Comcast Q3 performance fueled by streaming and live sports: Olympics and Peacock growth attract high-value audiences for advertisers.
Amazon grows ad revenues by 19% in Q3: Sports, shoppable ads, and live news bolster its appeal to advertisers.
Apple feels the pain of Apple TV+ struggles: Its Q4 revenues missed the mark in some divisions including Services, which includes advertising.
Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.
Nielsen’s dominance begins to crack: A survey shows advertisers gaining confidence in the measurement firm’s biggest competitors.
Roku Q3 results emphasize ad-supported growth: Increased streaming hours and accounts offer advertisers valuable inventory.
Meta’s ad revenue soars in Q3, yet costly data center investments and metaverse losses weigh on future profitability.
Nintendo’s moves into music streaming and pricey alarm clocks feel like filler as fans await the overdue Switch 2.
Roblox soars in Q3 despite critical reports: The company saw significant user and revenue growth and restated its commitment to child safety.
On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's episode, Committee members Senior Analyst Sara Lebow and Senior Director of Content Becky Schilling will defend their list against Senior Analyst Sky Canaves and Principal Analyst Sarah Marzano, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.
The US ad industry is at a crossroads. Which path it takes will depend heavily on which candidate is elected.
Netflix Moments boosts social sharing: New feature allows users to save and share scenes, expanding Netflix’s organic reach.
105.3 million people in the US will watch live sports via digital this year, up from 95.5 million last year, per our September 2024 forecast.
By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.
Fenty Beauty makes a play for gamers: The brand partnered with Netflix's “Arcane” animated series that’s based on the “League of Legends” video game to roll out a gamer-inspired collection.
Every major industry will increase total ad spend in the next two years, with media and entertainment leading the pack. Programmatic and B2B ready for a digital shift, while mobile remains dominant with in-game advertising. Here are four takeaways from EMARKETER’s Industry Ad Spending Benchmarks: Q4 2024 and what they mean for the upcoming years.
Streamers, pay TV sue to block click-to-cancel: The FTC’s attempt to standardize digital cancellations may have an uphill battle.
Influencing the influencers: Harris and Trump rely on creators to mobilize younger voters and drive social media buzz.
Even premium TV brands like LG are now showing ads on screensavers, joining other video platforms in monetizing this idle screen real estate. But will these ads actually move the needle for advertisers?
Podcasters can now let Spotify take over control filters, but with election season looming, the platform’s ability to manage offensive comments will be tested.