Marketing Technology

Thursday Night Football expected to reach a smaller audience on Amazon: Still, the retailer’s media network could produce a win for advertisers.

Meta’s brand safety issues persist: The social media giant can’t get a handle on hateful content at a time when ad spend is declining.

Google’s expanding cloud: Weeks after announcing its Latin America expansion, Google Cloud set its sights on Thailand, Malaysia, and New Zealand. Cloud providers are racing for coverage in the APAC region.

New gov’t tool tracks correlation between pollution, social health factors, and patient health: We explain what the government’s new Environmental Justice Index means for community health.

Quality-of-life features don’t amount to privacy changes: Meta is introducing user privacy features to WhatsApp that fail to address longstanding data privacy concerns.

Walmart brings on partners to improve ad network: Additions connect advertisers to measurement, ecommerce, shopper marketing, and adtech solutions.

Computing falls back to earth: The cloud is growing, but some companies are migrating away to cut costs on AI training. More complex applications require a bigger toolbag of solutions.

Shopify sees a future in your inbox: The digital merchant platform invested $100 million into a company that focuses on email and SMS marketing.

CX is expensive but can be high reward: Oracle recently laid off employees as the ad outlook worsens, but there’s still plenty to be gained.

AWS vs. Microsoft + Google? Recent reports show Amazon still at the cloud helm, but Microsoft’s bold strategies could leverage Google’s weight while it shores up longer-term climate resilience.

In this video, Sam Ngo, director, product marketing at BlueConic, shares how technology brings personalization to life. Ngo, who is responsible for helping customers realize the potential in their first-party data, also shares examples of how famed beer brand Heineken USA approached its data management and analytics decisions. Ngo, who joined BlueConic after spending years at Forrester Research covering the social intelligence space, shows how marketers can achieve personalization to better give consumers the tailored experiences they expect. Watch the video above.

Data centers vs. housing: Using energy resources equivalent to small cities, data centers are contributing to London’s housing shortage. The problem will get worse until the data sector prioritizes sustainability.

Big Tech earnings buoyed by cloud: Microsoft and Alphabet’s quarterly earnings weren’t as bad as expected, boosting market confidence. But continued strength hinges on cloud divisions that aren’t recession-proof.

Meta’s Q2 shows how far its ad business has fallen: Wounded by privacy changes and a lack of young users, the value of Meta’s ads is plummeting.

Big Tech bands together in New Zealand: Several platforms signed a pact to self-regulate harmful content in the middle of a government review.

Amazon used Prime Day to grow its ad business: Amazon heavily pushed its ad platform to merchants ahead of the sales event.

The most serious threat to Google’s ad tech dynasty is regulation. Google has been at the center of countless antitrust lawsuits worldwide, with governing bodies slowly forcing more balance in the advertising marketplace.