Media & Entertainment
Nick Flood, deputy managing director of digital at Dennis Publishing, talks about how communicating with consumers can combat ad blocking.
National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.
Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don't think it's important.
Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.
Eddie Revis, senior director of marketing communications at Chobani, discusses the brand's approach to building targeted campaigns at the individual and household levels.
Facebook recently began testing augmented reality ads in its News Feed. In the latest episode of eMarketer's "Behind the Numbers," analysts Debra Aho Williamson and Victoria Petrock discuss the emergence of AR as a marketing tool, and what could be coming next.
Alejandra Torres and Richard Merren, co-founders of technology startup Aurem, talk about the ways in which technologies like AR could revolutionize Latin America’s ad space as we know it.
Rion Swartz, senior director of marketing and brand management at LegalZoom, talks about the evolution of podcasting and how to best capitalize on listeners.
Alex Shear, director of acquisition at Simplisafe, talks about why the brand invests in podcast advertising and how it creates ads that audiences actually want to hear.
By 2022, more than 204 million people in the US will watch connected TV at least once a month. But the advertising market is still figuring out how to best use these platforms.
Pooja Midha, president of true[X], explains what needs to happen for connected TV advertising to reach its full potential.
A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.
Pandora remains the most popular streaming music service in the US, according to eMarketer's new forecast, but Spotify's continued growth will change the balance of the market in coming years.
Even as traditional pay TV providers form partnerships with former over-the-top rivals to retain customers, cord-cutting continues to outpace projections. According to eMarketer’s latest figures, the number of US adult cord-cutters will climb 32.8% this year to 33.0 million. That’s higher than the 22.0% growth rate projected in July 2017.
Nearly 765 million people across the globe will use a subscription over-the-top video service at least once per month this year, according to our latest forecast. This total will represent 10.2% of the global population and 32.1% of digital video viewers.
Ryan Chapman, co-founder and CEO of Motive.io, talks about the state of augmented reality in the aftermath of Pokémon Go's success, the most popular use cases for brands and what's next.
Not many consumers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing retailers altogether if the technology made that possible.