Demographics


In China, Millennials Are Driving Digital Travel Sales

Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

The Love-Hate Relationship Between Teens and Their Smartphones

It seems like teenagers would appreciate taking a break from their smartphones, if only they knew how.

The Shared Anxieties of Millennials and Seniors: Tech Companies

Data from the Pew Research Center indicates some similarities in attitudes across age groups when it comes to technology companies.

At Snap, Programmatic Is Working Even Amid Stalled User Growth

Snap Inc.'s share price stumbled Wednesday after the company disclosed user growth that failed to meet Wall Street expectations. But that reaction obscures gains for Snapchat's programmatic advertising platforms.

Parents Are More Likely to Seek Out a Deal

With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.

There's More to Targeting Hispanic Consumers than English vs. Spanish

Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.

Mothers Find Alternatives for Back-to-School Shopping

Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.

We're looking back at some key headlines of the week, including new poll data showing a wide political gap between millennial men and women, a new video feature on Tinder, and more. "Behind the Numbers" is sponsored by Mower.

Influencers and Exclusivity—Not Advertising—Spark Ultra-Luxury Purchases

Arnold du Toit, founder and CEO of Drive Daddy, discusses how the company got its high-end golf trolley noticed by affluent consumers.

Treat Yourself: Why Luxury Brands Need to Pay Attention to the Sporadic Shopper

Ben Whattam, managing and founding partner of Keko London, explains why luxury brands have to break the mold of traditional marketing.

We let the eMarketer interns take over the studio for a day so they could explain their digital behaviors to the world. Are these younger folks using Facebook the way they used to? What do they use each of the social media platforms for? What do they think about digital advertising? How do their spending habits vary?

Customer Experience Execs Adapting to Millennial Expectations

Millennials have been the focus of advertisers, retailers and media for over a decade. Marketers are recognizing this massive shift, but not all are capable of meeting the expectations of younger consumers.

The Ultimate Parental Threat? Taking Kids' Phones Away

Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.

Don't Count Out Older Grocery Shoppers

Older consumers often get short shrift in studies about online shopping behavior because they aren't digital natives like coveted Gen Z and millennials. But it makes sense that older consumers who may not drive or who may have trouble carrying groceries would take advantage of online grocery delivery if they could.

Why Marketers Are Skeptical About Vendors Fulfilling Promises

In an IBM and CMO Council survey of senior marketing, supply chain and ecommerce execs worldwide, 48% of respondents said their investments in data are paying partial returns, but they doubt their vendors will deliver on all of their pledges.

Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

In Europe, Affluent Millennials Are Changing How Luxury Brands Approach Marketing

The emergence of millennials with significant disposable income is a key demographic trend across Western Europe, and it is already having a dramatic effect.

The Luxury Hotel Industry's Slow but Steady Start in Digital

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.

Luxury Consumers Want to Be Part of a Community

Diana Verde Nieto, co-founder and CEO of Positive Luxury, discusses how the affluent demographic—and luxury itself—has changed.

Grocery Apps Grow in Importance

Even though groceries are still mostly bought in-store, many consumers use digital tools before, during and after a visit to a supermarket. These multiple touchpoints provide opportunities for grocers to engage with shoppers.