Brands are staying quiet this Pride Month: Retailers that once loudly proclaimed their LGBTQ+ initiatives are keeping mum to avoid government attention.
Spotify is doubling down on podcast engagement: New features arrive as listenership and advertiser demand both hit record highs.
Pinterest teams with the Liberty to reach Gen Z fans: The focus is lifestyle expression, trend discovery, and community engagement.
Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.
Gen Z, millennials are least likely to take health concerns to their PCP: Healthcare marketers need to show them where to get low-cost care while warning against overtrusting online medical information.
TelevisaUnivision is doubling down on young Hispanic audiences: With music festivals, microdramas, and dual-language content built for mobile.
Multiculturalism drives advertising outcomes: An EMARKETER conversation with My Code revealed how engagement with multicultural audiences is crucial for success.
Instacart has launched a new standalone app, Fizz, to help groups plan, purchase, and pay for party snacks and drinks.
Drunk Elephant’s sales plunge as Gen Alpha appeal dims: The brand’s reliance on the fickle audience has damaged its standing with older consumers.
Brands launch campaigns for Mental Health Awareness Month: From Kenneth Cole to Calm, brands are recognizing the value of mental health messaging.
Tapestry dismisses impact of tariffs on FY performance as “immaterial”: The Coach parent projected healthy growth as more Gen Zers and millennials pay full price for its bags.
Food delivery platforms are in expansion mode: DoorDash, Uber, Instacart, and Wonder are turning to acquisitions and new markets to maintain their momentum.
Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.
Consumers—especially Gen Z—are eager to spend on live events: Summer concert ticket sales are at record levels thanks to high-profile stadium tours and the strong appeal of live experiences.
Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.
Understanding customers’ life stages and upcoming changes can help FIs improve marketing.
53% of US Gen Z adults say they have, are, or will participate in an economic boycott—more than any other generation, per a March 2025 Harris Poll.
Brands redefine customer acquisition through tech partnerships: Retailers tap nontraditional channels to connect with new audiences in a challenging economy
In its new study “Gen Z and the American Dream,” social and advertising agency Adolescent Content was surprised to draw similarities between Gen Z and Boomers—two generations often perceived as being at odds.