When formulating Gen Z outreach plans, financial institutions may overlook these three tactics.
Affiliate marketing reaches $10 billion milestone: Brands increase budgets as ecommerce and Gen Z engagement fuel growth.
Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.
TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.
Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
Restaurants, food brands adapt to Gen Z tastes with “swicy,” diverse product offerings: Companies ranging from PepsiCo to Starbucks are looking to capitalize on younger consumers’ desire for dining out and grocery treats.
Here are three data-backed ways to authentically engage with female-led trends and which brands are doing it right.
Influencer marketing is a natural way to reach Gen Z: Gen Zers rely on influencers far more than millennials do, per GoDaddy.
Trump skips Snapchat ads: Harris invests $5.3M to engage younger voters, capitalizing on key demographics ahead of US president election.
Spotify is holding off on launching audiobook ads: Statements from its ad chief reflect a nascent product that it doesn’t want to dilute with ads—yet.
Millennials outpace Gen Z on eight of the 12 digital platforms EMARKETER tracks.
Public opinion on cellphone bans in schools is split: Pew finds generational and political divides, with older adults supporting more restrictions.
In a first for the Super Bowl, there will be two Spanish broadcasts: NBCU and Fox are sharing Spanish-language rights as marketers pay more heed to Hispanic consumers.
nternal studies revealed compulsive TikTok use harmed mental health and disrupted users’ responsibilities like sleep and school, intensifying legal battles against the platform.
Hispanic Heritage Month campaigns honor Latino culture: Brands like MLB and T-Mobile pay tribute, but year-round engagement remains key.
Gen Z adults spend more than double the amount of time on TikTok, Instagram, and Snapchat compared with the general population.