Travel


Vacations Post-Pandemic Will Likely Be Local and Economical

Consumers may not be able to travel at the moment, but that doesn’t mean they’re not thinking about what their next vacation looks like.

Nearly 8 in 10 Consumers Say They’ll Continue to Cut Spending After the Pandemic

Once the pandemic ends, consumers are likely going to continue doing things that they've become accustomed to doing while sheltering in place.

Is China’s Retail Industry on the Upswing?

In a signal that it has flattened the curve, China reported zero new domestically transmitted cases of COVID-19 in the mainland last month, though that may slightly change as there have been cases brought back by overseas returnees. (Additionally, there is some speculation around the accuracy of these reports.) Editors Note: Since this article's original publication, one county in China has gone into total lockdown again amid fear of a second wave of COVID-19 cases.

Coronavirus in the UK: Hospitality Industry in Crisis Despite Digital Options

The coronavirus pandemic is touching all aspects of daily life in the UK and around the world. From an industry perspective, those most affected thus far rely on movement of people, particularly travel and hospitality. Some have been able to adapt to this new reality, sustained largely by digital, but the hospitality sector is grappling with an environment where human contact of any kind is becoming increasingly limited, even when mediated by digital.

Lyft Will Take User Share from Uber Through 2023

In a marketplace crowded with competition, ride-hailing pioneer Uber still dominates the US transportation-sharing economy. But as the first mover's growth slows, its main competitor Lyft will increasingly claim market share.

Smart Speakers Today, Ambient Computing Tomorrow

eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars.

The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more.

eMarketer vice president of forecasting Monica Peart shares our worldwide digital travel sales estimates and the impact of online travel agents.

eMarketer Live Analyst Series: Digital Ad Spending By Industry

eMarketer analysts discuss our digital ad spend by industry forecasts, exploring verticals such as automotive, CPG, financial services, healthcare and pharmaceutical, travel and retail.

eMarketer director of forecasting Shelleen Shum shares our latest ad spend numbers for travel, including estimates into 2020. Watch now.

Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. Made possible by Salesforce.

Consumers in China May Resume Some Travel as Lockdown Measures Ease

As normal life slowly resumes China, consumers are eager to travel again, albeit with reservations. Polls show that some consumers may start trekking as early as this month, but will mainly stay within the country’s borders.

COVID-19 Has Ground Tourism to a Halt. Now What?

eMarketer principal analyst Nicole Perrin discusses how the coronavirus will impact tourism. How will it change airlines, accommodation and travel-related ad spending? She then discusses what will happen to movie theaters and ride-hailing services as the pandemic takes hold.

Coronavirus's Impact on Consumers and Businesses in China

As the coronavirus continues to spread, China's status as the epicenter of major supply chains is causing significant changes to businesses and consumer behavior. This is not only putting a strain on multiple industries within the country, but multinationals operating out of and doing business in China are feeling the effects as well.

The Weekly Listen: CCPA Arrives, Spotify Political Ads and Facebook Deepfakes

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about CCPA's arrival, TikTok's recent security and misinformation issues, Spotify's position on political ads, Facebook's deepfake ban, Delta Air Lines's "binge button" and more.

eMarketer forecasting analyst Eric Haggstrom shares our recent forecast adjustments for digital travel sales in Japan and South Korea, including the reasons behind the faster-than-expected growth.

Facebook Continues to Be Hotel Marketers’ Most Effective Targeting Tool

For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

We expect a shift in US digital ad spending next year, as economic factors weigh on certain industries. In 2020, financial services will displace the auto sector, while travel will surpass consumer packaged goods (CPG).

eMarketer senior forecasting analyst Oscar Orozco tees up our ad spend numbers for the travel and CPG verticals and shares reasons behind the shifting outlook. Made possible by Teads. Watch now.