“Fragmentation creates a headache in determining meaningful performance. That puts a lot of weight in the trust of the attribution models across all of your CTV ad buys,” Erik Gray, director of product analytics at MNTN, said at our recent EMARKETER Summit. But with a growing market, with more streaming channels and viewers, comes more opportunity to reach the right audience. Here are three ways to boost the success of your CTV ad campaigns amid fragmentation.
Despite having 7 million paid subscribers, Meta is shuttering the Facebook-based work service to build better AI and mixed reality business solutions
96% of subscription leaders in VOD, software, apps, and games are forecasting growth. They’re prioritizing customer retention and AI investments.
Prime Video hosts first upfront show: Amazon unveils a star-studded lineup of new series, movies, and sports content to attract advertisers.
Microsoft finds the economics of Game Pass may not be working out: A number of high-profile studio closures send confusing signals about the titan’s direction.
Comcast launches StreamSaver: The low-cost bundle with Peacock, Netflix, and Apple TV+ is designed to attract cord-cutters. Bundling is the new cable.
What do Disney, YouTube, and NBCU have in common? They’re the top 3 companies by TV usage, per Nielsen, thanks to their vast array of content.
LG Ads introduces new CTV ad formats: CMO Tony Marlow discusses ad relevance and innovative opportunities in an exclusive interview.
US digital audio ad spend will reach $7.12 billion this year, according to our March 2024 forecast.
Electronic Arts begins the push for in-game advertising: The conglomerate said it hopes to debut ads in its big-budget games as the industry seeks revenue growth.
At NBCUniversal’s Upfront, ads and content share center stage: Return on ad spend, AI concerns, and streaming-first projects were all featured.
What Netflix’s potential NFL deal means for the future of sports: The streaming giant’s two-game deal could propel it to become a contender for future rights deals.
On today's podcast episode, we discuss how bad "serial churning" has gotten and how to fix it, whether inventing new sports tournaments can work, if Perplexity's "search engine" will threaten Google, the use case for AI computers in your ears, where you can see 16 sunrises and sunsets every day, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, forecasting analyst Zach Goldner, and director of forecasting Oscar Orozco.
Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.
Major players like TikTok, Meta, and Google unveiled new partnerships, AI innovations, and streamlining solutions. Here are three key developments you may have missed.
Key exec departure reflect's Spotify's podcast pivot: The company thinks a shift to less exclusive shows and more video content is part of its future.
Disney’s Marvel plans stress quality over quantity: CEO Bob Iger laid out a rough roadmap for the struggling film and streaming franchise.
OpenAI considers creator privacy features and whether ChatGPT should engage with adult content: The genAI sector faces tension over content moderation and profitability. A technical fix remains elusive.
Warner Bros. Discovery and Disney will launch a major streaming bundle for Max, Disney+, and Hulu this summer: The strategy aims to curb subscriber churn and simplify consumer choices.
Roblox reports a 22% increase in Q1 2024 revenue, reaching $801 million: Sustained user growth and APAC expansion drive performance despite a $272 million loss.