Russia, China, and Iran use deepfakes and social platforms to fuel doubts about election integrity and destabilize public trust.
As the EU enforces stricter privacy standards, social media giants face escalating fines and pressure to adopt more user-centric data practices.
TikTok’s influence on Gen Z engagement grows: Presidential candidates use the platform to shape the race and drive voter participation.
Roblox takes steps to address child safety: New parental control features come after critical reports that could stifle advertising efforts.
Fox boosts ad tech capabilities: New ad sales team focuses on data-driven solutions to optimize ROI for advertisers.
If it feels like podcasts have more ads, that’s because they do, according to data from our exclusive KPI partnerships. Podcast ad spend is increasing, and with it podcast ad load is on the rise. This year, US podcast ad spend will reach $2.28 billion, per our forecast. That’s a growth of 15.9% over 2023.
"Digital devices are by far the most common way Americans get news," our analyst Rahul Chadha said on a recent episode of the "Behind the Numbers" podcast. "Some 86% of Americans say that's how they at least sometimes get their news," he said, citing recent data from Pew Research Center. But the digital news consumption picture is getting more nuanced as digital devices connect users to news on publisher sites, social platforms, and even messaging apps.
Automotive sector dominates Interbrand rankings: Kia and Ferrari see strong gains, while Tesla’s brand value drops 9%.
The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.
2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.
Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.
AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers
Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.
Spotify launches its own ad exchange: The company will offer video inventory before eventually expanding to audio.
Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.
The Movie Gen partnership’s early feedback highlights both creative promise and fears of AI replacing human filmmakers.
Instagram integrates with Spotify: Users can now save songs from Reels directly to their Spotify library.
Bloomberg launches Weekend Edition: The news outlet aims for 1 million subscribers by 2025 for its newsletters and audio content.
Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.
The number of companies with more than $1 billion in annual US connected TV (CTV) ad sales jumped from two in 2020 to five this year. In a recent EMARKETER webinar "CTV Watch: How Streamers Compare in Time Spent and Ad Revenues,” our analyst Ross Bones explained the top trends in CTV viewership and ad spend.