Digital sports viewership surpasses TV: Fragmentation challenges consumers, while younger audiences drive demand for highlights and streaming innovation.
Fubo pioneers interactive TV ads: New formats aim to move commerce from second screens to big screens with seamless shopping experiences.
On today’s podcast episode, we discuss which hotel guest behaviors do people think are most acceptable and unacceptable, the first ad on every media type, how American households look today compared to the 1960s, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Blake Droesch, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.
From revolutionizing logistics and digital payments to capturing a major share of ecommerce and retail media ad revenues, Mercado Libre has profoundly reshaped Latin America’s digital economy.
RFK Jr.’s pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK’s plans to cut D2C advertising.
Mobile ad spending reaches $203 billion: Desktop grows steadily, but its share falls below 25%, reflecting the continued platform shift.
Recent Supreme Court rulings could aid TikTok: The high court will rule on the platform’s ban months after it made strong statements about government interference with digital free speech.
The top pain point for adults worldwide trying to watch live sports is being unable to access the games they want to watch, per Altman Solon.
Amazon’s Red One sets streaming records: 50 million viewers and $175 million in box office receipts validate the studio's hybrid theatrical-to-streaming strategy.
Wrapped 2024 feels more like a beta test than a celebration, hinting at a company spread too thin to please its audience.
BuzzFeed sells 'Hot Ones' for $82.5 million: The YouTube property gains independence and plans growth in live events, merchandise, and new platforms.
TikTok’s ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.
New features let users join conversations with AI hosts. Experimental yet groundbreaking, it promises tailored podcasts but risks monotony with limited host variety.
In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities
Warner Bros. Discovery ends new Sesame Street production deal: Show plans format changes as streaming platforms shift away from children's content.
Though beauty is a crowded category,11:11 Beauty is hoping Paris Hilton’s multigenerational appeal could help it break through the noise, and power a content flywheel.
The FTC’s new leader could follow through on advertising regulation: Andrew Ferguson has voiced support for targeted ads, but criticized data collection.
The rollback of strict regulations could shift the focus to pro-business reforms, softening antitrust stances and leaving consumers and competition at greater risk.
With the open-platform Android XR and a more budget-friendly headset, they’re opening the doors to immersive tech for everyone, taking on Apple and Meta’s walled gardens.
WBD restructures into two divisions: Move positions company for potential deals while managing linear TV’s cash flow and streaming’s growth.