Metaverse events roll out welcome mat for LGBT+ community: Brands seize on opportunities to celebrate Pride Month in the virtual world.
PepsiCo’s Bubly comes out to honor LGBTQ+ community: The brand’s Pride Month campaign includes financial support for safe venues.
Usage timers reveal teens are spending hours on TikTok: The platform added features to limit time spent as criticisms of social media reignite.
Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.
A bipartisan data crackdown is coming: A new bill restricts use of personal data, but leaves exceptions for anonymized data.
The baby formula shortage is hurting low-income families hardest: Increased imports and relaxed WIC requirements are short-term fixes, but more competition is needed to prevent future crises.
Insider Intelligence spoke with Gefen Skolnick, founder and CEO at Couplet Coffee, about what it means to create a brand catering to the interests of the Gen Z consumer.
Podcasts attract diverse audiences, but room for improvement is seen: Racial breakdown of podcast listeners nearly mirrors that of the US as a whole.
TikTok use is being driven by younger adults: Almost half of the app's US users will be between 18 and 34 this year, a figure that decreases as the user segment gets younger and older. For instance, just 1.8% of TikTok's users will be 65 and older in 2022.
Netflix layoffs are a warning sign for Big Tech: Losing trillions of dollars in value, Big Tech is pausing investments and new hires, which could slow momentum for tech startups.
Retailers are making good on their diversity pledges: Macy’s, Nordstrom, and Ulta Beauty are some of the retailers hoping to win loyalty from previously underserved audiences.
Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.
Asian consumers remain an opportunity for brands: A new Nielsen study suggests on-screen representation is on the rise but remains lacking.
In a world of ubiquitous robocalls, brands need to differentiate themselves if they want consumers to pick up. One option could be logos. Some 69% of US adults ages 18 to 24 say they would answer a call if their phone displayed a recognizable brand logo. This figure decreases with age, and just 46% of US adults ages 55 to 62 say they'd pick up if they recognized a brand logo.
The baby formula shortage is a full-blown crisis: Pandemic-era stockpiling hurt manufacturers’ ability to gauge demand, and families are now paying the price.
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk. Another 19% view the risk as moderate, while 26% think the threat is minimal. No executive surveyed believes AI is entirely without risk.
Advertisers and platforms identify Hispanic media as a growth opportunity: TelevisaUnivision, NBCUniversal, and Canela are among the players looking to strengthen their relationships with this demographic group.
Across generations, retirement is the No. 1 investing goal in the US. That said, Gen Z is far more likely to focus on getting rich or learning to invest than older age groups. While 81% of baby boomer investors have their eye on retirement—no surprise as they approach that milestone—just 35% of Gen Z investors consider it their main priority.
Heavily-edited beauty and fashion ads strike a negative chord with consumers: Online responses and consumer spending habits show that edited photos hurt brands.
Spotify’s Roblox collab will help make inroads with young users: The music streaming service moved into the metaverse to reach Gen Z and Gen Alpha users.