On this special edition podcast, we examine practical ways to track commerce media ROI—covering KPI selection, attribution, and cross channel measurement. EMARKETER Principal Analyst, Sky Canaves talks with Maev’s Michael Campi, PepsiCo’s Mike Glaser, and LiveRamp’s Christine Grammier in this panel from the May 9th EMARKETER virtual summit, Commerce Media Trends 2025. Listen everywhere you find podcasts, or watch on YouTube and Spotify.
MNTN debuts as a public company with a $1.6 billion valuation: Its performance-focused CTV adtech aims to bring small businesses into streaming.
From ad analytics to secure data crunching, Google’s AI shows promise—though wide adoption hinges on performance, not just benchmarks
As consumers become increasingly comfortable abandoning brands, marketers and retailers are betting on personalized experiences to keep them around. 81% of Gen Zers and Millennials, and 74% of all shoppers worldwide have switched brands in the past year, per a December 2024 Salesforce survey. Enhancing personalization efforts and building brand trust and loyalty are two of the top priorities among marketing leaders worldwide, according to a December 2024 survey from The Marketing Geeks.
Over half (53%) of US B2B marketers have a growing dedicated budget for influencer marketing, according to September 2024 data from TopRank Marketing and Ascend2.
A 30% YoY surge in US smartphone imports in March reveals how manufacturers—led by Apple—raced to beat looming Trump-era tariffs.
Now offering massages, art tours, and more without a home booking, Airbnb is turning into a full-service travel platform with a trove of first-party data.
New research shows clusters of AI agents evolve social norms and roles on their own, mimicking human behavior and raising fresh concerns about bias
Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.
Attention measurement is maturing: The hotly sought-after metric is getting industry standards thanks to the IAB and MRC.
As AI search gains traction, Apple hints it won’t stay Google’s passive partner—potentially redrawing the future of search, ads, and browser dominance.
WPP could rebrand GroupM as WPP Media: The change may benefit WPP, but rebranding alone won’t solve all of its problems.
Google’s AI Max product promises one-click boost to ad performance: AI integration will allow for advanced query matching, but a Chrome sell-off looms large.
Following Google’s second antitrust loss in under a year, Google is at a crossroads. The recent ruling that Google maintains an illegal monopoly on ad tech, combined with last year’s ruling of antitrust practices in online search, could reshape digital advertising.
On today’s podcast episode, we discuss how the judge thinks Google is, and isn’t, an illegal monopoly, the most likely outcomes from this ruling, and who stands to benefit the most. Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Senior Analyst Evelyn Mitchell-Wolf. Listen everywhere and watch on YouTube and Spotify.
Lightrun isn’t building code—it’s safeguarding it, offering proactive debugging that major players like Microsoft and Salesforce trust to catch AI-generated mistakes before they cause chaos.
Marketers are just starting to familiarize themselves with machine-to-machine (M2M) marketing, where a brand AI agent and a consumer AI agent navigate decision-making. The next step is preparing for this AI-driven method of influencing consumers, by examining how agents “understand” their brands and work to improve those impressions.
Google halts plans to remove third-party cookies in Chrome: The move delays a major privacy shift but doesn’t stop the push for user-centric ad models.
It uses the technology for more manual processes, freeing up the team for creativity.
Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.