How can Spotify grow its advertiser appeal? The music platform must tread carefully to attract advertisers while retaining customers.
Its reporters are adopting AI tools to improve efficiency. Despite clear editorial guidelines, the move could fuel media mistrust and alienate readers.
NetEase lays off Marvel Rivals’ US-based team despite record success: The shooter hit 20 million downloads and $136M in revenue, representing broader industry volatility.
Netflix sets record with 8.6% of TV viewing as sports fuel broadcast growth: While streaming dominated at 42.6% market share, NFL and college football content helped push broadcast TV up 5% in January.
The Washington Post backs out of six-figure “Fire Elon Musk” ad: The decision raises questions about when—or if—brands should weigh in on political issues.
News and magazine apps have the highest engagement score in North America, with 29% of monthly active users coming back daily, according to a September 2024 Airship survey.
As the clock ticks on a required sale, regulatory risks could upend ad strategies and force brands to pivot.
Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.
X plans first marketing campaign under Musk, but ad revenues will still drop: While brands like Apple are resuming advertising, but it has more to do with politics than ROAS.
Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules
A lot happens in a week, so every Friday we're going to analyze all the new data and provide you with some of the key takeaways. Welcome to the Friday 5.
AI-powered summaries from OpenAI, Google, Microsoft, and Perplexity misrepresent facts, yet audiences buy in—fueling misinformation and risking brand reputation
TikTok returns to US app stores, hinting at a secure future: Regulators and storefronts say they want to keep the app around, putting it on much stronger footing.
YouTube is the preferred platform for podcasts, and Netflix wants in: Marketers must recognize podcasts aren’t audio-only to effectively reach consumers.
The Trade Desk misses big in Q4: Results landed far below expectations, but a busy 2025 lies ahead.
Amazon expands Prime Video’s sports portfolio with NBA deal: The addition will boost its live sports offering and create new opportunities for advertisers to run cross-league campaigns.
BuzzFeed’s BF Island aims to redefine social media with AI-driven creativity. But in a market dominated by giants, will it be a fresh start or just another failed pivot?
Thomson Reuters’ victory over Ross Intelligence sets a major legal precedent, challenging AI firms like on their use of copyrighted data for model training
Gen Z gamers prefer shooting games and action/adventure games, according to an April 2024 survey by Collage Group
Key stat: 66% of US adults are unaware of, haven’t used, or aren’t interested in augmented reality (AR) shopping apps as of January 2024, according to a January 2025 EMARKETER and CivicScience study.