Demographics


It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.

Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.

Older consumers often get short shrift in studies about online shopping behavior because they aren't digital natives like coveted Gen Z and millennials. But it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could.

With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.

Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.

Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.

We're looking back at some key headlines of the week, including new poll data showing a wide political gap between millennial men and women, a new video feature on Tinder, and more. "Behind the Numbers" is sponsored by Mower.

Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.

Ben Whattam, managing and founding partner of Keko London, explains why luxury brands have to break the mold of traditional marketing.

Chegg's Danielle Malloy and Mitch Spolan discuss meeting students where they are to break through and influence brand preferences.

Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.

Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.

Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.

In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.

Diana Verde Nieto, co-founder and CEO of Positive Luxury, discusses how the affluent demographic—and luxury itself—has changed.

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users?