Media & Entertainment

US streaming growth slows, signaling a market shift: Platforms must now focus on retention over rapid expansion to adapt.

On today’s podcast episode, we discuss the potential audiences for some of the world’s biggest sporting events; how brands and marketers can better monetize these audiences; and how TV and streaming rights might shake out in the near future. Join host Bill Fisher, our analyst Paul Briggs, forecasting writer Ethan Cramer-Flood, and vice president of content Paul Verna for the discussion.

Amazon debuts at Upfront Week, showcasing its ad-supported streaming services and more: It’s a strategic move to expand its digital advertising reach.

Tyler Perry freezes his $800 million studio expansion due to AI advancements: AI's efficiency versus employment comes into focus.

The company is issuing $5 outage credits for some affected customers but could end up paying more if regulators decide to issue fines.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

Rising political ad spending amplifies AI concerns: States and industry players respond to the mounting issue.

Media planners should be paying attention to both digital and linear TV, but attention is obviously moving toward the former. When preparing for upfronts, keep in mind that ads are almost everywhere now, which means an expanding menu of options.

In subscription revenues and viewers, YouTube TV has distanced itself from the digital pay TV pack. Digital pay TV is synonymous with a virtual multichannel video programming distributor (vMVPD). It refers to digitally delivered live TV services like YouTube TV and Sling TV.

Nvidia names AI a ‘whole new industry’, which it happens to control: Nvidia serves as the lynchpin for the global AI frenzy. Economic equity is at stake.

516 US original scripted TV series were released in 2023, down from 600 in 2022, according to February 2024 data from FX Networks.

The New York Times finds a use for AI in advertising: The news publisher is developing AI ad targeting tools in the hopes of solving a longtime industry problem.

Fubo sues Disney, Fox, and WBD: A legal battle that could redefine sports streaming's future.

They join the chorus of developers challenging “malicious compliance” and high fees, signaling broader developer discontent and potential EU regulatory action.

On today's podcast episode, we discuss a user milestone for Spotify, whether it needs a rebrand, and where new growth is most likely to come from. Tune in to the discussion with our analyst Daniel Konstantinovic.

It’s an election year in the US, one where we’ll see record-breaking political ad spend. While political advertising is often viewed as a separate game from other industries, the trends set by campaigns ripple into the rest of the marketing atmosphere. What will 2024’s version of Nixon and Kennedy navigating live TV or Obama embracing social media be, and what will be the impact on the ad industry at large? Here are five trends all advertisers should be watching.

It’s investigating potential harmful effects on minors. Addictive design, privacy, and age verification face an overhaul.

Apple targets a sales revival with iPhone 16 launch: True to CEO Tim Cook’s word, generative AI will be baked into Apple’s latest devices to help boost profits after lackluster iPhone 15 performance.

Walmart's Vizio buy signals major push into streaming and advertising: The retail giant is aiming for digital dominance against competitors like Amazon and Roku.

Crashes, declining trust, and potential bans fuel safety concerns and activism, challenging the technology’s readiness and future expansion.