Hispanic consumers curb spending over immigration policy fears: Their discretionary purchases are falling sharply, hurting sales at Walmart and Constellation.
2 in 5 brands plan to scale back Pride engagement: The change results from mounting conservative pressure—but some brands are reaffirming commitment.
Gucci sales slid 25% in Q1: The brand’s struggles put parent company Kering in a tough spot as it attempts to navigate a slowdown in luxury goods spending.
Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.
Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.
By offering genAI tools at no cost, tech giants are turning college campuses into battlegrounds for future market share and product loyalty
Discord facing lawsuit for allegedly harming minors: The case is far from the first time Discord and other platforms have faced similar scrutiny.
64% of teens said major tech companies like Google, Apple, and Meta don’t care about their mental health or well-being, and 62% don’t believe they will protect their safety at the expense of profit, according to a January 2025 Common Sense Media report.
Women's sports viewership continues its upward trajectory with the NCAA women's basketball championship game drawing over 8 million viewers and peaking at 9.8 million, per ESPN ratings. While that figure is down over 2024’s 18.5 million, it represents a longer trend of sustained growth in women’s sports viewership. This phenomenon can no longer be attributed to one single star athlete—Caitlin Clark—but to an overall increase in women’s sports popularity.
While several industries roll back DEI initiatives under the Trump administration, some companies are emphasizing the value of data diversity. Revry, a global LGBTQ+ streaming network, wants to offer advertisers more ways to represent and resonate with diverse audiences.
They’re already skeptical of big financial players and would rather keep their data under lock and key.
Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.
Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company’s ad model.
Social and music apps dominate younger users’ attention: The strong generational tilt toward these categories reinforces that routine-use platforms offer better ROI for marketers than niche apps.
Over half (57.8%) of US consumers prefer to use Google search over AI platforms like ChatGPT when they need a factual answer, according to a December 2024 survey from Pearl conducted by Censuswide.
When you think of tax season, gaming or dating probably don’t come to mind. But for H&R Block, flipping that narrative is part of a larger strategy to meet the next generation of taxpayers exactly where they are—whether it’s in a virtual mansion on Roblox or swiping right on Tinder.