Marketing Technology

Effectively communicating with consumers has never been more challenging for marketers and advertisers. Kerri Sallusti, vice president of strategy at Data Axle, shares key insights from their recent study, and tips on how to more effectively engage target audiences.

As cookie alternatives proliferate, the Interactive Advertising Bureau (IAB) is stepping in to provide order: The newly launched id-sources.json framework is meant to clarify which new IDs are being used by ad networks and publishers.

With a fresh approach to insurance sales and a modern tech stack, Toggle, a Farmers Insurance Company, is focused on simplifying the purchase journey. Watch Industry Voices: Spotlight on Financial Services with Toggle’s Josh LaRoche, research and marketing director, to hear how empowering policyholders has helped its parent company innovate.

CivicScience launches Rulo, an ad targeting platform: Dependent on survey data, the solution taps into advertisers’ anxieties about targeting in a world with no third-party cookies.

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

DC Comics is the latest to adopt NFTs, but their actual popularity remains questionable: The virtual collectibles are cropping up across industries, but adopters often face fan backlash due to the technology’s environmental impact.

When it comes to CX, consumers and marketers don’t see eye to eye: A new study found a widening gap between what customers expect and what brands are delivering.

Retail media ascendant: Third-party data deprecation and the rise of connected TV give retail media advertising an edge over other digital performance channels.

House proposal would give the FTC oversight on privacy issues: The FTC’s battle with Big Tech may soon extend to data and privacy breaches if the proposal is approved.

We spoke with Jürgen Galler, co-founder and CEO at data management platform 1plusX, about how the use of AI by publishers can help them traverse these challenges.

TransUnion acquires Neustar for $3.1 billion: The credit-scoring giant looks to expand into digital marketing via the identity resolution company.

Top-down government intervention in China’s tech sector is not new, but the current blitz of new policy announcements is keeping even the most seasoned marketers on their heels.

The retail industry is struggling with personalization: A Talkdesk study revealed less than 1 in 3 retailers are using AI tools, but 55% plan to increase investment in this area.

In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.

On today's episode, we discuss the likelihood of an attention recession, if Peloton's troubles are temporary, what shoppers think of SMS marketing, Amazon's podcast moves, TikTok for small businesses, the best work-from-home perks a company can offer, how the weather can make you friendlier, and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

Could Amazon be in trouble? With many key executives departing, new CEO Andy Jassy could face major hurdles in attracting top talent and maintaining the company’s overall growth.

China catches up in data privacy: Its new laws give consumers similar levels of data protection in the private sector as the EU's GDPR, which could help streamline data usage guidelines worldwide.

Salesforce announces Slack integrations: These are Salesforce’s first major moves with its flagship products since completing its $28 billion acquisition of the messaging platform.

Neustar unveils tool to help brands minimize risk of third-party data loss: Given the delayed deprecation of third-party cookies, it remains to be seen whether marketers will hop on the opportunity or drag their feet.