Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.
To stand out in a crowded commerce market, Lyft Media is thinking about partnerships and measurement differently. While its current partnerships help Lyft Media navigate “traditional ecosystem of measurement,” the network is also thinking about what the next phase of measurement will be, said Shane Dwyer, head of sales at Lyft Media and Lyft Business.
The travel industry’s total media ad spending declined by almost 60% in 2020, but as of this year, it will have fully regained the lost ground.
Leisure travel demand remains strong to close out 2024: American Airlines and Southwest expect bookings to pick up in the final months of the year.
With no shortage of spending options, advertisers weighing whether to invest in TMNs will be considering what travel companies can do better or at a better value than comparable channels. First-party data, captive audiences, and a diverse array of ad inventory are some components of the travel media value proposition.
What United’s OOH campaign reveals about the channel: Digital billboards give OOH a leg up over other traditional media.
Airbnb hosts can now hire each other: The official network of seasoned co-hosts, alongside a spate of customer-facing app updates, could help Airbnb recover after its last-quarter earnings miss.
While the deal could bring in new revenue, integrating Expedia risks overcomplicating Uber’s app and driving users to competitors.
Holiday travel demand is strong, United and Delta say—except for during the presidential election: Uncertainty is pushing some consumers to defer discretionary spending.
Chinese consumer spending dipped below pre-pandemic levels during Golden Week holiday: While there were some positive signs—including higher daily spending—sentiment remains subdued, which could bode ill for Singles Day.
Social media becomes engine for big buys: Platforms’ role in expensive transactions like travel and cars is rising.
On today's podcast episode, we discuss whether Facebook actually has a young person problem, what will be the most popular kinds of interactive ads, if Amazon’s ‘Just Walk Out’ cashierless technology has found a new home, can a ‘Spotify for news’ like service work, where Americans are moving too in the country, and more. Tune into the discussion with analysts Evelyn Mitchell-Wolf and Max Willens, and vice president of Briefings Stephanie Taglianetti.
In response to the CrowdStrike breach, Microsoft limits access to its Windows kernel, but vendors worry the new rules may stifle competition.
Gen Z (55%) and millennials (62%) have made more travel purchases on their smartphones, compared with their older Gen X (44%) and baby boomer (28%) counterparts, according to March 2024 data by Hopper.
On today's podcast episode, we discuss the travel stats that sum up how the year has gone, if a full recovery is even on the cards, and what’s next for budget airlines. Tune in to the discussion with host Marcus Johnson, forecasting writer Ethan Cramer-Flood, and forecasting analyst Zach Goldner.
Biden administration puts airlines’ loyalty programs under the microscope: The probe, which examines how carriers devalue points that consumers have earned, could send ripple effects across other industries.
Tailored emails drive engagement: Industry KPI data shows that journey-, behavior-, and attribute-based personalization vastly outperform generic emails.
While travel media networks aren’t new—Marriott has had one for years—the burgeoning commerce media landscape is ripe for travel and hospitality brands to secure their share of ad dollars.
A major service failure hasn’t hurt CrowdStrike’s earnings yet, but looming legal claims from Delta could test its resilience and customer loyalty.
US travel demand weakens as lower-income consumers pull back: Airbnb, Disney, and Hilton are among the companies expecting headwinds as uncertainty keeps more people rooted in place.