Marketing Technology

Clean rooms are becoming critical to the fortunes of Big Media: Snowflake’s new solution with OpenAP demonstrates the importance of first-party data.

5G gains momentum through new applications: Consumer 5G adoption may have slowed down, but new markets for private 5G, additional functionality, and new applications are helping spread the bandwidth across industries.

Google feels pressure from the EU’s antitrust streak: The company promised to negotiate to pay publishers who appear in search results after a hefty fine.

Big Tech is showing cracks under antitrust pressure: An EU probe has pressured Google into loosening restrictions on YouTube ad placement.

Cloud rookies get burned: New reports show cloud data breaches are getting worse. By integrating security measures during instead of after cloud migrations, companies can bolster data safeguards.

A bipartisan data crackdown is coming: A new bill restricts use of personal data, but leaves exceptions for anonymized data.

Employer branding is key to attracting top talent: The labor market is still tight a year into the Great Resignation.

Big Tech has a role to play in abortion legislation: Tech firms have taken pro-choice stances, but state laws could complicate their position.

Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.

An underdog’s cloud effort: Google gives expanding its cloud market share another try with its AlloyDB database service that’s priced to sell. Its other cloud products could reap benefits too.

From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.

Bipartisan bill strikes at Google’s ad dominance: The bill would ban companies that hit a revenue threshold from operating digital advertising exchanges.

Storm clouds are brewing: The $10 billion NSA contract with AWS leaves Microsoft out in the cold as the race between the top three cloud providers tightens. More deal tension to follow.

EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.

The pandemic has significantly disrupted brand loyalty: Worries over inflation and supply chain issues are causing customers to prioritize price and availability.

Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.