Demographics

Gen Z is getting older and steadily moving toward becoming the most digitally connected generation. In 2024, US Gen Zers will surpass millennials in regular internet use, and they'll do the same with smartphone penetration in 2026.

Companies need to innovate to attract and retain IT talent: The Great Resignation has hammered the tech industry as a shortage of qualified workers and rise in competition for talent come to a head.

Everyone’s concerned about children’s privacy and safety on social media: As more consumers demand that social platforms be scrutinized, a case against TikTok’s handling of children's private data proceeds.

Lululemon doubles down on women consumers with new footwear line: As shoppers continue to gravitate toward athleisure and performance wear, retailers are looking to outfit them from head to toe.

TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.

UK generations exhibit differing digital behaviors: Report finds heartier use of technologies among younger age groups, but older cohorts represent the most attractive revenue stream for brands.

Gen Z and millennial shoppers drive luxury sales growth: As their consumer base grows younger, brands are under pressure to prove their eco-friendly credentials and invest in virtual experiences.

Insider Intelligence spoke with David Sykes, head of Klarna’s North America division.

Levi, Estée Lauder executive departures demonstrate the complicated relationship between corporate and personal branding: Where does one end and the other begin?

Investors—and shoppers—appreciate diversity in grocery: Specialty grocer Weee! raises $425 million to further its expansion into underserved markets.

Digital habits were supercharged through the pandemic. For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on. And younger, more digital generations appear to be quite picky.

TelevisaUnivision’s new streaming brands are bullish on foreign language content: The media giant is catering to an underserved Spanish-speaking audience.

Facing slowdown in Chromebook sales, Google looks to bring old hardware back to life: The bold strategy to convert outdated Macs and PCs into Chrome OS devices can multiply its market share.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.

The climate for sustainability is getting hot: IBM’s new accelerator is yet another example of brands championing sustainable initiatives.

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

Everybody’s doing the podcasting pivot: Spotify’s interest in ad revenues from podcasting hasn’t gone unnoticed—more evidence that it’s hard to make much money as a music streaming service.

Sephora DEI campaign delivers on several fronts: Its spotlight on Black-owned brands has paid off, resulting in positive consumer and social sentiments as well as a sales boost, the retailer told us in an interview.

Fashion resale surged during the pandemic under a unique set of circumstances.