Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss what's next for out-of-home advertising now that the US is sheltering in place. They then talk about college football's TV ad inventory being in jeopardy, TikTok's data collection practices and the social platforms that small businesses are most likely to advertise on.
Many small and medium-sized businesses (SMBs) have had to adapt in the past few months, banking on ecommerce to help bolster sales as uncertainty of store openings remains unclear.
The economic realities brought on by the pandemic are negatively impacting revenue growth for many small and medium-sized businesses (SMBs).
From February 2020 to April 2020, the US saw a loss of -41%, -32% and -26% in the number of Black, Latino and Asian small business owners, respectively.