As 2023 comes to an end, this is the data you need to kick-start 2024.
Traveling for the holidays? Here are four episodes of our ‘Reimagining Retail’ podcast for your listening pleasure while you’re on the road.
42.4% of US Gen Z banking consumers would consider their proximity to ATMs as a factor before choosing a new bank, while 28.8% would consider their distance to a branch, according to our survey. By contrast, 39.6% would consider the bank’s reputation.
Earlier this month, Pinterest hosted its Pinterest Predicts pop-up event, a showcase in New York City combining trends, predictions, photo ops, and shoppable displays. The pop-up offered insights into what experiential social commerce can be, and how brands can offer retail experiences without needing to stock products.
TikTok faces ethical scrutiny over reported instructions to moderators: Favoring Amazon-related accounts could pose risks for platform integrity.
Gen Z embraces messaging, search, and shopping: Social media trend reports shed light on 2024 priorities.
33% of US Gen Z consumers have purchased a product from an influencer-founded brand in the past year, followed by millennials (29%), according to Morning Consult.
And their desire for more guidance from financial professionals opens up opportunities for strengthening relationships.
Luxury faces more muted growth prospects: An excerpt from our report explains how and why luxury sales growth will slow in the coming years compared with the explosive growth seen in the recent past.
51.1% of US Snapchat users will come from Gen Z this year, according to our September 2023 forecast. TikTok is also dominated by Gen Z, with 44.7% of users coming from that age group.
Snapchat+ keeps on growing: The subscription service now has 7 million subscribers, with AI being a key driver of interest.
Gen Z's preference for Pinterest influences retail strategies: The platform's positive, noncompetitive nature aligns with Gen Z's mental health awareness.
As TikTok continues to rise, Facebook craters: New Pew report finds major shifts in social media trends among teens.
TikTok Shop is the holiday retailer of choice for one-third of Gen Zs: The marketplace is racking up sales thanks to its aggressive promotional strategy, despite lukewarm interest from larger brands.
Retail embraces AI chatbots: Gen Z adoption pushes them to the forefront, but blending tech with human service remains imperative
Gen Z isn’t very worried about their privacy if banks integrate AI into their services. Other generations expressed less interest and more caution about AI.
While in-store is the No. 1 way Gen Z discovers clothing, 39.0% of US Gen Z clothing buyers have used social media to discover new apparel brands or products over the last six months, according to our September 2023 survey.