Marketing Technology

White House calls major tech firms to a summit: Last month’s widespread log4j vulnerability drew the attention of national security officials who are now looking to plug holes in major software systems.

TikTok aims to generate $12 billion in ad sales this year: Reaching that goal requires the social video platform to lure more large advertisers.

The new year brings new antitrust roadblocks for Big Tech: Meta is facing opposition from the FTC, and Google is feeling pressure from the EU.

Find out why global marketers have unique data and analytics challenges and how PepsiCo overcame its own operational challenges by unifying data across its channels and silos to drive measurable business results

China deems personalized recommendations discriminatory and harmful to user well-being: The new law could discourage users from spending time—and money—on retail and social media platforms.

NBCUniversal launches NBCUnified: The initiative seeks to capitalize as marketers look to enrich their first-party consumer data given the pending demise of third-party cookies.

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

Consumers didn’t get the federal privacy law they wanted in 2021: A year ago, we predicted Congress would pass a federal privacy law, but gridlock in Washington and other priorities got in the way.

The metaverse will be put to the test in 2022: Some firms may find their metaverse dreams held back by wearable technology, while others attempt to woo brands to their spaces.

Instagram quietly passes 2 billion users amid regulatory scrutiny: The embattled platform made no announcement to mark the milestone, which may only exacerbate concerns about its size.

On today's episode, we discuss why many companies are now scrambling to appoint a chief customer officer, what makes for a good one, and what might trip them up. We then talk about what it means to be authentically diverse and how recent (and potential) privacy moves have prompted companies to amass customer data. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Dave Frankland.

A new FTC complaint against Amazon alleges anticompetitive advertising and search practices: The company came under fire earlier this year for its biased search results, but the complaint comes as the issues stack higher and higher for the firm.

Marketers are taking data collection into their own hands: Recent privacy changes have led brands to use incentives like sweepstakes and discounts to gain consumer info instead of relying on Big Tech companies.

Insider Intelligence spoke with Jim Hilt, president of Shutterfly, which when combined with recent acquisitions Snapfish and Spoonflower, reaches more than 21 million customers.

Find out how a data lake can serve as the bedrock for empowering data-driven experiences with customers, as well as generating revenue and cost-reduction opportunities

Big Tech’s regulatory woes deepen in Europe as companies struggle to adapt to a privacy-centric ad landscape: A series of hefty fines and legislative amendments means firms like Google and Facebook will have to make room for competitors.