Marketing Technology

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

As consumer privacy concerns increase, so do asking prices for firms that enable first-party data-based targeting: That’s why TripleLift is acquiring 1plusX for $150 million.

One data center’s waste heat is another building’s warmth: Transforming data centers from energy hogs into sustainable fuel sources is well-timed for Europe’s push away from fossil fuels.

Meta puts control in advertisers’ hands as it seeks to rebuild trust: The social media giant is hiring a third-party firm to verify a new feature’s effectiveness.

What happened to the FTC’s beef with Amazon? The tech giant’s acquisition of MGM went through without a challenge as the FTC struggles with internal politics.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Spotify’s looking to become an out-of-home player: The streaming audio leader has purchased naming rights to a major soccer stadium to test ad-targeting capabilities.

First-party data is the future of advertising: At least that’s what Omnicom thinks, as it signs a historic deal to use NBCUniversal’s clean room solution.

Metaverse takes center stage at SXSW events: However, Meta’s vision for the concept finds few conference believers.

The Ukrainian diaspora talent represents an opportunity for Western brands: Companies are actively looking to hire displaced Ukrainians with high in-demand tech skills.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

TikTok is the latest platform at odds with regulators over data privacy: A class-action lawsuit alleges the platform misused underage users’ data.

Kroger turns to personalization to encourage consumer spending and loyalty: The grocer hopes customized rewards will keep value-conscious shoppers in the fold.

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

Satellite Vu commercializes high-resolution thermal imaging from space: Thermal satellite data will be pivotal for companies seeking new economic insights, potentially eclipsing other monitoring technologies because of its breadth.

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.

Investors eye opportunities with ecommerce sales rising: Commerce tech vendor fabric raised $140 million to help brands optimize the omnichannel experience, while Bloomreach raised $175 million to personalize customer journeys.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

Shutterfly has a younger consumer demographic in view: Online photo pioneer sees connecting with Gen Z shoppers as key to growth.