Despite small- and medium-sized businesses (SMBs) accounting for 44% of US GDP according to the US Small Business Administration, many marketers aren't allocating sufficient resources to reach this powerful segment.
Reddit’s blowout Q1 shows ad momentum: With strong midmarket traction and AI tools scaling, its business model is leveling up.
Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.
HubSpot’s 2025 Spotlight proves that the pressure for AI adoption is on: The event highlighted over 200 features to show how HubSpot’s AI is setting the pace.
Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.
Reddit courts SMBs with streamlined tools: A new Meta import feature and simplified setup options aim to reduce friction and boost campaign performance.
Over half (53%) of US business leaders at midsize companies identified the introduction of new products/services as their growth strategy through 2025, per a January report from J.P. Morgan.
Enterprises struggle to integrate AI agents with their existing tools and solutions, with 80% of IT leaders citing data integration as the key challenge.
The AI agent era is here: Businesses are using AI agents to streamline operations and reduce staffing costs. As adoption rises, balancing efficiency with customer trust will be the real challenge.
Comcast’s streaming ad platform aims for SMBs: Universal Ads will launch with partners like Roku and WBD as competition for SMBs increases.
The net neutrality reversal makes deep pockets more important than relevance, threatening SMBs and reshaping the battle for online visibility.
With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.
Roku wants to open the CTV door for small and midsize brands: A partnership will allow brands to repurpose ads designed for social media to run on its platform.
By rolling out Review Insights and a conversational assistant, Yelp hopes to enhance usability, tackle review fatigue, and outmaneuver competitors in local search.
China’s digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.
The rapid evolution of generative AI may hit a ceiling as technological limits emerge. Companies could shift focus to refining existing tools and exploring real-world applications.
TikTok’s Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.
With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.
We explore what's behind the drop and what the top-ranked bank is doing right.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.