OpenAI in the spotlight again over questions about internal stability: It fired two AI researchers over alleged data leaks. The incident suggests that previous chaos isn’t over.
Can Roblox make ads a staple of nonmobile gaming? The company has partnered with PubMatic to launch a bidding exchange for ads in a major shift for the industry.
Choice is spurring innovation in AI and privacy. Users can now pick from more diverse, multifunctional options, challenging default browsers like Chrome and Safari.
The FCC mandates ISPs disclose true service details in clear “nutrition labels,” ensuring transparency and challenging ISPs to match their marketing claims with reality.
Meta’s and OpenAI’s upcoming models will make AI more useful: They’ll be able to think, plan, and take action. The features will boost productivity and escalate AI’s risks
JIC Certifies Comscore and VideoAmp: Marking an important shift in TV ratings, this move challenges Nielsen's dominance and fosters measurement diversity.
Podcast Listeners Prefer Personalized Ads: AMA's survey indicates a shift toward tailored advertising, with a significant majority favoring customized content.
Governments and tech giants allocate billions to AI, raising concerns over dwindling startup funding and innovation in non-AI sectors.
Escalating costs across technology, streaming, and online services are resulting in consumer pushback through password sharing and strategic rotation.
Music stars battle AI over copyright and creativity: A collective open letter and Tennessee's new ELVIS Act underscore the industry's fight for fair compensation.
Record viewership for March Madness and Wrestlemania: Significant audience growth is a reminder of why streamers and networks dish out billions for rights.
Disney lays out its timeline for password sharing: The company could see more gains than Netflix thanks to its recent addition of Hulu.
The New York Times wants in on ad attention metrics: A partnership with Adelaide will help the publisher create more robust offerings for advertisers.
Sports streaming momentum keeps building: Roku and NBA team up on FAST channel as Peacock and Prime Video win more exclusive streaming deals.
Meta makes the Quest 3 more like Apple’s Vision Pro: It launches an experimental app with spatial computing features. The Quest’s relative affordability is Meta’s advantage.
Targeting EU compliance could broaden arcade/console game access on iOS. It could boost developer revenue, but it also risks scams.
Forbes’ MFA misstep could cost all publishers: An Adalytics report found the company operated a secondary site that maximized ad space.
Paramount enters exclusive merger talks with Skydance, sidelining Apollo’s bid: The media landscape could be shuffled yet again once the deal is finalized.
Linkedin's CTV ad launch meets rising B2B video demand: The offering leverages professional data and premium content to elevate its role in the connected TV landscape.
“[Cookie deprecation] is a monumental change. It has also been a long time coming,” our analyst Evelyn Mitchell-Wolf said on a recent “Meet the Analyst” webinar. The signal loss will force advertisers to shift targeting strategies, campaign measurement, and identity solutions. But other trends—programmatic transaction methods and connected TV (CTV)’s growing share of ad spend—will stay their course.