Travel


Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels.

Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, discusses what drove the company’s 10% ecommerce sales growth in Canada in 2016.

eMarketer’s scan of the key developments of the day, plus data to make sense of it all. Today’s topics: Mario Run appears to disappoint investors; Amazon India gets into pedicures; the Vine app grows new shoots; and more.

Over half of all mobile travel site and app visitors in Germany ages 13 and older visited such sites and apps at least one to three times per month, according to a recent study. Nearly one-third visited a travel site or app once per week. But many would rather complete their purchase journey with an offline transaction.

UK consumers rely heavily on digital platforms when planning a holiday or trip, even when making the final purchase. Desktop PCs and laptops are by far the most trusted devices, with mobile playing only a minor role.

Amy Sherman, senior director of digital marketing at Marriott-owned Moxy Hotels, tells eMarketer that though Instagram excels as an advertising platform, it still trails Facebook when it comes to campaign performance measurement.

easyJet uses artificial intelligence (AI) technology to help stock and reduce food waste in its planes. Alberto Rey Villaverde, the airline's head of data science, told eMarketer how it works.

A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of many consumers’ wish lists.

Dirk Eschenbacher, founding partner of Zanadu, a China-based lifestyle online travel agency and online lifestyle media company, talks about the virtual reality (VR) market in China.

US internet users are equally divided in their intentions to unplug from the web while on vacation. Yet, according to research, most people have connected to the internet while taking a break, regardless of gender or age.

Brexit's long-term effects are still to be seen, but its weakening of the pound is helping push up retail spending by foreign visitors to the UK.

Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.

Airbnb is laying down the law in Amsterdam and London by limiting the number of days hosts can rent out their properties to guests. The move is part of an ongoing attempt by Airbnb to work with regulators across multiple cities—a change of tactic for the short-term home rental company.

Across all types of UK travel accommodation sites, more women visited than their male counterparts, and older users were more likely to stop by the sites than younger ones.

From October 1 to October 7—known in China as Golden Week—nearly 600 million people in China traveled either domestically or internationally for the holiday, up significantly from the approximately 530 million in 2015. And many of their trips were booked via mobile.

Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.

Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US.

While traveling abroad, travelers from China use their UnionPay bank card more often than any other method, including cash and credit cards like Visa, according to May 2016 research. Newer payment methods have lower uptake.

eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period.

Andy Kauffman, vice president of digital at global hotel chain Marriott International, talks about his company's approach to digital transformation for the hotel's people, processes and technology.