European etailer Zalando’s Q2 earnings surge: The business broke a streak of flat quarters thanks to faster delivery times, a more relevant product assortment, and a focus on quality.
Massive losses across tech giants highlight market jitters over AI’s slow payoff and future profitability.
Google’s latest hiring-licensing deal with Character.AI follows a pattern set by Microsoft and Amazon, blending innovation with strategic regulatory avoidance.
Prime Video’s ad model positions Amazon against Netflix: Targeted ads and competitive pricing drive substantial revenue growth in the streaming market.
Travel startup Mindtrip uses ChatGPT to create bespoke itineraries in seconds: The platform is betting on the rise of digital-first travel discovery—and hospitality brands should take note.
With 300 million users, CapCut’s intuitive features challenge Adobe and Canva, but potential US bans could disrupt its dominance.
Google put a lid on its cookie deprecation plans on Monday, proposing that rather than deprecate third-party cookies, it would prompt Chrome users to “make an informed choice” on how they share their data with advertisers, according to a blog post from Anthony Chavez, vice president of Google’s Privacy Sandbox.
Google’s Q2 profit climbed 29% to $23.6 billion, driven by search and AI cloud services as anticipation for AI products grows.
FTC wants to know how companies use AI to adjust prices: “Surveillance pricing” targets prices to individual consumers, which is a bad look for retailers.
Third-party cookies on Chrome could be here to stay: Google said it may ask users to opt-in to cookie tracking in a major strategic shift.
Google faces probe by Italian watchdog: Investigation examines clarity of consent requests, reflecting EU's commitment to transparent data practices.
The identity landscape is vast and growing more complex. Google confirmed it will phase out third-party cookies but continues to delay deprecation. A wave of privacy regulations in the US challenges advertisers operating across state lines. Plus, an increasingly digital world has made it difficult to track users across TV, social media, and the open web.
Three in four spend more money as a loyalty member: Straightforward, easy-to-understand loyalty programs drive customer acquisition and keep shoppers coming back.
Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.
Nearly 4 in 10 (38%) CMOs globally say content creation and optimization is the area with the most application and integration for generative AI, according to May 2024 data from the CMO Council and Zeta Global.
Anthropic and Menlo Ventures challenge OpenAI with a $100 million fund for AI startups focusing on AI trust, safety, healthcare, and cybersecurity.
Industry KPIs highlight advertising’s rising cost per acquisition: Some sectors with elevated CPAs enjoy strong conversion rates, but others are saddled with high costs and low return.
LinkedIn AI campaign tool is ready for market: The social platform will roll out Accelerate to all advertisers in the fall, capitalizing on AI ad demand.
Retail media networks (RMNs) have a lot of data and a healthy amount of inventory. But selling on-site inventory to advertisers can be complicated. Connecting retail media data with off-site ads on places like social networks and connected TV (CTV) is even more complicated. RMNs can’t do everything related to selling and serving ads on their own, especially if they want to capitalize on off-site placements.
Here are three areas retailers should consider integrating generative AI into their strategies.