Demographics

Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.

Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.

UK regulators scrutinize Snapchat’s My AI over child privacy concerns. Non-compliance could mean major fines.

Spotify gives UK premium subscribers 15 monthly hours of audiobooks: Expanded access helps justify recent pricing increases.

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.

Spanish ads outperforming English: Brands experience growth, underlining the effectiveness of targeting Hispanic viewers.

Kroger courts Hispanic consumers with new private label, store concept: The grocer hopes its emphasis on authenticity and meeting local needs will win it goodwill from the fast-growing demographic.

On today’s podcast episode, we discuss how banks are adjusting their ad spending in a world with high rates, economic turmoil, and a shift to digital advertising. • In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions. • In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending. • In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.

US Gen Z adults’ top two daily media activities are streaming video (46%) and streaming music (43%), per a May 2023 Morning Consult survey.

The store is no longer the only place where consumers can discover and shop for consumer packaged goods (CPG) products. Younger generations are finding products via search and social media, while Amazon Prime Day offers shoppers the opportunity to stock up on essentials for less.

“AI” was the phrase of the moment at Meta Connect: The tech company is launching a number of AI features like chatbots and image generators to entice young users.

Just over 80% of US Gen Zers ages 15 to 26 use YouTube monthly, and almost the same percentage use Instagram or TikTok, per our July 2023 survey. More than half still visit Facebook. And though BeReal was the trendy app last year, only 15.1% of Gen Z respondents use it.

Meta’s AI chatbots catch flak before even launching: The company is expected to announce the feature to attract young users, but early signs aren’t great.

Spotify uses AI to bring English podcasts abroad: OpenAI will translate popular shows in a bid to help Spotify make inroads with foreign listeners.

YouTube is the most widely used free video service among US internet users of all generations, according to Kagan. Its highest saturation is among Gen Zers (82%) and millennials (78%).

Meta to unveil Gen AI Personas this week: It’s part of a strategy to appeal to younger demographics and gain ground in the AI race. There are pitfalls ahead.

TikTok, Instagram, and Snapchat are where Gen Zers spend most of their daily time. Across the US population ages 18 to 24, time spent on TikTok will average 58 minutes per day in 2023, compared with 38 minutes for Instagram and 30 minutes for Snapchat.

On today's podcast episode, we discuss what to make of Google turning 25 years old, how US shoppers feel about stores, why tiered rewards are all the rage, how Hispanic people think their values are reflected by advertisers and Americans, taxi drivers turning into robots, some mind-bending facts about US geography, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.

Brands embrace Hispanic Heritage Month's business potential: Cultivating trust and aligning with cultural trends yield economic and reputational benefits.

TikTok to add Google Search integration: It’s part of the social media platform’s broader push for integrations pointing to possible “everything app” ambitions. Google could benefit, too.