Technology


Restaurant owners are eager to implement new technologies, according to April 2016 research—even ones that don’t actually exist yet. At the top of the list are predictive ordering and automatic demand-based price adjustments.

The latest episode of “Behind The Numbers” focuses on smart cities. How is the combination of media and technology fueling municipal innovation, bringing new digital services to denizens and opening up new, cutting-edge advertising opportunities?

More than a quarter of technology executives agree that new innovative products and services are the No. 1 source of digital disruption. Other key areas that present a challenge include new forms of customer engagement and business models, according to research.

Technologies that track and support overall data, customer relationships and social media interactions brought about the best return in stakeholder engagement, according to media and entertainment CEOs.

Craig Dalton, co-founder and CEO of Dodocase, talks about how the maker of smartphone and tablet cases entered into the business of creating custom Google Cardboard viewers for brands and highlights some recent campaign examples.

Eric Oliver, director of digital marketing for outdoor apparel brand The North Face, talks about his company's approach to creating and distributing immersive virtual reality (VR) experiences using 360-degree videos.

Many diners have still not encountered in-restaurant tech, but that will likely change as more restaurants provide tech-enabled options. And many plan to this year, according to an October 2015 survey.

Nearly 60% of internet users in China consider themselves early technology adopters, more than said the same in any other country in Asia-Pacific. China’s digital population is also the most likely to plan their next tech purchase online, according to April research.

Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.

Migrating analog processes and data to digital technologies has become increasingly valuable for retailers and manufacturers that want to more closely monitor their supply chain. According to research, well over half of these firms expect to step up dollars for supply chain digitization.

Retailers are increasingly using in-store digital technologies to enhance the customer experience, and ultimately, drive purchases of products. According to December 2015 research, mobile and digital rewards programs are two of the most used in-store technologies.

David Anderman, chief business officer of virtual reality (VR) media company Jaunt, talks about the capabilities the firm provides to create immersive video experiences, how it works with brands and important measures for success with VR content.

Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, talks about the obstacles millennials face on the road to becoming homeowners.