Demographics

Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.

TikTok use is being driven by younger adults: Almost half of the app's US users will be between 18 and 34 this year, a figure that decreases as the user segment gets younger and older. For instance, just 1.8% of TikTok's users will be 65 and older in 2022.

Netflix layoffs are a warning sign for Big Tech: Losing trillions of dollars in value, Big Tech is pausing investments and new hires, which could slow momentum for tech startups.

Retailers are making good on their diversity pledges: Macy’s, Nordstrom, and Ulta Beauty are some of the retailers hoping to win loyalty from previously underserved audiences.

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Asian consumers remain an opportunity for brands: A new Nielsen study suggests on-screen representation is on the rise but remains lacking.

In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.

The baby formula shortage is a full-blown crisis: Pandemic-era stockpiling hurt manufacturers’ ability to gauge demand, and families are now paying the price.

In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk. Another 19% view the risk as moderate, while 26% think the threat is minimal. No executive surveyed believes AI is entirely without risk.

Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.

Across generations, retirement is the No. 1 investing goal in the US. That said, Gen Z is far more likely to focus on getting rich or learning to invest than older age groups. While 81% of baby boomer investors have their eye on retirement—no surprise as they approach that milestone—just 35% of Gen Z investors consider it their main priority.

Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.

Spotify’s Roblox collab will help make inroads with young users: The music streaming service moved into the metaverse to reach Gen Z and Gen Alpha users.

On today's episode, we discuss whether Snapchat is consistently growing or coasting. "In Other News," we talk about what Snapchat's involvement in the metaverse might look like and why BeReal may be Gen Z's new favorite social media app. Tune in to the discussion with our Briefing director Jeremy Goldman.

Pinterest is doing fine, despite a decline in monthly active users: The platform’s inherent ability to serve as a social discovery engine makes it highly valuable to advertisers..

EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.

A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.

Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.

Pandemic era growth is officially over at YouTube: While ad sales slowed considerably in the last quarter, its TikTok competitor, Shorts, saw massive growth in viewership.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.