Data center scrutiny rises in Europe: Data centers’ energy intensity and water use are running up against Europe’s energy crisis. Ireland’s data center moratorium puts facilities’ sustainability measures in focus.

Apple’s return to work revolt reveals the complexity of future of work: A possible recession might change things dramatically

Why do businesses stay with bad cloud providers? Despite cloud overspending, enterprises that try to leave providers face expensive data migration fees. An EU proposal could help restrain cloud monopolies.

Zuckerberg’s slipup is a bad omen for its metaverse: Meta’s CEO shared an ugly photo of its metaverse platform that kicked off a week of mockery and concern.

Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown.

Everything you wanted to know about TikTok but were afraid to ask: Not a TikTok user? Not advertising on the platform yet? This quick explainer tells you what you need to know.