Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.
The small-business-centric point-of-sale solution can push PayPal further into in-store payments and help it court more small sellers—though it’ll face competition from players like Square and Stripe.
On today's episode, we discuss how resale is taking retail by storm, what will happen to fast fashion, and how much companies need to do in terms of sustainability in the eyes of the consumer. We then talk about how retail growth is getting on halfway through the year, what the pandemic did to small businesses, and what technology retailers are (and are not) doubling down on. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.
Local interest: Social app Nextdoor saw usage spike during the pandemic, and it's chasing that interest with greater access for users and expanded ad options for brands looking to tap local audiences.
eBay seeks to plug small business financing gap with an embedded lending product for its UK SMB sellers. eBay and other ecommerce firms will likely add more financial services, like accounting solutions, to better serve their user bases.
Minority-owned small businesses struggled in April
Nearly half of US social media users have bought something via social platforms: Facebook and Instagram were clear favorites, but most social networks have been ramping up shopping capabilities.
Latin America’s accelerated shift toward ecommerce: Brazil’s Shopify equivalent, Nuvemshop, is hoping its new direct-to-consumer (D2C) and small and medium-sized business (SMB) options will give merchants more control of the entire consumer journey.
Snap and Gannet are focusing on home: The ad partnership geared toward local communities will benefit both companies in their current commitments.