Retailers had a whirlwind 2024 that saw consumers seeking value, rising in-store visits, and widespread technological experimentation. To honor individual retailers who stood out, our analysts voted on a number of categories and discussed the winners on a new episode of the "Behind the Numbers: Reimagining Retail" podcast.
In January, our EMARKETER Daily newsletter team made some advertising and marketing predictions for 2024 on everything from AI to attention metrics.
On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.
From Temu’s rise to their interest in dupes, Gen Z prioritized affordability and convenience in 2024. Gen Z consumers also showed interest in in-person shopping, but crowded stores may be limiting their trips to brick-and-mortar retail.
A growing list of legal problems for large platforms: A Texas investigation is a reminder of the coming era of privacy regulation.
By questioning OpenAI’s shift, Meta warns of tax loopholes and nonprofit misuse, signaling growing tensions over funding ethics and competition in AI’s commercialization.
Gen Z is the first mobile payments-native generation. By 2028, 67.8% of US adults will be mobile wallet users, per our forecast. Gen Zers are already way ahead: 85.1% made an in-store or online payment using their phone in 2023, according to Federal Reserve Bank of Atlanta.
Warner Bros. Discovery ends new Sesame Street production deal: Show plans format changes as streaming platforms shift away from children's content.
Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton’s multigenerational appeal could help it break through the noise, and power a content flywheel.
Google attracts EU scrutiny over advertising to teens: A global crackdown on privacy and teen data is extended to the search giant.
Shoppers are more comfortable than ever using BNPL—and not just during the holidays. Buy now, pay later (BNPL) volume will hit $18.5 billion this holiday season, with Cyber Monday alone accounting for just shy of $1 billion in spend, per Adobe. That’s 27.6% more than BNPL holiday sales volume in 2022.
With new funding, Speak prioritizes effective language learning through AI, skipping gamification—a bold move that could either differentiate it or cost user engagement.
Consumers spent a record-breaking $314.9 billion online globally during this year’s Cyber Five, according to Salesforce. But there’s lots more to learn beyond top-line sales numbers—from Target's Taylor Swift-fueled Black Friday surge to Gen Z's big spending habits. Here are five key stats on Cyber Five performance you may have missed and what they mean for the rest of the holiday season.
Joe Rogan dominates spotify charts again: The podcaster remains a cultural touchstone for young men and politically diverse listeners.
What to make of Australia’s murky social media ban: Social platforms will lose access to users under 16, prompting marketers to shift strategies.
Understanding the nuances of how and where Latin America’s 293.2 million digital buyers spend their money online is key for brands and retailers to succeed in the world’s second-fastest-growing region for ecommerce.
As the US population diversifies, retailers like Kroger and Save A Lot are opening new stores catering to Hispanic and Asian consumers for a more personalized and engaging shopping experience.
The average age of new mothers was 27.4 in 2022, meaning they are digitally native, per the CDC. They are more familiar with the internet and digital devices than previous generations. They’ve embraced these tools to help navigate motherhood.
On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.