PayPal Ads offers unique ad targeting via transaction data: Access to PayPal’s 400 million users aims to transform digital advertising for small and medium-sized businesses.
Its latest tools promise faster, more efficient support while keeping human agents available for higher-level problem-solving.
21.5% marketers are confident last-click attribution is a reasonably accurate reflection of a platforms’ long-term impacts on business, according to a survey by EMARKETER in partnership with Snap.
Walmart’s adaptive retail strategy is heavy on genAI, AR: The retailer is relying on the technologies to deliver personalized experiences, engage Gen Z, and improve customer service.
US consumers overwhelmed by marketing content: 40% unsubscribe weekly, driven by frequent messaging and privacy concerns, raising questions about responsible data practices.
On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.
Targeted political ads mobilize key voters for the 2024 election: Both the Harris and Trump campaigns are pouring millions into micro-targeted ads aimed at swing state Latino and Asian voters to boost turnout.
“[Last-click attribution is] the devil marketers know,” said EMARKETER’s vice president of content Paul Verna. “It falls well short of representing what’s really going on.” Because it doesn’t paint a full picture, it doesn’t accurately reflect marketing’s impact on conversions.
If ChatGPT Plus prices rise, users could turn to cheaper AI options in an increasingly crowded market.
Looma secures $10 million to expand its in-store media platform: Funding reflects broader industry shift toward in-store retail media as brands seek dynamic in-store engagement.
On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.
X releases first post-Musk transparency report: Platform seeks to reassure advertisers with increased content moderation and government compliance.
IAB introduces in-store retail media standards: New guidelines aim to unify ad formats, metrics, and improve measurement transparency.
The FTC says ad industry self-regulation has failed: A lengthy report criticizes how advertisers collect and spread user data without proper consent.
With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.
An upcoming feature in Search will help identify AI-generated images, a critical step as election-related disinformation grows.
Salesforce’s AI agents are tackling real business decisions, marking a major shift toward secure, automated workflows across industries.
Google adds first-party data protections for advertisers: New products will help ensure user privacy isn’t infringed upon.
The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.