Beauty brands have long ignored Gen X consumers: But that’s starting to change as emerging beauty brands U Beauty, Jones Road, and Beautystat address “advanced skin” concerns.
Meta faces a global wave of regulatory scrutiny: The European Commission is investigating its platforms’ addictive qualities, likely spelling trouble for the giant.
As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.
Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.
Roblox reports a 22% increase in Q1 2024 revenue, reaching $801 million: Sustained user growth and APAC expansion drive performance despite a $272 million loss.
To capture Gen Alpha’s attention, marketers can tap into their love of tablets and YouTube.
51% of US teens and parents think teens spend the right amount of time on smartphones, while 64% think they spend the right amount of time on social media, according to October 2023 data from Pew Research Center.
Paramount Plus sees potential as a family streaming service: The service is launching new kids profiles alongside Nickelodeon content to try and reduce churn.
Recent data suggests that baby boomers, often stereotyped as technologically challenged, are instead simply selective in the digital media they consume.
Hispanic consumers in US are digital-forward: The group’s healthy use of social media and rising buying power offer opportunities for brands.
Google tells employees to work faster to earn their keep: The generative AI marketplace shakeup and increasing regulation are causing stress at the company. Layoffs aren’t helping.
TikTok’s latest launch is overshadowed by a possible US ban: Its Notes app is meant to compete with Instagram, but the chance of a ban is growing.
A guide to everything seen (and overheard) at POSSIBLE to help you determine if it's worth putting in your 2025 budget.
Can Instagram keep up with AI sextortion? New security features for teens are designed to curb the spread of sexual content, but the platform is playing from behind.
Meta will launch Quest VR subscription service for schools with Roblox: Its virtual-learning product could pay off long term but adds to expenses with dubious short-term ROI.
To achieve their financial goals, Gen Zers choosing this educational path need nuanced banking products and marketing tactics.
Brands critiqued for token Hispanic marketing despite $2.8 trillion potential: HMC campaign urges real respect and understanding of Latino culture.