Travel


UK consumers rely heavily on digital platforms when planning a holiday or trip, even when making the final purchase. Desktop PCs and laptops are by far the most trusted devices, with mobile playing only a minor role.

From October 1 to October 7—known in China as Golden Week—nearly 600 million people in China traveled either domestically or internationally for the holiday, up significantly from the approximately 530 million in 2015. And many of their trips were booked via mobile.

easyJet uses artificial intelligence (AI) technology to help stock and reduce food waste in its planes. Alberto Rey Villaverde, the airline's head of data science, told eMarketer how it works.

A growing appetite for international travel among consumers in China is fueling renewed interest among marketers in understanding how and where they spend their travel dollars. According to research, experiences, as well as purchasing local goods and souvenirs, is at the top of many consumers’ wish lists.

Dirk Eschenbacher, founding partner of Zanadu, a China-based lifestyle online travel agency and online lifestyle media company, talks about the virtual reality (VR) market in China.

US internet users are equally divided in their intentions to unplug from the web while on vacation. Yet, according to research, most people have connected to the internet while taking a break, regardless of gender or age.

Ahmed Elemam, senior digital marketing and analytics strategist at WestJet, discusses why the airline is keeping some technology on premise.

Ruwie Rahardjo, general manager of travel metasearch engine Wego Indonesia, talks about how young people in Indonesia are more apt to book travel through digital channels.

While “internet of things” has just recently become a business catchphrase, the IT-driven travel industry has been working for years to incorporate internet-enabled components—including smartphones and tablets, wearables, sensors, communication networks, data hubs and analytics programs—into its business.

Rob Cushen, managing director of EMEA for mobile app development studio Intellectsoft, speaks on the importance of having a layered app experience and how streamlining multiple technologies leads to an engaging user experience.

Amy Sherman, senior director of digital marketing at Marriott-owned Moxy Hotels, tells eMarketer that though Instagram excels as an advertising platform, it still trails Facebook when it comes to campaign performance measurement.

Artificial intelligence (AI) is helping bring discovery back to the travel research process. Phil Koserowski, vice president of interactive marketing at The Leading Hotels of the World (LHW), told eMarketer's Maria Minsker how.

Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US.

While traveling abroad, travelers from China use their UnionPay bank card more often than any other method, including cash and credit cards like Visa, according to May 2016 research. Newer payment methods have lower uptake.

eMarketer estimates worldwide digital travel sales—which include leisure and unmanaged business travel sales booked via any device—will rise 13.8% in 2016 to nearly $565 billion. Double-digit growth in emerging markets, particularly those in Asia-Pacific and Latin America, will help fuel gains throughout the forecast period.

Andy Kauffman, vice president of digital at global hotel chain Marriott International, talks about his company's approach to digital transformation for the hotel's people, processes and technology.

Apoorva Gandhi, vice president of multicultural affairs at Marriott International, discusses a recent campaign in which the company put a spotlight on its lesbian, gay, bisexual or transgender (LGBT) customers to help convey the commitment to "make everyone feel comfortable being who they are."

Americans may not mind booking accommodations and airfare on small screens, but search engines are where many leisure travelers in North America turn to when beginning to research a trip, according to Q1 2016 research.

Jon Moore, chief product officer of Trainline, an online seller of train tickets for UK train services, discusses how its mobile app has streamlined the travel process for its consumers.