50% of US adults are likely to cut back on spending at fast food restaurants if tariffs lead to higher prices, according to a February 2025 CivicScience survey.
Rivals set their sights on Southwest Airlines customers: Frontier is temporarily offering perks that consumers associate with Southwest, including a free checked bag and no-fee flight changes.
We look at how issuers can adjust their strategies to match millennial and Gen Z travel behaviors.
By blocking bad bookings and prepping personalized travel planning tools, Airbnb is turning its data into both a policy enforcer and a future revenue engine.
Domestic travel demand weakened considerably in Q1: Government spending cuts, safety fears, and macroeconomic concerns dragged down both leisure and corporate travel.
News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.
Travel holds up amid headwinds: Consumers continue to prioritize trips, aiding hotel performance and expansion.
By now, all the largest airlines and hotels have mature credit card portfolios. Delta Air Lines, for example, had upward of 7.5 million cardholders in 2023, per View from the Wing. But even airlines with smaller US footprints have gotten in on the action. Low-cost carrier Breeze, founded in 2021, launched a co-brand in partnership with Barclays in March 2024.
China manufacturing activity contracts ahead of Lunar New Year: While the blip may stem from holiday closures, it’s a worrying sign as the threat of tariffs looms large.
Airlines expect robust travel demand in 2025: United and Alaska echoed Delta’s bullish forecast following record Q4 performances.
Delta expects 2025 to be its best year yet: The airline is confident travel demand will soar as wealthy consumers and business travelers increase spending.
On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
American Airlines earned almost $1 billion in loyalty reward revenues in Q3 2024, which made up over 7.2% of its total operating revenue, according to public filings.
Airlines prepare for soaring demand in 2025: A record 5.2 billion people are expected to fly next year as global tourism activity surpasses prepandemic levels.
Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.
This deal is a setback for Barclay’s push into the US market and a major win for Citi.
Delta expects demand from high-income consumers to boost revenues in 2025 and beyond: More than half of its ticket sales will come from premium seats by 2027 as travelers splurge on comfort.
On today’s podcast episode, we discuss how AI is shaping internet search, what social commerce will look like in two years’, how hotels are planning for shifting travelers expectations, a new approach to combating retail theft, the origins of London, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Principal Analyst Bill Fisher, and Senior Analyst Carina Perkins.
Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast.
US travel industry digital ad spend will grow by 8.9% this year and 7.9% next year, per our forecast, representing a slow down after years of double-digit growth.