Personalization makes Spotify a sticky service: The music streaming service is leaning into its strengths with a brand campaign that will debut new in-app features.
A new feature that records all PC activities faces harsh criticism. Microsoft reversed course to make it an opt-in feature, but security experts say it’s still a potential problem.
Airlines have a lucrative advertising opportunity: United Airlines is capitalizing on its robust user location data to introduce ads in-flight and in its app.
Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.
The bank used an AI solution to build and test a national campaign with personas. But the marketing team conducted its own research, too.
The developer show comes amid pressure to deliver a cohesive AI strategy as Nvidia surpasses Apple’s market value. Balancing AI adoption with privacy will be a hurdle.
Slack Lists will integrate project management and messaging. Slack’s popularity can help address inefficiencies in project completion and improve productivity.
SAP seeks to buy WalkMe for $1.5 billion to enhance enterprise automation, reduce churn, and provide valuable user insights for CMOs.
61% of US adults value loyalty programs that are tailored to their shopping preferences, according to a March 2024 Bizrate Insights survey.
Businesses are enjoying the benefits of genAI in professional services, marketing, and sales but face risks like inaccuracy and data privacy. Stronger AI security is needed.
Meta revamps Facebook to compete with TikTok: AI-driven content and video focus attract 40 million daily young users, the highest in three years.
To be effective communicators, marketers must convey data in easy-to-digest ways. Whether they’re advocating for more resources, delivering a performance report, or influencing strategic decisions, marketers should integrate data at every step, presented in a cohesive way. Here are six steps to tell data stories effectively.
Amazon's publisher summit reveals new ad solutions: Measurement and compliance tools should help the retail giant maintain its competitive edge in advertising.
Ad execs say AI campaigns increase revenues: While executives are jazzed about AI’s potential, anxiety swims in the workforce and public.
Its AI Overviews feature aims to keep consumers engaged and integrate targeted ads seamlessly, enhancing both user experience and advertiser reach.
Advertisers and publishers need to prepare the end of cookies—and fast: A Teads survey found that less than a third of publishers have started adjusting to the change.
The (again delayed) deprecation of third-party cookies and Apple’s AppTrackingTransparency initiative have fueled an imperative for brands and retailers to home in on proprietary first-party and zero-party data.
With third-party cookies facing deprecation, advertisers will need to get creative to reach target customers. “To me, the absence of cookies doesn't mean absence of audience targeting,” said Vitaly Pecherskiy, co-founder and CEO of StackAdapt, on the Outlook and Strategies for 2024's Second Half EMARKETER summit. “You can have the world's best targeting, reach the right user at the right time [on the] right device, but if the ad is actually not good, it can probably do more bad than good,” he added.
LG Ads introduces new CTV ad formats: CMO Tony Marlow discusses ad relevance and innovative opportunities in an exclusive interview.
Maryland further complicates state-level privacy laws: Two measures protecting consumers’ data were opposed by the ad industry as a federal bill looms.