Demographics

Teens continue to leave Facebook, and the platform won’t be able to reverse that trend in 2022 or beyond. But in a surprising twist, the average age of a Facebook user is also starting to decrease.

On today's episode, we discuss why CMO tenure is falling, what is keeping them up at night, what they should cut back on, and more. We then talk about the best ways to reach and engage with B2B decision-makers and just how right the customer is these days. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

Spotify’s grip on audio streaming is under threat: The company’s podcast acquisitions have failed to attract younger listeners.

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

TikTok could be the savior of the box office and travel counter: Pandemic-challenged industries have embraced the social media app in the hopes of fueling their recovery.

Insider Intelligence spoke with Sally Bergesen, founder and CEO of Oiselle, a women’s running apparel brand that was started to create better performing athleticwear for professional and everyday runners.

Use of the term “Latinx” inspires heated debate within US Hispanic communities: Very few US Hispanic adults consider themselves “Latinx,” despite the term’s popularity in pop culture.

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

Mobile tools and short-form video content are popular with Hispanics: Knowing how this important demographic group accesses and uses content can help marketers devise outreach strategies.

Growing buying power of the Hispanic market: By 2025, Hispanic consumers will account for over 12 percent of total US purchasing power, underscoring the opportunity marketers and brands have to profit from catering to them.

Landor & Fitch’s innovation chief on brands and sustainability in 2022: Luc Speisser argues that brands must understand consumers’ nuanced positions on sustainability.

Instagram quietly passes 2 billion users amid regulatory scrutiny: The embattled platform made no announcement to mark the milestone, which may only exacerbate concerns about its size.

Growth will come from Gen Z’s interest in buy now, pay later (BNPL) and incumbents’ push to outspend and outinnovate competitors.

2021 was a good year for influencer marketing: TikTok and Instagram dominate as influencer marketing continues to grow, but a new report shows racial disparities in compensation.

On today's episode, we discuss how Americans' attention shifted in 2021 (and what that means for the year ahead), the promise of ultra-fast delivery, the ideal amount of ads you should show viewers, whether gaming is more popular than TV for Gen Z, Facebook testing giving more control of the newsfeed to users, the office of the future, how far away the average American adult lives from their mother, and more. Tune in to the discussion with eMarketer analyst Blake Droesch and principal analysts at Insider Intelligence Suzy Davidkhanian and Paul Verna.

Instagram’s new safety controls for teens could hurt attempts to attract them: The features are intended to halt harmful content, but teens were already losing interest in the platform, and additional limits could be counterproductive.

Canada’s Generation Z—the kids and young adults in the country born between 1997 and 2012—is a lucrative demographic for brands, especially as it ages into higher levels of income.

Brands highlight efforts to reach and support individuals with disabilities: It’s not only the right thing to do from an inclusivity standpoint; companies that leave out those with disabilities can suffer financial consequences.

Sustainability, no longer merely a buzzword, will be critical to how brands and retailers respond to changing consumer expectations about product sourcing, packaging, and delivery.