Marketing Technology

Attentive's Cyber Week triumph: Sales of $1.8 billion driven by AI-SMS synergy and personalized messaging.

Stable Video Diffusion creates brief, quality videos from still images, promising industry-wide applications. Concerns over ethics and training data sources intensify.

On today's podcast episode, we discuss what's most to blame for X (formerly Twitter) losing half its value in the past year, what the platform has turned into, and the biggest challenges facing it heading into 2024. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

On today's podcast episode, we discuss the good, the bad, and what's missing from President Biden's new AI safety executive order. "In Other News," we talk about the potential of Microsoft's AI Copilot and Elon Musk's new AI chatbot called Grok. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

On today’s podcast episode, we discuss the future of the bank branch. • In our “Headlines” segment, we chat about why banks are closing so many branches and how consumers want more digital experiences. • In “Story by Numbers,” we explain what Curinos defines as branch share and why it used to account for more primary new accounts than it does today. We also discuss the value of closing a branch in order to save operating expenses in a low-rate versus high-rate environment. • In “Pretend CEO,” we look at regional banks and their deposit portfolios in a high-rate environment. Listen to the discussion with host Rob Rubin and Curinos director Andrew Hovet.

Microsoft’s strategy targets 1 billion users, extending Windows 10 for generative AI use. The move unlocks a vast global user base for AI.

Data on troops sold cheaply to marketers: Potential for illicit use of personal vulnerabilities by advertisers

On today's podcast episode, we discuss the ongoing antitrust trial between Google and the Department of Justice, why Google should be looking over its shoulder at Amazon, and what to make of YouTube's most recent performance. "In Other News," we talk about why Google Maps is becoming more like Search and the most important thing going on in affiliate marketing. Tune in to the discussion with our analyst Max Willens.

An executive order creates much-needed AI rules: The sweeping order addresses privacy and labor concerns but leaves out fraught topics like copyright.

HubSpot plans to buy Clearbit to enrich its CRM with enhanced AI. The merger could start a consolidation trend for data-hungry marketing and sales solutions providers.

On today's special podcast episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We keep a running score and will crown a winning team at the end of the year. Today, we cover how Amazon's second Prime Day got on, how Americans feel about AI rules, and all the ways Netflix is trying to make money. Tune in to the discussion with this month's contestants: our analysts Sky Canaves, Daniel Konstantinovic, and Yory Wurmser.

With AI companies making it a pain for artists to opt out of data scraping, a new subset of solutions protects artists. It’s the latest industry pushback on AI’s hunger for data sets.

On today’s podcast episode, we bring you the major themes that we witnessed directly from the Money20/20 conference in Las Vegas, Nevada. Recorded from the conference floor, we discuss the data and tech required to offer customers payments choices, expectations in embedded finance, and consumers’ privacy and trust. Tune in to the discussion with host Rob Rubin, our principal analyst Tiffani Montez, and Sean Welsh, senior vice president and managing director of financial institutions at Affinity Solutions.

On today's podcast episode, we discuss what social networks can't stop getting wrong, whether Amazon can make its app fun, if enough people care about voice assistants, whether Uber's "Return a Package" feature will take off, how AI may change entrepreneurship, which music format has made the most money for the music industry in the past 50 years, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

Over a third (35%) of CMOs worldwide are using generative AI to create a great brand experience, per Dentsu Creative.

The video advertising world is only getting more fractured: The VAB and ANA ceased talks to fund cross-media measurement after the VAB cited bias toward tech platforms.

On today's podcast episode, we discuss how Netflix's ad business is coming along; the streaming giant's first live sports broadcast; and its new retail, dining, and live experience destinations. Tune in to the discussion with our analyst Daniel Konstantinovic.

Meta’s Reality Labs reported a $3.74 billion operating loss and dwindling VR engagement, complicating the company’s AI pivot while competition and regulatory scrutiny intensify.

On today's podcast episode, we discuss some personalization tips and tricks that emerged from research, examples of personalization done well, and how AI is accelerating it. "In Other News," we talk about why an email exhibition at a design museum made headlines and a plan to charge X (formerly Twitter) users to post content. Tune in to the discussion with our director of Briefings Jeremy Goldman and Malinda Sandman, senior director of global acquisition marketing at Intuit Mailchimp.

On today's podcast episode, we discuss what AI rules the government should focus on first, what to make of AI "nutrition labels," and what concerns us most about the dark side of AI. "In Other News," we talk about a Minecraft milestone and what AI chatbots can tell about you from a conversation. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.