The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Restaurants, food brands adapt to Gen Z tastes with “swicy,” diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers’ desire for dining out and grocery treats.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.
Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.
Public opinion on cellphone bans in schools is split: Pew finds generational and political divides, with older adults supporting more restrictions.
In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.
Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.
Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap’s efforts to grow its ad business.
Brands can maximize efficiency by targeting Hispanic consumers: The highly diverse demographic reports high brand recall and positive association with sports.
Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.
Roblox faces renewed child safety concerns: A report from a short-selling firm claims Roblox is exposing children to predators and vastly inflating user metrics.
Marketers know the basics for reaching Gen Z: They like authenticity, they cringe at highly curated content, and they prefer raw, honest content from their favorite creators. So why are some brands still getting advertising to Gen Z wrong?
TikTok is dealt a brutal legal blow: 14 states sued the company for harming minors, adding to its enormous pile of litigation and brand safety controversies.
On today’s podcast episode, we discuss how much time Gen Z are actually spending on their smartphones, the less discussed places Millennials are spending their social media time, and more. Join host Marcus Johnson, along with analyst Paola Flores-Marquez and vice president of research Jennifer Pearson.