Small Business (SMB)

Nearly half of US social media users have bought something via social platforms: Facebook and Instagram were clear favorites, but most social networks have been ramping up shopping capabilities.

Latin America’s accelerated shift toward ecommerce: Brazil’s Shopify equivalent, Nuvemshop, is hoping its new direct-to-consumer (D2C) and small and medium-sized business (SMB) options will give merchants more control of the entire consumer journey.

The economic realities brought on by the pandemic are negatively impacting revenue growth for many small and medium-sized businesses (SMBs).

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.

From February 2020 to April 2020, the US saw a loss of -41%, -32% and -26% in the number of Black, Latino and Asian small business owners, respectively.

Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.