Marketing Technology

The explosion of generative AI has moved the “dream” of one-to-one messaging personalized for each consumer closer to reality—but concerns remain. Here are four questions surrounding personalization right now.

Apple’s introducing new models and targeting the premium market—but sales are down and consumers are reluctant to upgrade.

Michaels and Shutterstock are navigating growth through a blend of creative initiatives and hard metrics. Michaels is focused on enhancing its customer experience and its new online marketplace. Shutterstock is leaning into SEO, automated dashboards, social listening, and collaboration.

What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.

Amazon to weave AI into sports broadcasting: It’ll power Thursday Night Football on-screen features with its neural network. We expect other digital entertainment platforms will follow suit.

The Trade Desk thinks supply platforms charge too much: In a controversial attempt to drive down prices, the company says it will start bidding below price floors.

The Digital Services Act goes into effect today: Ahead of the EU law’s deadline, Google made landmark changes to privacy and moderation transparency.

On today’s podcast episode, we examine how banks build and use trust to win new customers. Here’s a look at what we’re talking about: • In our “Headlines” segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company’s system. • In “Story by Numbers,” we focus on personalization and reveal if it successfully engenders trust or just seems creepy. • In “For Argument’s Sake,” we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers’ trust and banks' marketing campaigns. Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.• In our “Headlines” segment, we discuss how in-flight deposits and Gen Z will drive account openings in 2023 and to what extent new account openings are the result of high deposit rates and an incentive-laden environment. • In “Story by Numbers,” we examine how being able to set up direct deposit when consumers open checking accounts is extremely important and the importance of deposits being protected. • In “For Argument’s Sake,” we suppose there’s a new US banking regulation requiring all banking products to be applied for and opened online. We debate (nicely) how the industry dynamics would change if everything in banking were digitized and moved online. Tune in to the conversation with host Rob Rubin, managing principal of financial services consulting at EPAM Systems Alex Jimenez, and our analyst Tiffani Montez.

AI-generated art can’t be protected by copyright, a US judge rules: The decision could give advertisers pause due to a lack of ownership of AI-produced material.

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The biggest data privacy battles are fought at a state level: A California data privacy bill is getting steep opposition from the Association of National Advertisers.

Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.

The early success of Voiceflow’s plug-and-play AI assistant technologies are showing the advantage of applying AI in mission-critical business applications.

On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.

Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.

Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.

ISpot bridges the buy-side measurement gap: The company has partnered with ad agency Camelot to help buyers navigate the fractured measurement space.

For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.

AI adoption triggers inner conflict for marketers: Despite 87% of marketers experimenting with AI tools, there’s worry about work quality, job prospects, and team dynamics. A strategic approach could help.

LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.