The biggest data privacy battles are fought at a state level: A California data privacy bill is getting steep opposition from the Association of National Advertisers.
Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.
The early success of Voiceflow’s plug-and-play AI assistant technologies are showing the advantage of applying AI in mission-critical business applications.
On today's episode, we discuss Gen Zers and healthcare: what the beginning of their journey looks like, social media as an entry point, and what they want from their experience. "In Other News," we talk about Amazon expanding its Amazon Clinic telehealth services to include video visits and how connected fitness is getting on post-pandemic. Tune in to the discussion with our analysts Rajiv Leventhal and Lisa Phillips.
Direct mail and email have more in common than you may think. Like its digital counterpart, direct mail can drive growth and be a cost-effective part of a multichannel marketing mix thanks to data-powered modernization, including audience curation, automation, and measurement.
Lyft diversifies revenue with in-app ads: User data to optimize targeting while mitigating privacy concerns.
ISpot bridges the buy-side measurement gap: The company has partnered with ad agency Camelot to help buyers navigate the fractured measurement space.
For Wix, consolidating its marketing stack not only improves internal alignment but also results in an improved customer experience. The website-building company operates with teams worldwide, and is currently scaling down from about seven different marketing automation platforms.
AI adoption triggers inner conflict for marketers: Despite 87% of marketers experimenting with AI tools, there’s worry about work quality, job prospects, and team dynamics. A strategic approach could help.
Disney’s future is built on AI: The company has a task force looking for ways to implement the tech across its vast entertainment empire.
LiveRamp broadens Pinterest collaboration: Global advertisers to benefit from enhanced data integration.
Kochava isn’t out of the legal woods: The embattled ad firm must now deal with a class-action, private lawsuit that could do more damage than the FTC.
“[Marketers] need to have the ability to connect disparate data sources, while also getting consumers’ permissions and knowing how they want to be reached,” Tim Finnigan, director of product marketing at Verisk Marketing Solutions, said on a recent “Behind the Numbers” episode. Here are three customer identification challenges and how marketers work to overcome them.
Generative AI was the shiny new thing this year (despite having been around for quite a while). Curious consumers wrote poems with ChatGPT, created masterpieces with Midjourney, and browsed Google’s and Microsoft’s AI-chatbot search functionalities. As the hype clears, which generative AI applications will be most relevant for business? And how can marketers put those applications to use?
On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.
Meta’s Q2 points to continued rebound: An 11% revenue increase shows that new products and advertising offerings are helping right the ship.
AI can reduce breach lifecycles and costs, so why aren’t more businesses using it?
Generative AI helps brands distill consumer insights to create personalized products while AR virtual try-on solutions give customers the ability to try before buying. Beauty brands like Ulta Beauty and Sephora are finding ways to draw consumers into their apps with exclusive content or services.
The end of third-party cookies is nigh: Despite advertisers’ hopes for another delay, Google is beginning its pivot to the Privacy Sandbox.
On today's episode, we discuss whether Threads can keep up its momentum, if TikTok Music can compete in the music streaming world, how engagement with the Women's World Cup will look, what to make of the Burger King rebrand, whether US consumers actually shop on social media platforms, who invented the first-ever hybrid car, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.