Airlines expect record traveler numbers and revenues in 2024: That dovetails with our digital travel sales forecast, which expects 6.0% growth next year.
On today's podcast episode, we discuss whether X (formerly Twitter) can recover from its latest debacle, if folks will start buying cars on Amazon, whether ad-free social networks are inevitable, companies potentially ruining "buy one, get one free" deals, United Airlines weighing using passenger data to target ads on planes, how people feel about tipping in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Ross Benes and Bill Fisher.
Travel industry recovery is complete: Sales, bookers, and ad spending will reach or exceed pre-pandemic levels by end of 2023.
Travel and retail will give a lift to France’s digital ad spending: Both industries will see expenditures rise higher than the country’s overall advertising outlays.
Carnival embraces 'granfluencer' wave: Cruise line teams up with Retirement House and Gronk for a multi-generational TikTok hit.
The travel industry will spend nearly $6.8 billion on digital advertising this year, but it will only account for 2.6% of total US digital ad spending. Among the 10 industries we track, travel is by far the smallest, but it’s set to lead the pack in growth for the third year in a row.
Digital ad spend by the US travel industry will grow by 14.3% this year for a total of $6.79 billion, according to our forecast.
Despite Middle East uncertainties, travel ad spending surges: Hotels and cruises lead, while airlines cut back amid challenges.
Uber launches tourism offering in Turkey as part of travel push: The company is looking to capitalize on the huge numbers of users who already use the app when traveling.
On today's podcast episode, we discuss why the internet might be getting worse, what a new device designed for generative AI (genAI) might look like, whether we're sure about self-checkout, why a new online safety bill matters, what consumers expect from brands on social issues, where the ultra-rich spend their holidays, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Bill Fisher and Carina Perkins.
Lower-fare airlines see turbulence ahead: But others, such as Delta and United, expect demand for revenge travel to remain strong.
China’s worsening property crisis weighs on economic recovery: Consumption figures for the country’s Golden Week holiday were lower than expected as consumers remain cautious in the face of slowing growth.
On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.
Delta walks back its frequent flyer program changes: The airline endured swift backlash after it made it harder for customers to earn elite status and access airport lounges.
Installing 20,000 EV chargers across 2,000 North American hotels can capitalize on soaring demand for EV charging in the post-pandemic travel boom.
Digital ad spending benefits from post-pandemic travel interest: Despite a rosy outlook, risk remains.
Travel industry's digital ad spending doubles from 2020: Despite a broader slowdown, the sector is set to spend $6.79 billion in 2023, driven by pent-up demand and new advertising strategies.
The electric air taxi market—forecast to be worth $57B by 2035—sees startups like Joby Aviation advancing despite regulatory hurdles and safety concerns for the new mode of travel.
Google and American Airlines collaborate using AI to cut contrail production. Positive results and wider adoption could diminish the environmental effects of flying.
High prices aren’t deterring US consumers’ international travel plans: Domestic demand is softening as travelers prioritize overseas destinations.