Marketing Technology

Investors eye opportunities with ecommerce sales rising: Commerce tech vendor fabric raised $140 million to help brands optimize the omnichannel experience, while Bloomreach raised $175 million to personalize customer journeys.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.

Find out why brands are building their business models around trust to ensure they are collecting consented first-party data and honoring their customers’ preferences

Chinese companies can learn much about metaverse from US counterparts: Heavy tech regulations in the country have slowed tech firm’s ventures into the virtual world.

The pandemic made QR codes more essential and ever-present. They have become an attractive tool for marketers, thanks to their ease of use and higher adoption rates.

Answers to all your questions about changes to our Briefings

Advertisers ask regulators to ease up on ad-targeting legislation: Two advertising groups said banning targeted ads could seriously harm the US economy.

Google’s plan to deprecate third-party cookies is opposed by Germany’s largest publishers: The fight illustrates the tension between the overlapping priorities of antitrust concerns and privacy protections.

Marketers saw the potential of location data early and remain major users of it. But applications are expanding beyond marketing.

White House calls major tech firms to a summit: Last month’s widespread log4j vulnerability drew the attention of national security officials who are now looking to plug holes in major software systems.

TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.

The new year brings new antitrust roadblocks for Big Tech: Meta is facing opposition from the FTC, and Google is feeling pressure from the EU.

Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results

China deems personalized recommendations discriminatory and harmful to user well-being: The new law could discourage users from spending time—and money—on retail and social media platforms.

NBCUniversal launches NBCUnified: The initiative seeks to capitalize as marketers look to enrich their first-party consumer data given the pending demise of third-party cookies.

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.