By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.
AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.
In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.
The company’s denial of full damage raises alarms over internal data threats and ongoing legal pressures.
Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.
There’s an early mover advantage in generative AI (genAI) for advertising and media strategy. GenAI is reshaping advertising and media planning landscapes. The challenge is to overcome implementation hurdles.
On today's podcast episode, we discuss how a department of justice suggested breakup of Google could change search, the potential impact of Walmart’s personalized homepages and customer support, what’s next for the buy now, pay later (BNPL) space, how Tesla’s new “cybercab” could change the world of robotaxis, what charitable donations in America look like, and more. Tune in to the discussion with host Marcus Johnson, director or Briefings Jeremy Goldman, analyst Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.
Google ads puts an 11-year expiration date on data: The move is an attempt to appease cautious advertisers and address regulatory concerns.
Google Shopping gets an AI upgrade: The redesigned platform features a personalized feed of products, reviews, and video shorts, along with a Deals page tailored to consumers’ preferences.
First-party data takes center stage in marketing's future: As third-party cookies phase out, brands are leaning into AI and first-party data to create personalized, privacy-compliant advertising solutions.
PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
Its latest tools promise faster, more efficient support while keeping human agents available for higher-level problem-solving.
21.5% marketers are confident last-click attribution is a reasonably accurate reflection of a platforms’ long-term impacts on business, according to a survey by EMARKETER in partnership with Snap.
Walmart’s adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.
US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.
On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.
Targeted political ads mobilize key voters for the 2024 election: Both the Harris and Trump campaigns are pouring millions into micro-targeted ads aimed at swing state Latino and Asian voters to boost turnout.
“[Last-click attribution is] the devil marketers know,” said EMARKETER’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.