Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.
Though not expected alongside Coach or Tory Burch, Walmart and Old Navy appeared at New York Fashion Week (NYFW) to draw attention to their latest fashion endeavors.
Why marketers should experiment with CTV ad formats: Interactivity and advanced targeting help improve ad relevancy and user experience.
On today's podcast episode, we discuss the social media platform that actually gets the most attention from Gen Z, why millennials are losing their native social app, the one boomers are adding to their smartphones the fastest, and more. Tune in to the discussion with host Marcus Johnson and our analyst Paola Flores-Marquez.
What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.
WNBA breaks viewership and attendance records: Rookie stars fuel the surge, but financial challenges remain.
It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.
Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.
“If you’re a marketer looking to reach Gen Z, you need to be everywhere,” our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z’s path to purchase stands out.
Senate ramps up social media regulation for teens: Two landmark bills that require more protections for minors will move to the House.
73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.
Facebook tries to reverse its Gen Z problem: Instagram and Marketplace could form the core of an attempt to strike a chord with Gen Z users.
Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty.
YouTube expands content safety for teens, parental controls: The platform is taking extra steps to protect minors in Europe as its rivals face major penalties.
The Chinese luxury market is in a slump: Tiffany’s giving up about half the space in its flagship store in Shanghai is the latest sign of the industry’s challenges.
“A Minecraft Movie” flexes video games’ box office potential: The film arrives after a string of highly successful, family-focused adaptations of games.
The decision highlights the challenges of protecting minors from harmful content while ensuring moderation doesn’t infringe on free speech.
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
TikTok’s group messaging feature aims to capture more of Gen Z’s attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.