Small Business (SMB)

This year, several SMB-focused fintechs expanded their product suites to delight customers with all-in-one propositions.

Yelp debuts two ad products to help brands target local communities and businesses: As CPG marketers grapple with product discovery, the platform is hoping to meet their needs—and steal ad dollars from the digital ad triopoly—with these solutions.

We spoke with Pat Bigatel, general manager of Amazon ShopLocal, which helps third-party sellers reach more customers by listing products in Amazon’s store and offering local customers the opportunity for same-day order pickup. Amazon Local Selling launched in October 2021 as a way to extend support to local retailers.

WhatsApp takes on business discovery: The new in-app directory is its latest feature pushing to make ecommerce central to the platform. But privacy concerns still loom large in the background.

Intuit and Mailchimp team up to help small and medium-sized businesses: The two combined will provide ecommerce, marketing, customer management, and financial services for those merchants.

Salesforce report shows how small and medium-sized businesses have survived the pandemic: An increasing reliance on ecommerce and the benefits of community and government support is just one of many takeaways.

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.