Technology


Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.

Emerging from a difficult year marked by widespread store closings and declining comparables, retailers gathered at the National Retail Federation's Big Show in New York focused on technology as a key to changing the trendline.

Are driverless cars close to market, or is a full-fledged launch still well off in the future? eMarketer's Ezra Palmer and Marcus Johnson consider the regulatory, technical and psychological hurdles that must be cleared before autonomous vehicles become commonplace. Part three of our series of conversations about apparently outlandish ideas that could become everyday realities.

Scott Webb, president of cloud technology provider Avionos, talks about a surprising path for the future of marketing clouds.

ShopCo Technologies COO Kimberly Cabot discusses how the company's universal shopping cart technology can help retailers fight cart abandonment.

Cloud computing may be common knowledge among digital media and marketing executives, but consumers aren’t quite sure about it.

The theme of the show was technology as retailers grappled with the challenge of meeting online competition.

Many marketing organizations have a love and hate relationship with digital startups. Many rely on technology created by startups to power marketing functions like social media and content development. At the same, many business leaders also worry about the long-term threat posed by these companies, which are typically the earliest adopters of new technology, to their business.

Most retailers in North America have a mobile website. But according to July research, deploying certain other mobile capabilities, like geolocation and customer identifying technologies, could be about three to five years down the road.

Digital technology has had an overwhelmingly positive impact on marketers’ business outcomes. But actually implementing the necessary internal changes needed to make transformative digital technologies work properly can be difficult. Many organizations report issues adapting their company culture and figuring out who should be in charge of such efforts.

A survey found that many plan to increase their spending on a range of emerging technologies, including artificial intelligence and location-based marketing.

In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology.

Are drone deliveries likely to be coming to your neighborhood soon? eMarketer's Ezra Palmer and Marcus Johnson discuss the future of drone delivery, and how technical and business factors, as well as consumer attitudes, are likely to affect mass drone deployment. Part two of our series of conversations about apparently outlandish ideas that could become everyday realities.

Executives worldwide list personalized marketing as a top technology-driven strategy when it comes to meeting customers’ needs, according to data from Forbes Insights and Gap International.

Less than half of marketing executives worldwide consider themselves “fairly prepared” to meet digitally disruptive competition, according to data from IMD and Cisco.

As technology transforms the business, retailers are waking up to the reality that the way they traditionally structured their organizations may no longer work.

"Blockchain" technology, pioneered by digital currency Bitcoin, is seeing growing interest across a variety of non-financial industries.

In-store technologies can enhance the shopping experience, and many retailers are seeing the benefits of them. A June 2016 survey found that technology can help retailers reach more consumers, as well as better inform in-store employees.

Nish Parekh, program director of IBM Watson client services, spoke to eMarketer about how the company's cognitive computing platform is strengthening marketers' decision-making capabilities.

Restaurant executives are continually turning to technology to improve overall efficiency, and according to June 2016 research, they are not only adopting customer-facing technologies such as loyalty programs and personalized offers, but also those in the back end, like predictive analytics and the internet of things (IoT).