Key stat: The younger the consumer, the more likely they are to accept cookies if asked. More than half (57.6%) of US Gen Z consumers say they “often” or “always” accept cookie notifications, compared with 53.4% of millennials, 46.8% of gen X, and 36.0% of boomers, per a July 2024 EMARKETER survey.
Now is the time for brands to build relationships with Gen Alpha: The generation is worth over $28 billion in direct spending, with billions more indirectly.
Retailers with ties to China, like Temu and TikTok Shop, have gained popularity in the US. Now, a wave of Japanese-based retailers and retail concepts has come to the US, signaling a potential shift for the retail landscape.
Adults worldwide access smartphones at a higher rate (98%) than children do (90%), per December 2023 data from Razorfish and GWI.
Gen Zers and millennials have normalized gaming into adulthood, but smartphones have opened the door for older generations.
Urban Outfitters and Pacsun are tapping into Pinterest and in-person experiences to get students and families shopping, while Meijer, Walmart, and Target are focused on value. Those are just a few brands that made our Unofficial Most Interesting Retailers List, Back-to-School Edition, for July 2024.
LinkedIn saw a 51% increase in premium sign-ups, boosting Microsoft’s latest quarter: Video uploads rose 34%, making it the fastest-growing format on the platform.
An evolved form of omnichannel retail, adaptive retail tailors shopping experiences to meet the specific wants and needs of each customer by offering convenience, personalization, and a seamless shopping experience no matter how they choose to shop.
Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, Ogee Beauty and AS Beauty.
This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.
The biggest Prime Day on record gave loyal consumers even more of a reason to love Amazon. Millennials shopped more conservatively during the sale this year, yet continued spending at other retailers. Meanwhile, retail competitors rode the wave of heightened buying intent. Here are five key stats on Prime Day that you didn’t know.
What Kamala Harris’ brat summer says about political advertising: Her campaign joined TikTok last week, seeking to capitalize on memes and entice young voters.
Meta, Snap, and YouTube have a moderation problem: All three platforms are taking steps to rein in sextortion and pornographic advertisements.
Are millennials pulling away from Amazon? While they were the one demographic group whose Prime Day spending dropped year over year, they continued to spend on other retailers’ sites.
TikTok and Meta waver under EU, UK regulations: A stricter regulatory landscape has piled fines and investigations onto the platforms.
ViX subscriptions offset TelevisaUnivision’s linear drop off: The Spanish-language media company expects its streaming service to post a profit this year.
Darden acquires Tex-Mex chain Chuy’s to stay current with Gen Z: The restaurant chain is diversifying its portfolio to keep pace with younger consumers’ palates as casual dining sales fall.
Disney has a youth problem: YouTube is increasingly the destination for children's content, which doesn't bode well for the House of Mouse.
Online marketplace sales are steadily outpacing overall ecommerce: Our latest research looks at the consumer behaviors and platforms driving the trend.