Amazon is adding Venmo as a payment method to reach younger shoppers: The partnership marks progress in PayPal’s efforts to monetize the mobile app and may pave the way for similar deals.
On today's episode, we discuss the major contributors toward digital advertising's growth this year, what the ceiling is for mobile ad spending's share of the total ad market, and whether TV ad dollars are actually on a downward trajectory. We then talk about Gen Z's ad preferences and the prospects for Apple Podcasts' in-app subscriptions. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.
Here’s what the data suggests regarding a return to in-person events: many business travelers are cautiously weighing travel opportunities versus the often mixed bag that is virtual events.
Snap, TikTok, and YouTube can’t escape the clamor for children’s safety online: Facebook may be taking most of the heat, but these giants faced tough questions of their own at a congressional hearing on Tuesday.
New internal reports detail the severity of Facebook’s youth signup and engagement drop-off, which could spell an existential crisis for the company if unaddressed.
Baby boomers are the only generation in the US that watches cable TV in significant numbers.
Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
Snapchat’s new mental health initiative shows the image problem facing Big Tech: The platform and its competitors are racing to preempt regulator criticisms of their impact on teens in the midst of a battle for new users.
Gen Z spends more on clothing and cares more about political issues: A recent survey highlighted Gen Z spending habits that are behind the growth of social commerce and secondhand clothing and showed an increased rate of environmental consciousness.
A child-centric PFM app could help NatWest influence a younger generation’s financial lives—and its unique value-add could reduce defection to proliferating switching incentives.
How much time do kids spend with screens?
Facebook’s whistleblower reveals herself, keeps controversy in the spotlight: Frances Haugen’s disclosures continue to damage the company’s reputation—and potentially its financial prospects.
Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?
When it comes to CX, consumers and marketers don’t see eye to eye: A new study found a widening gap between what customers expect and what brands are delivering.
Instagram Kids is on pause in the wake of critical reporting from The Wall Street Journal: The move suggests that Facebook hasn’t put in the necessary effort to prove that such an app is useful or important.
Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.
Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity
A financial planning platform for students will offer valuable tools to 17- to 24-year-olds and may win their long-term loyalty and retention.