Demographics

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.

Tubi’s free model attracts millions: The FAST provider now nearly matches Disney+ in US viewership.

Beauty brands have long ignored Gen X consumers: But that’s starting to change as emerging beauty brands U Beauty, Jones Road, and Beautystat address “advanced skin” concerns.

Meta faces a global wave of regulatory scrutiny: The European Commission is investigating its platforms’ addictive qualities, likely spelling trouble for the giant.

As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.

What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.

Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.

Roblox reports a 22% increase in Q1 2024 revenue, reaching $801 million: Sustained user growth and APAC expansion drive performance despite a $272 million loss.

To capture Gen Alpha’s attention, marketers can tap into their love of tablets and YouTube.

51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center.

Paramount Plus sees potential as a family streaming service: The service is launching new kids profiles alongside Nickelodeon content to try and reduce churn.

Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.

Hispanic consumers in US are digital-forward: The group’s healthy use of social media and rising buying power offer opportunities for brands.

Google tells employees to work faster to earn their keep: The generative AI marketplace shakeup and increasing regulation are causing stress at the company. Layoffs aren’t helping.

TikTok’s latest launch is overshadowed by a possible US ban: Its Notes app is meant to compete with Instagram, but the chance of a ban is growing.

A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.

Can Instagram keep up with AI sextortion? New security features for teens are designed to curb the spread of sexual content, but the platform is playing from behind.