Media & Entertainment
What they’re watching is changing, though, with long-form becoming increasingly important—something that marketers have noted with interest.
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
Podcasting is becoming a mainstay in consumer media time in Canada, and brands are looking to better understand the opportunities in this emerging category.
Consumers continue to shift the way they view video, forcing marketers to get more inventive with their campaigns and placements. Matt Fanelli, senior vice president of MNI Targeted Media, spoke with eMarketer about what he thinks people will be buzzing about at the upcoming NewFront and Upfront presentations.
Damian Collier, founder and CEO of Blend Media, explains the opportunities and barriers for 360-degree video.
Marketers discuss how much VR, AR and MR—or mixed reality—will grow and coalesce.
Industry leaders discuss VR as a tool for planning, designing and testing new retail concepts.
Vinay Narayan, executive director of strategy for HTC Vive, explains why the enterprise market is key to more widespread adoption of VR.
Spotify's stock market debut is a testament to the power of on-demand music streaming, a model that has helped reverse the music industry's long decline. On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the reasons for Spotify's success, and consider the challenges the company may face in coming years.
Amazon is known for its convenience, selection and competitive prices, but its trove of user-generated reviews is also a valuable asset.
Eric Picard, vice president of product management at Pandora, talks about the obstacles and advantages of programmatic audio.
Marketers worry that they can't reach a large enough audience with the technology, according to a new survey.
Companies across the spectrum have embraced the subscription business model. But how much are consumers willing to pay, and for what kinds of products? On the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into the subscription economy.
While the use of virtual reality is not yet mainstream among consumers, specialized applications of the technology are proving useful in a variety of industries.
Kate Emery, marketing manager at roofing company GAF, explains why the company invested in VR.
Four healthcare leaders talk about what VR has done for their organizations.
Dr. Robert Louis, director of skull base and pituitary surgery at Hoag Neurosciences Institute, explains how VR improves surgical outcomes and boosts patient retention.
Interest in augmented reality and virtual reality has been hyped for some time, but the tech hasn't reached mass adoption. Cost is certainly a factor, but it's not the only one.
The high cost of TV service continues to be the most common reason adults in North America have cut the cord, according to TiVo survey data.
In the latest episode of "Behind the Numbers," eMarketer analyst Paul Verna discusses the winners and losers from the Academy Awards telecast, including TV ratings, ad rates and streaming video.