In a marketplace crowded with competition, ride-hailing pioneer Uber still dominates the US transportation-sharing economy. But as the first mover's growth slows, its main competitor Lyft will increasingly claim market share.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about CCPA's arrival, TikTok's recent security and misinformation issues, Spotify's position on political ads, Facebook's deepfake ban, Delta Air Lines's "binge button" and more.
eMarketer junior forecasting analyst Nazmul Islam and principal analyst Victoria Petrock discuss how Americans are using smart speakers today and how that will morph into ambient computing in the future. They also talk about the rise of spam calls, how Americans travel for the holidays and the cloud gaming wars.
For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to research from travel industry ad platform Sojern.
eMarketer vice president of forecasting Monica Peart shares our worldwide digital travel sales estimates and the impact of online travel agents.
Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.