FTC wants to know how companies use AI to adjust prices: “Surveillance pricing” targets prices to individual consumers, which is a bad look for retailers.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
Google faces probe by Italian watchdog: Investigation examines clarity of consent requests, reflecting EU's commitment to transparent data practices.
The identity landscape is vast and growing more complex. Google confirmed it will phase out third-party cookies but continues to delay deprecation. A wave of privacy regulations in the US challenges advertisers operating across state lines. Plus, an increasingly digital world has made it difficult to track users across TV, social media, and the open web.
Three in four spend more money as a loyalty member: Straightforward, easy-to-understand loyalty programs drive customer acquisition and keep shoppers coming back.
Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.
Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.
Anthropic and Menlo Ventures challenge OpenAI with a $100 million fund for AI startups focusing on AI trust, safety, healthcare, and cybersecurity.
Industry KPIs highlight advertising’s rising cost per acquisition: Some sectors with elevated CPAs enjoy strong conversion rates, but others are saddled with high costs and low return.
LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.
Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can’t do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.
Here are three areas retailers should consider integrating generative AI into their strategies.
The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
The regulatory environment influences Google's corporate strategies: Canceling the HubSpot acquisition shows the significant impact of heightened scrutiny on tech giants.
Snap opens up its walled garden in a first for social media: The company partnered with VideoAmp and could accelerate an industrywide pivot away from closed ecosystems.
Microsoft could pay 4% of global revenues for a GDPR violation: Ad subsidiary Xandr was subject to a scathing complaint that called out its privacy and accuracy standards.
Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
Digital competitors, new products, and evolving customer needs have forced banks to leverage AI to market their products more efficiently.
Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.
Behavioral advertising could be on the federal chopping block: A draft of the American Privacy Rights Act drew criticism from ad groups for proposing harsh restrictions.