Videos about news and politics captured the most engagement in Q3: Industry KPI data shows major events can create opportunities for brands.
Nearly every major retailer (and many smaller ones) has already launched media networks, but it’s not just for retailers anymore. While networks beyond retail have already begun to launch, 2025 will see more financial institutions, payment networks, travel companies, fitness centers, and more launch or revamp their own media networks. And as commerce media expands, so do the places ads are being served.
The new TV looks like YouTube: Forget old-school programming—YouTube’s Shorts, podcasts, and second-screen features are reshaping television into an interactive, on-demand experience powered by creators.
Super Bowl LIX sets new all-time viewership record: The game averaged 126 million viewers across TV and digital platforms, a 2% increase from last year, with streaming playing a major role in its success.
Elon Musk’s takeover bid highlights OpenAI’s AI leadership but also fuels debate over its nonprofit roots, skyrocketing valuation, and long-term independence.
NFL maintains DEI efforts as Trump rolls back policies: The league reaffirms its diversity commitment, arguing it benefits both competition and business despite shifting political winds.
Taking chances versus playing it too safe: Brands like Snickers and Nationwide have faced backlash for polarizing commercials, proving that shock value can be a double-edged sword.
Super Bowl viewership likely slipped: Taylor and Trump probably weren’t enough to top last year’s 123.7 million viewers.
Fox acquires Red Seat Ventures: As audiences shift from traditional TV, The company is expanding its digital-first media push.
A massive AI investment push and nuclear-powered infrastructure give France an edge, but supply chain constraints and strict EU rules could hamper its ability to compete with the US
Key stat: After being inspired by something they saw on TV, almost three-fourths of US viewers (71.5%) either searched online to consider purchasing it, purchased it, or both, according to an August 2024 survey from Shopsense AI and EMARKETER.
Amazon’s ad business expands: Ad sales were up 18% YoY to $17.28 billion, fueled by retail media and Prime Video ads.
The DOT’s halt on EV charging projects disrupts a $5B initiative. The move risks stalling consumer adoption and industry momentum.
Apple risks consumer trust—and security breaches—if it gives the UK a back door to iCloud, but noncompliance invites legal action.
Grammys’ viewership miss emphasizes Super Bowl power: The awards show ended a three-year streak of viewership bumps ahead of this weekend’s Super Bowl.
With a nearly endless selection of books, low prices, and speedy delivery, Amazon has revolutionized bookselling, making it challenging for everyone else to keep up. But retailers like Barnes & Noble and Bookshop.org haven’t given up the fight against the ecommerce giant. Here’s how they’re using their unique strengths to chip away at Amazon’s dominance.
Disney’s password-sharing changes didn’t boost subscriptions—yet: The company saw a slight dip in Disney+ subs as it faced a tough holiday period.
Google dropped diversity goals, citing federal compliance. Its DEI rollback reflects a strategic pivot among Big Tech firms to secure government partnerships
Nielsen and Paramount bury the hatchet: Measurement renewal deal offers a glimpse into the state of Nielsen competitors.
After a mini boom in 2020 (5.8% growth), US gamer increases have mostly paralleled national smartphone growth metrics