With its shift to digital, political advertising is increasingly programmatic. US digital political ad spend will grow by 156.3% this year over 2020, the last presidential election year. That growth outpaces the 28.7% growth overall US political ad spend will see, as noted in our US Political Ad Spending Forecast 2024 report.
Ransomware hackers demand $500,000. Mishandling user data risks customer fallout.
TikTok set to have major influence on elections on both sides of the Atlantic: As Trump joins the platform, a BBC investigation reveals the app’s struggle to moderate AI-generated political deepfakes: misleading younger voters.
Spotify’s low churn will insulate it from price hike cancellations: The company is increasing subscription costs for the second time in 12 months, but users are unlikely to flee.
43% of US advertisers are pulling spend from linear TV to increase investment in programmatic connected TV (CTV) advertising, per November 2023 data from Proximic.
NBA rights odds aren’t looking good for WBD: CEO David Zaslav touted the company’s other sports offerings as the rights deadline rapidly approaches.
Podcast listenership is at an all-time high: 67% of Americans aged 12 and over have listened to a podcast, says Edison Research.
CNN will sell ad space during the first presidential debate: With a guilty verdict fresh off the presses, the June 27 debate is likely to attract significant advertising interest from downballot campaigns.
TikTok may be responding to US political pressure: Bytedance may split its recommendation algorithm to address security concerns and avoid a forced sale.
Venu Sports’ potential for disruption comes into clearer view: Nearly 60% of consumers say they’d sign up for the service at a price of $35-40 per month.
Vox and The Atlantic are the latest publishers to partner with OpenAI: Struggling publishers will get exclusive access to OpenAI tech in exchange for content licensing.
Can publishers help TikTok right its public image? The app is trying to convince publishers to create content for the app through new monetization opportunities.
Google rushes to fix bizarre AI search results: It’s hardly the first time that generative AI has gone off the rails, but it could undermine Google’s core business model.
Ad-supported streaming surges: Major platforms embrace ads as price hikes drive subscribers to more cost-effective options.
On today's podcast episode, we discuss why Amazon is pulling back from "Just Walk Out" technology, how the Atlantic magazine turned things around, what will ignite TV shopping, whether LinkedIn testing TikTok-like videos is a good move, what science says about how to be happy, and more. Tune into the discussion with vice president of content Suzy Davidkhanian, analyst Evelyn Mitchell-Wolf, and vice president of Briefings Stephanie Taglianetti.
GenAI uses 33x more energy than specialized software: It’s taxing energy grids globally, raising concern that efforts to make it more sustainable aren’t up to par with AI advancement.
WBD's NBA media rights are in jeopardy: Disney, NBC, and Amazon's offers may force a legal battle over matching rights.
Congress inches toward a federal privacy bill with ad industry input: Revisions are closer to meeting industry demands, but there’s still no consensus.
The FCC turns its eye toward AI regulation: The agency proposes rules that would require disclosure of AI use in political ads following deepfake scandals.
Introducing ads into video games won’t be easy: A survey found that 43% of Gen Z consumers find them disruptive, but there are opportunities elsewhere.