The digital advertising industry has begun sharing feedback on Google’s Privacy Sandbox as individual stakeholders conclude their tests. While many believe the current Privacy Sandbox needs tweaks before it can function as an alternative to cookies, that’s not surprising, according to Andrew Pascoe, vice president, data science engineering at NextRoll.
The regulatory environment influences Google's corporate strategies: Canceling the HubSpot acquisition shows the significant impact of heightened scrutiny on tech giants.
Snap opens up its walled garden in a first for social media: The company partnered with VideoAmp and could accelerate an industrywide pivot away from closed ecosystems.
Microsoft could pay 4% of global revenues for a GDPR violation: Ad subsidiary Xandr was subject to a scathing complaint that called out its privacy and accuracy standards.
Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.
Digital competitors, new products, and evolving customer needs have forced banks to leverage AI to market their products more efficiently.
Retailers embrace the potential of non-endemic ads: Leveraging first-party data and expanding ad inventory to drive new revenue streams and enhance advertising strategies.
Behavioral advertising could be on the federal chopping block: A draft of the American Privacy Rights Act drew criticism from ad groups for proposing harsh restrictions.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.
Automation and AI are enhancing email marketing with improved personalization and efficiency.
Sharing its development and testing playbook could help close AI’s security gaps as businesses rush to adopt genAI.
Oracle shuts down ad business after revenue drops from $2 billion to $300 million in two years, driven by intensifying privacy laws and the industry’s shift to walled gardens.
Roku opens access to its first-party data: Inventory is now available on several demand-side platforms as the industry begins to migrate away from walled gardens.
GenAI features for premium subscriptions aim to enhance job searches and improve marketing. The updates could make LinkedIn more competitive, provided it can address AI’s bias issue.
Collective TV integrates CTV and retail media: Albertsons' new platform offers advanced ad solutions, driving digital video ad growth through shoppable content.
Retail media ROI tracking and measurement remains a problem: With NEON, Night Market thinks it has the solution.
Games offer publishers a valuable trove of first-party data: Media groups are rolling out daily games offerings that are often loaded with ad trackers.
Adobe reassures customers it won’t use their work to train AI after backlash over updated Creative Cloud terms of service. Unclear genAI features continue to frustrate customers.
LinkedIn feels the pressure of European regulation: The social media platform limited some of its controversial targeting abilities to avoid a costly investigation.