Demographics


Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.

Who Is Using Snapchat in the US?

This year, 84.8 million people in the US—or roughly a quarter of the population—will use Snapchat, a 7.1% increase from 2017, according to eMarketer estimates.

More Marketers Have to Get Real with Teens

Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.

Teens Like a Variety of Shopping Channels ... Just Like Everyone Else

No shock, the most popular shopping site with teens is practically everyone's favorite online retailer. Yes, Amazon. But this group also has a high preference for brick-and-mortar stores.

Who Is Using Facebook in the US?

This year, 169.5 million people in the US—or more than half of the population—will use Facebook, a 0.9% increase from 2017, according to eMarketer estimates.

How Snapchat Users Shop

Social media is hardly synonymous with shopping, but that hasn't stopped social platforms from positioning themselves as pseudo-retailers.

CMOs Are Becoming More Tech Focused

According to a new study, CMOs will likely pay more attention to technology strategies and making their interactions more human in the next year.

Holiday Shopping Could Be More Social This Year

Based on consumer surveys, the holiday season is shaping up to be more mobile-driven and social media-influenced than in years past. According to PwC, the 2018 holiday shopping period is on track to be one of the strongest since 2005.

For Hispanic Consumers, a Different Digital Divide

Some marketers still hold an outdated picture of the US Hispanic population as languishing on the wrong side of a gaping “digital divide.” But there are areas where Hispanic consumers continue to lag in the digital space.

Exclusivity, Omnichannel Strategy Key to Alibaba's Luxury Ambitions

Lili Chen, general manager of Alibaba's luxury ecommerce platform Luxury Pavilion, spoke about how digital can help amplify the luxury shopping experience.

Teens and Their Smartphones: Too Much of a Not-Always-Good Thing?

As smartphone ownership becomes the norm among teens, the device dominates their overall digital usage. And even teens themselves wonder whether they use it too much.

How Advertisers Can Capitalize on Esports Fandom and Reach Teens

Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.

Business Execs Believe More Countries Will Adopt GDPR-Like Laws

Earlier this week, Apple CEO Tim Cook praised the EU’s General Data Protection Regulation and advocated for stricter privacy laws in the US. Whenever the head of the world’s first $1 trillion company applauds regulation, people take notice. But Cook isn’t the only one in the business world who believes more data laws are coming our way.

Who Is Using Twitter in the US?

This year, 55.2 million people in the US will use Twitter. That's 16.8% of the population and a 0.9% increase from 2017, according to eMarketer estimates.

Gen Zers Comb Through Product Reviews Before Buying

Now that Generation Z has some purchasing power of its own, many of these young internet users are turning to the opinions of strangers to decide what they should buy—just like their older counterparts.

US Shoppers Are Still Driven By Saving a Buck

A new National Retail Federation study examines what it is calling "value shoppers," the 89% of US consumers who frequent discount retailers. With a figure that high, this behavior transcends gender, region, income and age.

'Tis the Season for Quality Groceries

More than half of respondents (54%) plan to shop for premium groceries this holiday season, according to a recent survey from Accenture.

How Luxury Marketers Use Digital Channels to Reach China’s Affluent

Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.

Consumers to Brands: 'You Disappoint Me'

Do brands live up to their promises to consumers? Much of the time, the answer is no, and a recent study suggests that the ramifications of that can be very bad news for brands that fall short of expectations.