Demographics

What ByteDance’s pullback from gaming means for competitors: Strict Chinese regulations played a part, but slowing growth and high costs are causing problems

Gen Zers are more calculated in their purchase decisions and are less likely to make impulse purchases compared with older generations. Social media is just one tool they use to evaluate products.

This Banking & Payments Show episode explores new cash-back credit card features and their appeal. We discuss a CNBC article on merchant rewards, highlight a feature 58% of consumers find extremely valuable, and debate the merits of these features versus more cash-back rewards.

Senate Judiciary Committee subpoenas Snap, X, Discord CEOs: Lawmakers clash with social media executives over perceived failures to protect minors.

Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via social media, per our forecast.

Following TikTok trends is vital for staying relevant when working with influencers, creating content on owned channels, or developing paid social ads. But trending content on the platform also reveals greater patterns of what works (and what doesn’t) with Gen Zers, 71.1% of whom will be on TikTok next year, according to our May 2023 forecast.

31% of US internet users will shop this Black Friday. The same amount will also shop Cyber Monday, according to Deloitte.

A court ruling will force Meta and others to deal with moderation lawsuits: Several cases alleging social media firms are harming minors will proceed.

Gen Z is ready to spend this season. Millennials may be a bit cautious. YouTube is the place to go if brands want to get on Gen Alpha’s radar. And for older consumers, trust is the key to getting them to spend. Here’s how retailers can appeal to each generation as the holiday season readies for Cyber Five.

Gen Zs plan to splurge this holiday season: The cohort is more likely than any other generation to increase spending this year, according to new research provided exclusively to Insider Intelligence.

Knowing and trusting a brand is the top factor influencing purchase decisions for US adults, particularly among those ages 55 and older, per an August 2023 CivicScience survey.

Consumer desire for sustainability isn’t reflected in their buying habits: Concerns over price and quality are limiting sales of eco-friendly goods, while Gen Z shoppers can’t quit fast fashion.

Former podcast laggards to take the lead: Latin America will overtake North America’s dominance in listeners in 2025, with China moving into the top spot by 2027.

As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.