Demographics


In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.

Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.

The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.

Diana Verde Nieto, co-founder and CEO of Positive Luxury, discusses how the affluent demographic—and luxury itself—has changed.

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users?

More than 7.3 million millennials are living in Canada, the largest age group since the boomers. Spanning the birth years of 1981 to 1996, they represent a broad range that encompasses a variety of life stages.

Katherine Debicki, senior marketing manager of media, digital and ecommerce at KFC Canada, discusses how the brand is looking beyond demographic boxes to target millennials based off their interests.

Sami Hassanyeh, AARP's chief digital officer, discusses baby boomers' demands across digital channels, from email to voice.

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.

We're looking back at some key headlines of the week, including new poll data showing a wide political gap between millennial men and women, a new video feature on Tinder, and more. "Behind the Numbers" is sponsored by Mower.

Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.

Ben Whattam, managing and founding partner of Keko London, explains why luxury brands have to break the mold of traditional marketing.

Chegg's Danielle Malloy and Mitch Spolan discuss meeting students where they are to break through and influence brand preferences.

Kevin Saliba, senior vice president of marketing at Zulily, discusses how the ecommerce retailer uses data to predict when customers want to see back-to-school campaigns, and what messages will resonate most.

Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.

Younger baby boomers are not a digitally clueless bunch, but marketers cannot assume that they are as digitally active—or as mobile in their usage—as millennials and Gen Xers. Rather, they have their own distinctive ups and downs with digital.

Lori Bitter, president of The Business of Aging, discusses how younger boomers in the US make use of mobile devices, smart speakers, ecommerce and more.