A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.
Brands critiqued for token Hispanic marketing despite $2.8 trillion potential: HMC campaign urges real respect and understanding of Latino culture.
Can Instagram keep up with AI sextortion? New security features for teens are designed to curb the spread of sexual content, but the platform is playing from behind.
Meta will launch Quest VR subscription service for schools with Roblox: Its virtual-learning product could pay off long term but adds to expenses with dubious short-term ROI.
Can Roblox make ads a staple of nonmobile gaming? The company has partnered with PubMatic to launch a bidding exchange for ads in a major shift for the industry.
Since its launch in September 2023, over 11% of US households have purchased items via TikTok Shop, according to data from a recent Earnest Analytics’ report, which analyzed credit card transaction data to learn more about TikTok Shop users.
A bipartisan data privacy bill could rewrite the digital ad business: After years of state-level laws muddying the waters, Congress is pulling together.
On today's podcast episode, we discuss which digital behaviors Hispanic Americans over-index on, how they get their news, and what advertisers should consider when trying to reach and market to these folks. "In Other News," we talk about where in the world people use social media the most and how kids use the internet. Tune in to the discussion with our analysts Matteo Ceurvels and Paola Flores-Marquez.
Mall foot traffic is returning to pre-COVID-19 levels. In 2023, visits to indoor shopping malls were down 5.8% from 2019 levels, an improvement from the 15.3% decrease in 2021, per Placer.ai’s The Comeback of the Mall in 2024 report.
TikTok remains Gen Zers’ preferred social network in terms of time spent, but its growth is hitting a wall. That’s natural, given the enormous amount of time they’re already spending on the app.
Young people spend an enormous amount of time on social media. Despite how it can make them (or their parents) feel and the harm it can cause, that’s not likely to change.
Over half (51%) of US children recall seeing commercials on YouTube recently, the top platform for recognition across multiple digital channels, according to an October 2023 survey from Precise TV.
Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.
Florida bans minors from social media in a major shift: The bill further fractures US social media regulation and could impose hefty fines for noncompliance.
Hispanic digital media usage rivals or exceeds that of the total population on most media platforms, especially Instagram and WhatsApp. Their strong online presence and enthusiasm for sharing product recommendations with friends make them both a target and an ally for advertisers.
For Gen Z, music festivals like Coachella or Stagecoach aren’t just about the music—they’re about self-expression. Because of how closely Gen Z links festivals and fashion, apparel brands like Pascun are using the events to connect with the young festivalgoers. And Pinterest is tapping both online and on-site activations for Coachella.