China’s digital ad sector grows 12.1% in 2024: Economic slowdown shifts ad dominance to platforms like Tencent and Pinduoduo.
The rapid evolution of generative AI may hit a ceiling as technological limits emerge. Companies could shift focus to refining existing tools and exploring real-world applications.
TikTok’s Symphony Studio debuts globally: AI-powered ad tools simplify video creation, helping brands scale campaigns effortlessly and stay relevant.
With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.
We explore what's behind the drop and what the top-ranked bank is doing right.
The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.
Marketers project Q4 revenue gains: Sales to outpace ad spend growth, driven by focus on more efficient spending strategies.
Huawei’s tri-fold Mate XT Ultimate Design appeals to innovation seekers, yet steep pricing and market restrictions could hinder its full potential.
Yelp unveils new tools: Platform’s latest features boost conversion rates and consumer trust with ad formats, lead generation enhancements, and verification badges.
GenAI features for premium subscriptions aim to enhance job searches and improve marketing. The updates could make LinkedIn more competitive, provided it can address AI’s bias issue.
It’s focusing on genAI cloud services in finance, marketing, and sales. The company’s reputation for security could make it the leader in sovereign AI clouds.
Small businesses see higher engagement from phone display ads: Our Industry KPI data from Taboola uncovers a way for SMBs to compete with larger marketers.
Google Contemplates HubSpot deal: A move that could redefine the martech sector, blending CRM prowess with advertising innovation.
B2B is the largest segment of overall US payment volume, holding roughly five times that of consumer payments. It has been slower to digitize than the consumer sector, but finally passed the tipping point during the pandemic. Even now, almost a third of the market is up for grabs.
WhatsApp enhances privacy with new features: Aims to bridge gap between user comfort and revenue potential for WhatsApp Business
Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.
Tougher return-to-office rules could put jobs in jeopardy for those who don't comply, questioning the wisdom of following Big Tech's lead.
Strategic upskilling is essential as AI usage increases the likelihood of job disruption and transformation. Investing in employees has never been more important.