What Gen Z wants from pharma: We present the data on how Gen Z feels about pharma communications and explore how marketers can more effectively reach younger consumers.
This week, small businesses express concerns about President Trump’s policies, private label brands gain traction, and Gen Z embraces AI for shopping. Meanwhile, TikTok music influences purchases, and excessive advertising drives cart abandonment.
Automation has turbocharged content creation, but AI costs are rising fast. Rather than cut expenses, Duolingo is banking on long-term user engagement to pay off.
US Black adults spend the greatest share of their total TV time watching cable (22.4%), followed by broadcast (21.8%), according to a 2025 Nielsen report.
Over half of Gen Zers discover products primarily on TikTok and Instagram: Google’s relevance is fading as social search takes over.
Black History Month marketing adapts as DEI commitments fade: With corporate DEI programs under political scrutiny, some brands are avoiding public campaigns.
The uncertain future of TikTok and the changing social media landscape has made complicated partnerships and engagement measurement in the creator economy. But creators are ready.
Gen Z’s digital “third spaces” are the future of marketing: Brands need to get involved in these curated, tight-knit spaces and understand the culture to drive success.
While many users sell products via Twitch livestreams, Amazon has yet to position the platform as a rival to other social video commerce sites like TikTok Shop.
Less than a third of US consumers with a household income of more than $100,000 see fast food as a luxury, compared with 71% of consumers with an income of less than $30,000, according to April 2024 data from LendingTree.
Their ROOST initiative could pressure platforms to adopt stronger protections, reshaping digital safety and providing brand-safe environments for advertisers.
Online reviews are vital to the shopping experience, but a growing wariness of fake reviews and AI's escalation of the problem has recently spurred governments to act.
Gen Z consumers rely heavily on online reviews to make purchase decisions: They’re also more likely to trust reviews than older generations.
Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
Publicis simplifies women’s sports advertising: The initiative aggregates ad inventory and sponsorships across major leagues and networks.
Pediatric care provider Summer Health acquires Gen Z-focused virtual care company: Summer has an opportunity to establish rapport and build trust with young patients who don’t have much experience with the conventional healthcare system.
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5. This week, price comparisons drive online shopping, consumers consider their grocery necessities, and retail media proves its effectiveness to consumer packaged goods (CPG) brands.
Consumer interaction and engagement with healthcare and pharmaceutical ads vary greatly by generation. Marketers must gain a better understanding of these differences to reach patients more effectively.