Online marketplace sales are steadily outpacing overall ecommerce: Our latest research looks at the consumer behaviors and platforms driving the trend.
FTC imposes first ban on minors using a social media app: Anonymous messaging service NGL was forced to bar users under 18. Could major apps like Instagram be next?
Just because consumers are concerned with cost doesn’t mean they aren’t spending. Today’s path to purchase is less linear, influenced by deal-seeking, social media, and payment options. Here are five key stats on how consumer buying behavior is shifting.
Influencer marketing is often associated with Gen Z and millennials, and for good reason. Nearly half of both generations are more likely to trust an ad featuring an influencer they trust, according to June 2024 data from Captiv8. But 79.8% of US Gen Xers and 53.9% of US baby boomers will use social media this year, per our May 2024 forecast. To ensure marketers seize the untapped potential for reaching these generations, we’ve compiled a generation-by-generation breakdown on how and where to reach them.
Secondhand shopping is still in vogue: Gen Zers and millennials are driving the trend as shoppers search for savings.
TikTok restricts advertising to minors as regulation piles up: Advertisers and social platforms are increasingly acquiescing to a global tide of regulations against targeting minors.
Paramount considers BET sale for $1.7 billion: Talks include CEO Scott Mills and CC Capital as potential buyers, impacting stock positively.
Black consumers find advertisements more helpful than the general population. But Black consumers also feel advertisers aren’t always genuine when incorporating cultural diversity into their campaigns.
While many adults are still leery about AI, for young people it’s simply part of their everyday lives. The tech is instinctive to the younger generations, but they need education and guidance. Plus, kids might be more tuned in to AI’s risks than their older counterparts, and nicer when using it. Here’s what you need to know about the generation growing up powered by AI.
For marketers, ‘OK, boomer’ isn’t such a bad phrase after all. Baby boomers (ages 60 to 78) make up 20% of the US population yet control $76 trillion—52% of the country’s net wealth, per the Federal Reserve as reported by The Economist. Despite marketers fixating on Gen Z, boomers wield substantial spending power and have distinct behaviors worth noting.
On today's podcast episode, we discuss what its like to grow up with artificial intelligence, where Gen Z are spending most of their media time, and how best to target these young folks with ads. "In Other News," we talk about the LGBTQ+ consumer and how represented US Hispanic consumers are in ad budgets. Tune in to the discussion with our analyst Paola Flores-Marquez.
TV accounts for 54.8% of US Black consumers’ weekly time spent with media.
The number of LGBTQ+ consumers in the US is growing, and they seek authentic inclusivity from brands trying to reach them.
New languages like Punjabi and Afar expand Google Translate’s reach, despite ongoing AI reliability concerns.
Gen Alpha is “very savvy when it comes to brands,” said Dani Mariano, president of Razorfish. But the young generation has different attitudes toward technology and learning than their older counterparts. They’re open to learning from brands, especially when creators are involved. And they’re eager to interact with others, both on and offline. Here are five key stats from Razorfish’s recent report on Gen Alpha.
We look at the social media trends that hold Gen Zers’ limited attention spans.
Young consumers want faster, easier access to funds than traditional lending options currently offer.
New York law ushers in a new age of social media regulation: The SAFE Act bans the use of addictive, algorithmic feeds for minors.
87.9% of US Gen Zers are social network users, according to our forecast.
Gen Z’s media consumption, digital behavior, and attitude toward ads is a reflection of their upbringing in the app age. That’s why advertising to Gen Zers requires a unique approach—one that prioritizes privacy, encompasses multiple channels and screens, and leverages new formats. Here are five key stats advertisers should know about targeting Gen Z.