Demographics

Last-mile delivery is a necessary expense for retailers: A survey by Anyline and Researchscape finds shoppers of all ages will abandon brands after a bad delivery experience.

A sign of Glossier’s maturation: The beauty brands signs teen idol Olivia Rodrigo to a celebrity endorsement deal—a longtime hallmark of the industry—to court Gen Zers.

Instagram adds a flurry of product tweaks: Expanding the use of product tags, adding Reels fundraising, and testing the removal of its “Recent” tab signal a willingness to improve UX.

For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.

Immersive technologies are reimagining what’s possible in the B2B space. Watch Industry Voices: CMOs Look Ahead with Milena Oliveira, senior vice president and CMO, to hear how 3M’s Transportation and Electronics Business Group (TEBG) leverages mixed reality alongside industry expertise to support an integrated customer experience.

Meta has to do more with the metaverse than move beyond VR: Its social game Horizon Worlds is coming to phones and browsers, where Fortnite and Roblox reign supreme.

Inclusive marketing is becoming important to advertisers: Horizon Media and Nielsen partner to better facilitate media planning for Asian, Black, and Hispanic consumers.

TikTok’s hold on the social media industry is impossible to ignore: The video app and other visually oriented platforms thrive with key demographics.

US teens are spending more, but their budget remains limited: Nike, Ulta, and Shein are among the cohort’s favorite retailers, per a new survey.

Lego and Epic Games make a play for tomorrow’s consumers: The companies are teaming up to create a family-friendly metaverse for kids.

Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.

Learning can be virtual, but the outcomes are real: Virtual learning platforms like Labster could mean a renaissance for educational engagement, but research shows it may have some detrimental consequences.

Apple is taking a stand against anti-LGBTQ+ policies: the tech giant is taking a stance popular with its employees—and an increasing number of consumers.

Underrepresented creators remain underserved by major social media platforms: Pinterest is trying to change that, but there’s still more work to be done.

People trust their gut, but AI doesn’t have one: Executives are guarded about AI adoption for high-level use. There’s a path forward, but given the risks, C-suite caution is wise.

In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

L’Oréal’s data-driven marketing enables personalization so consumers can explore their unique beauty. Hear from L’Oréal’s chief digital and marketing officer about how the company is effectively using multichannel marketing to enhance engagement, drive conversion, and create consumer loyalty.

A $1 billion dollar endorsement market: The Name, Image, and Likeness market for NCAA stars is heating up, and brands are taking note of this nascent opportunity.

As buy now, pay later becomes a common consumer practice, Klarna has its sights set on expanding its services beyond online commerce. Hear from Klarna’s CMO about how its payment platform has turned into a growth partner for merchants and retailers.