Rivian secures federal support for a Georgia plant producing affordable EVs, promising jobs and innovation while facing tax policy shifts and industry headwinds.
A decision against SiriusXM’s cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.
NBCU will have to pay extra to keep the Macy’s parade: The retailer wants $60 million for a new Thanksgiving Day broadcast contract.
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NBC News now expands: The service is bringing 24/7 free streaming to Mexico, Brazil as digital news consumption soars across Latin America.
CTV ad innovation benefits OOH advertising: The prevalence of digital billboards and small screens is helping the OOH sector reverse traditional media’s declines.
Roku’s original content gives it an edge in CTV: A deal with Google highlights how content offerings allow Roku to reach viewers outside its hardware net.
Trump win could fuel conservative media growth: Fox News likely to thrive, while creators reshape the digital narrative with direct-to-audience engagement.
On today’s podcast episode, we discuss the takeaways from Netflix’s record-breaking boxing event, the chances of TikTok dodging a US ban under a Trump presidency, the future of “roadblock marketing”, Perplexity’s new feature that lets you buy things directly within its search engine, the true story that inspired the 1992 film “A League Of Their Own”, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Director of Reports Editing Rahul Chadha, Senior Analyst Evelyn Mitchell-Wolf, and Senior Director of Forecasting Oscar Orozco.
Media and publishing has the highest TikTok engagement across six categories, with 317 shares per post and an engagement rate of 4.7%, according to June 2024 data from Dash Hudson.
Mediaocean acquires Innovid: $500 million deal merges platforms to challenge google in connected TV and global ad tech.
Instacart is the latest retail brand attracted to the Super Bowl: Even at $7 million a pop, brands find the spots are worthwhile buys.
With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.
Canadian hockey is the next sports streaming rights prize: Amazon could partner with Rogers Communication to secure an NHL rights package next year.
There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.
There won’t be a Dish-DirecTV merger: Debtholders quashed the deal, which would have helped buy time to stave off linear’s decline.
As governments worldwide enforce bans and fines to shield minors, platforms scramble to adapt or risk losing billions.
With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube’s talent poaching and new platforms.
What will the reaction to Sponsored Snaps be? The new ad type’s first partner is “Wicked,” but users may not like the aggressive format.
YouTube’s growing prominence on connected TV (CTV) will drive this shift.