Media & Entertainment

New insights emerge on AI’s power hunger: The technology is energy intensive, but it’s hard to pinpoint the extent. Efficiency efforts might fall short of making the sector sustainable.

Accenture times the market correctly with generative AI deals: It partners with Cohere and plans to purchase Udacity. It’s positioned to deliver AI solutions for hesitant companies.

On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

IATSE preps to strike, igniting another Hollywood labor battle: We look at how another walkout could affect the upcoming spring advertising season.

Amid streaming competition, ‘Dune: Part Two’ $178 million global opening underscores the enduring appeal of cinematic spectacles: It’s a win for theaters—for now.

US political ad spending will hit the 11-figure mark this year, and digital will make up a growing share of the pie.

Google spends over $1 billion to settle smaller lawsuits, freeing up bandwidth for coming government and regulatory action. Bigger trials are around the corner for Big Tech.

Meta ignores tech industry’s AI apocalypse warning: A group of companies and researchers say AI’s extinction threat is real. But will present-day risks be addressed?

Meta to end News Tab in US, Australia as it focuses on video content: The shift reflects changing digital media consumption patterns.

Who holds the power in the music industry? A clash between Universal Music Group and TikTok could redefine the sector leaders.

The large antitrust penalty on Apple for abusing App Store dominance in music streaming sends a strong message to Big Tech gatekeepers over unfair store practices.

Nvidia keeps defying gravity, and it’s making Wall Street very anxious: Its AI chips are selling like commodities. Global demand is high, but Big Tech might withdraw its support.

A flying car becomes a best-seller: Alef’s Model A has record preorders, with delivery set for next year. Meanwhile, its standard EV won’t be available until 2035, underscoring auto industry issues.

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.

Are chatbots the next digital billboards? Startup Adzedek is providing a pay-per-click ad system to AI providers. It’s a revenue lifeline that comes with PR baggage due to AI’s mouthiness.

Disney and Reliance merge Indian businesses, creating an $8.5 billion juggernaut: The joint venture is set to dominate India's entertainment with 40% market share.

Media giants from 17 European countries sue Google for €2.1 billion, claiming ad market manipulation and revenue loss. Intensifying litigation could topple Google’s long-standing practices.

Apple shareholders vote down AI ethics standards: They’re getting impatient with Apple over its generative AI hesitation. The tech giant is focusing on quality over quantity to uphold its reputation.

Honda fuses its personal mobility venture with VR: Its full-body device could provide novel immersive experiences at commercial venues, but the vision for VR is smaller, lighter devices.