Technology


Retailers are increasingly using in-store digital technologies to enhance the customer experience, and ultimately, drive purchases of products. According to December 2015 research, mobile and digital rewards programs are two of the most used in-store technologies.

Craig Dalton, co-founder and CEO of Dodocase, talks about how the maker of smartphone and tablet cases entered into the business of creating custom Google Cardboard viewers for brands and highlights some recent campaign examples.

Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, talks about the obstacles millennials face on the road to becoming homeowners.

David Anderman, chief business officer of virtual reality (VR) media company Jaunt, talks about the capabilities the firm provides to create immersive video experiences, how it works with brands and important measures for success with VR content.

Eric Oliver, director of digital marketing for outdoor apparel brand The North Face, talks about his company's approach to creating and distributing immersive virtual reality (VR) experiences using 360-degree videos.

Many diners have still not encountered in-restaurant tech, but that will likely change as more restaurants provide tech-enabled options. And many plan to this year, according to an October 2015 survey.