Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.
73% of US Gen Zers say they make online purchases from creators, compared with 66% of millennials and 59% of adult consumers overall, according to June 2024 data by LTK.
Facebook tries to reverse its Gen Z problem: Instagram and Marketplace could form the core of an attempt to strike a chord with Gen Z users.
Gen Z is the critical force in digital buyer growth. Nearly 90% of the 14.7 million new digital buyers in the US between 2024 and 2028 will come from Gen Z. The pace of Gen Z digital buyer growth will be fastest between 2024 and 2026, before tapering off significantly, making the near-term period a critical era for brands and retailers to capture Gen Z loyalty.
YouTube expands content safety for teens, parental controls: The platform is taking extra steps to protect minors in Europe as its rivals face major penalties.
The Chinese luxury market is in a slump: Tiffany’s giving up about half the space in its flagship store in Shanghai is the latest sign of the industry’s challenges.
“A Minecraft Movie” flexes video games’ box office potential: The film arrives after a string of highly successful, family-focused adaptations of games.
The decision highlights the challenges of protecting minors from harmful content while ensuring moderation doesn’t infringe on free speech.
TikTok’s group messaging feature aims to capture more of Gen Z’s attention from Instagram and Snap. But TikTok will need to find a way to attract users from those platforms.
Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.
Mass affluent consumers are a large demographic for banks to capture and monetize.
Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.
A strong digital presence drove Nordstrom Rack's Q2 growth, while Crocs hopes to revitalize its HEYDUDE brand by focusing on a younger, female audience. Holliseter is leveraging back-to-school promotions and targeted marketing initiatives to reintroduce the brand to younger consumers.
Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.
YouTube, Netflix, and Amazon are Gen Alpha’s coolest brands, per an August 2024 report by Beano Brain that surveyed more than 55,000 kids under 14. To foster relationships with the generation that not only has growing spending power of its own, but also influences parent purchases, marketers will have to understand its evolving digital habits.
Lowe’s is the latest retailer to walk back DEI pledges: While companies fear the specter of a Bud Light-level consumer boycott, they risk alienating the majority of consumers who expect brands to stand up for social issues.
CMOs are torn on DEI initiatives. Consumers aren’t: A Morning Consult survey found that consumers want stronger internal DEI practices from brands.
Sephora targets Gen X shoppers with latest product launch: The beauty retailer is sharpening its appeal to beauty consumers over the age of 40, who spend more on prestige products than any other demographic.
They are YouTube, TikTok, Instagram, and Snapchat. There are also more Gen X social network users than linear TV viewers, and YouTube is closing in.