Leaning into festival culture helps Forever 21 connect with Gen Z consumers. Abercrombie & Fitch uses generative AI to speed up the product design process. And Solo Brands embraces the changing definition of the D2C model.
Every year, there are a handful of topics that dominate the conversations at the Cannes Lions International Festival of Creativity. AI was this year’s buzzword., with Gen Z making a large appearance.
Every marketer wants to know: What do Gen Z consumers care about? How do they shop? What motivates them to make a purchase?
Plenty of LGBTQ+ progress to be had: GLAAD report reveals escalating harassment against community on social media, highlighting Twitter's alarming decline in safety.
A Texas law makes state a breeding ground for social media lawsuits: The measure requires parental consent for usage, but its definitions are ill-defined.
Outstanding performance with a catch: Black creators excel in engagement and media value across social platforms but face significant pay disparities.
On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.
Gen Z consumers pull back spending and switch to discount stores as living costs bite: But retailers still have a chance to win them over with fast checkout and shipping.
Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.
More of your customers are LGBTQ+ than ever before: Recent studies highlight a surge in global identification, particularly among Gen Zers.
The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.
While only a small portion of the market today, embedded channels will make up more than 30% of all insurance transactions by 2028, per EY. Insurers who don’t figure out now where they fit into the ecosystem—and how to implement the necessary technology—may lose digital-first customers and younger demographics to competitors who do.
Rolling back LGBTQ+ marketing efforts is a mistake: By caving to unpopular sentiment, Bud Light and Target might have permanently alienated consumers.
Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.
Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.
Its fastest-selling game is extending the popularity of the 7-year-old handheld console and defying the cloud-gaming trend.
The majority of shoppers value convenience: But what people consider convenient can vary by age, with Gen Z consumers prioritizing features like self-checkout and millennials favoring price comparison tools.
Marketer use of text messaging is on upswing: Despite its imperfections, data suggests the underused channel could help brands boost engagement.
While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? “Snap doesn’t lack when it comes to innovation,” our analyst Jasmine Enberg said on a recent episode of our “Behind the Numbers” podcast. “But there are serious questions about the health of its core business, and it really needs to focus on turning those things around.”
Eurovision can allow marketers to strike a high note: The yearly singing competition embraces inclusion with a global audience that’s larger than the Super Bowl.