New York targets algorithms in social media regulation: The SAFE Act would ban automated feeds for minors without parental consent.
Retailers turn to virtual experiences to boost engagement, awareness: Walmart, Ikea, and Skechers are among the many trying to increase their appeal to younger shoppers while driving sales.
Consumers worldwide want more from their mobile banking apps. Here are three charts that examine what consumers are looking for and how meeting demand benefits banks.
In today’s episode, host Bill Fisher is joined by analysts Paul Briggs, Paola Florez-Marquez, and Minda Smiley to discuss the role that social media platforms are being asked to play in protecting children online. Is regulation, and subsequent heavy fines, about to force them to get more serious about this?
Gen Z is Pinterest’s largest and fastest-growing demographic, according to the platform. To cater to its younger consumers, Pinterest is focusing on inclusivity, search, and AI-powered curation. Here are five key stats from a recent Pinterest report on Gen Z and what they mean for brands trying to reach Gen Z consumers across digital channels.
Social media faces growing EU scrutiny over addictive design: Denmark’s prime minister penned an open letter calling for stringent updates to the Digital Services Act.
Major brands launch bilingual campaigns: Corona and Hyundai are connecting with the growing Hispanic market through authentic cultural touchpoints.
Introducing ads into video games won’t be easy: A survey found that 43% of Gen Z consumers find them disruptive, but there are opportunities elsewhere.
Pride Month debacles have brands anxious: Bud Light and Target’s high-profile controversies are causing some brands to stay quiet during Pride Month.
Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.
Dupe culture goes mainstream: Target and e.l.f. Beauty are among the companies benefiting from Gen Zers’ affinity for cheaper versions of premium products.
Tubi’s free model attracts millions: The FAST provider now nearly matches Disney+ in US viewership.
Beauty brands have long ignored Gen X consumers: But that’s starting to change as emerging beauty brands U Beauty, Jones Road, and Beautystat address “advanced skin” concerns.
Meta faces a global wave of regulatory scrutiny: The European Commission is investigating its platforms’ addictive qualities, likely spelling trouble for the giant.
As Gen Zers enter adulthood and increase their spending power, brands new and old are fighting for a larger share of their dollars. Here are three battles being waged for Gen Z consumers and how wellness, social media, and low prices are giving newcomer brands an edge.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.
Employees globally use personal AI at work, boosting productivity and creativity, but fear for job security while navigating a lack of employer guidelines on AI use.
Roblox reports a 22% increase in Q1 2024 revenue, reaching $801 million: Sustained user growth and APAC expansion drive performance despite a $272 million loss.