Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.
Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.
Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.
Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.
Cree Lawson, CEO of Arrivalist, discusses the most difficult part of measuring arrivals to travel destinations.
Most use digital channels during at least part of their travel path to purchase, whether for researching, planning or booking a trip.
Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.
Bethany Evans, marketing communications manager at Southwest Airlines, talks about mid-roll ads on Facebook.
Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales.
Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing.
With few well-known tourist attractions, Finland may seem like an unlikely travel destination. But tourism from China—and thus retail spending—is soaring. Finnair's Henrik Balk and Finavia's Elena Stenholm explain why.
In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.
Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.
While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.
In the latest episode of eMarketer's "Behind the Numbers" podcast, forecasting analyst Jasmine Enberg gives an overview of the top digital travel platforms, and the sharing economy services many use for travel.
New research reinforces the strong grip loyalty programs have on business travelers. But travel trails other verticals in the overall popularity of such schemes.
Travelers in India are increasingly using the internet to book travel services, with airline and railway ticketing a big draw.
Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending.
In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior.