Bethany Evans, marketing communications manager at Southwest Airlines, talks about mid-roll ads on Facebook.
Digital travel sales’ rise in Western Europe will decelerate to a relatively slow 5.7% in 2017, according to eMarketer’s latest look at the region’s travel-related ecommerce activity. But there will be a few standout markets.
Online travel booking has become increasingly common in the UK, and booking directly with lodging sites is growing in popularity. However, attitudes toward home-sharing service Airbnb remain tepid, although use of the service is climbing.
As the summer travel season officially gets under way, a growing number of Americans will use their smartphones and tablets to book a trip, according to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the US will reach $189.62 billion, 40.0% of which will come from mobile devices.
Dirk Eschenbacher, founding partner and chief creative officer of China-based luxury travel service Zanadu, talks about the rise of China's outbound tourists, and why traditional media channels remain important in connecting with the cohort.
Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
In the ultracompetitive hotel business, executives invest more in digital marketing and social to boost awareness amid threats from Airbnb, Priceline and Expedia.
German consumers spent a bit more both online and off, lifting overall travel expenditures by 2.8%, according to recent data from Verband Internet Reisevertrieb.
Chat-based messaging apps are gaining favor with travelers, who find that they offer a number of potential benefits when staying at hotels.
Brexit's long-term effects are still to be seen, but its weakening of the pound is helping push up retail spending by foreign visitors to the UK.
Digital travel sales in India will total $22.52 billion in 2017, up 33.0% over the previous year, according to eMarketer’s latest forecast on worldwide digital travel sales.
Travelers from China keep heading overseas in record numbers, and they’re bringing their wallets with them—although there’s been a dramatic shift in where they focus their spending.
In one of its first acts, the UK’s newly formed Conservative government has introduced legislation to update travel industry regulations to address digital’s impact on consumer buying behavior.
Airbnb is drawing more traffic to its site than metasearch services like Booking.com, as well as hotel brands like Marriott. The home-sharing service has found a willing user base among millennials, who are willing to trade the staid security of a hotel stay for something more exciting.
China-based payment services like Alipay and WeChat Pay have been forging partnerships with foreign payments processors to cater to the needs of the country’s growing ranks of overseas tourists.
Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
Dreams are easily confused with reality in the luxury-tinged world of the travel industry, a segment where consumers often make purchases while imagining five-star hotels and palm tree-lined beaches. The problem for travel companies, however, is that meeting or exceeding these high consumer expectations can be exceedingly difficult.
UK consumers will cut back on eating and drinking out before sacrificing on leisure travel, according to recent research that examined attitudes about discretionary spending.
Michael Bower, Marriott’s director of global ecommerce and digital services for Canada, discusses what drove the company’s 10% ecommerce sales growth in Canada in 2016.
Seton Vermaak, head of strategy at digital agency SapientRazorfish, Hong Kong, talks about how travel and hospitality brands are re-creating the idea of loyalty.