Travel


eMarketer director of forecasting Shelleen Shum shares our latest ad spend numbers for travel, including estimates into 2020. Watch now.

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

How to Succeed with Snapchat Advertising: Iterate, Iterate, Iterate

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.

In the latest episode of "Behind the Numbers," we delve into how technology and the sharing economy are affecting popular tourist destinations, and what measures are being taken by local tourism organizations to promote sustainable travel.

In China, Millennials Are Driving Digital Travel Sales

Nowhere is the shift from offline to online booking more pronounced than in China. Digital travel sales in the region will total $133.90 billion in 2018, a 20.5% increase over 2017.

eMarketer Lowers Airbnb Forecast

While Airbnb has benefited from a surge in overall digital travel bookings, its growth is being hampered by increasing competition and guests’ concerns over safety and security. As a result, in its latest forecast on shared lodging users, eMarketer has lowered its projections for Airbnb usage.

eMarketer senior forecasting analyst Oscar Orozco tees up our ad spend numbers for the travel and CPG verticals and shares reasons behind the shifting outlook. Made possible by Teads. Watch now.

WestJet's Chatbot Is an Ongoing Project—Not a One-Time Execution

Alfredo Tan, chief digital and innovation officer at WestJet, explains how the Canadian airline created its new chatbot Juliet and early signals of success.

Consumers from China Want Familiar Digital Services, Even When Abroad

With few well-known tourist attractions, Finland may seem like an unlikely travel destination. But tourism from China—and thus retail spending—is soaring. Finnair's Henrik Balk and Finavia's Elena Stenholm explain why.

More than 60% of UK Media Ad Spending Is Digital

Much of the growth in UK ad spend in digital channels through 2019 is expected to come from mobile.

The Luxury Hotel Industry's Slow but Steady Start in Digital

Brian Gore, director of brand and marketing at The Set Hotels, talks about delivering a better brand experience using digital.