By enabling nuanced, real-time audio translations, DeepL helps companies localize content, enhance CX, and reach untapped regions with tailored strategies.
Lackluster improvements in OpenAI’s Orion signal that limited training data and expensive computing could slow future breakthroughs.
As cookies decline in relevance and companies build out their first-party data approaches, organizations need clear data collection, maintenance, sharing, and targeting strategies. “Disparate data is going to lead into a fragmented view of customers, and that will make a broken experience,” said Moitree Rahman, senior director of first-party strategy at Eli Lilly & Company, speaking at our EMARKETER Summit.
Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.
The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.
Google defends against DOJ claims of ad monopoly: The giant emphasizes publisher choice and competitive ad exchanges amid trial scrutiny.
The startup is building momentum to challenge Google but faces IP hurdles in the fierce AI search landscape.
Its GPU dominance and Big Tech partnerships keep Nvidia surging ahead, leaving rivals scrambling in an AI-driven market.
Heavy spending on AI infrastructure by Meta, Google, Amazon, Microsoft, and Apple underscores their faith in AI’s growth, but the pressure to deliver consistent ROI mounts.
Only 10% of marketing executives worldwide have fully integrated generative AI (genAI) into their regular marketing processes, according to a July 2024 survey from SAS conducted by Coleman Parkes Research.
Microsoft reveals a strong Q1, driven by AI-powered products, but saw a 6% share dip as investors worry about Azure growth and OpenAI-related costs.
Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.
Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.
By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.
AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.
In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.
The company’s denial of full damage raises alarms over internal data threats and ongoing legal pressures.
Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.
There’s an early mover advantage in generative AI (genAI) for advertising and media strategy. GenAI is reshaping advertising and media planning landscapes. The challenge is to overcome implementation hurdles.