Advertising & Marketing

Influencer marketing is thorny without proper disclosures: Google just paid an $8 million settlement for misleading ads about its line of phones.

The majority of shoppers value convenience: But what people consider convenient can vary by age, with Gen Z consumers prioritizing features like self-checkout and millennials favoring price comparison tools.

On today's episode, we discuss what's currently driving retail media, the other retailers outside of Amazon to watch, and what advertisers should be focusing on in this moment. "In Other News," we talk about ads (and influencer content) in Roblox and why Tesla has decided to start advertising for the first time. Tune in to the discussion with our analyst Max Willens.

ESPN moves towards standalone streaming: Declining linear TV revenues and growing demand for digital sports content force Disney’s hand.

Nearly half (49.0%) of advertisers worldwide believe that activating their own first-party data is the most promising solution to cookie deprecation, according to DoubleVerify. However, only 16.6% of publishers say the same of this solution. Publishers’ top choice for replacing cookie-dependent tools is publisher first-party data activation, chosen as a promising solution by just 27.1% of advertisers.

The new legislation will impose fines on TikTok for continuing operations in the state and on Apple and Google for enabling app downloads.

A $3.6 billion investment can secure the American chipmaker as a key supplier in various Japanese industries for years to come.

YouTube upfront highlights innovative ads and AI focus: Platform aims to give advertisers new ways to engage as data shows it is gaining US TV viewers.

Retailers and consumers disagree on priorities: A new study finds that retailers’ top goal is to improve customer service, while consumers care most about being rewarded for loyalty.

Hispanic buying power in the US has skyrocketed since 2010, rising from $1 trillion to a projected $2.8 trillion by 2026. Retailers and brands need to understand the cohort’s economic profile and shopping habits—particularly as they aim to capture younger generations of digital natives.

Nearly three-quarters of US marketers will increase retail media spending this year: But lack of a universal measurement standard will continue to hamper their abilities to get the most out of their investments.

OpenAI’s GPT-4 can help retailers map the customer journey by analyzing data from across social, owned, and third-party platforms and identifying trends in real time. It can also help retailers predict future behaviors, giving insight into where they should focus their ad dollars.

Tesla’s embrace of advertising is part of its maturation process: In a significant strategy shift, Elon Musk says the company will buy ads for the first time.

Coca-Cola helps usher in an era of generative AI advertising: The brand recently told marketers that it believes AI is much more effective than Web3.

On today's episode, we discuss whether the most watched program in the US (the NFL) has a looming viewership problem, Disney+ and Hulu joining forces, whether the free returns party is over, ride-hailing apps giving mixed messages, YouTube viewership on TV screens, the best-selling video games in history, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Paul Verna.

Can Apple leverage its expertise as well as its 34 million developers to build a mixed reality ecosystem?

Technology and cloud expertise are becoming hot commodities for automakers increasingly reliant on innovation and cybersecurity to power EV adoption.

While Meta struggles with innovation and attracting younger users, at Snapchat, innovation and Gen Z users are in high supply. So why is the company struggling? “Snap doesn’t lack when it comes to innovation,” our analyst Jasmine Enberg said on a recent episode of our “Behind the Numbers” podcast. “But there are serious questions about the health of its core business, and it really needs to focus on turning those things around.”

Regulators are diverging on Big Tech acquisition and opening opportunities for blockbuster mergers despite mounting antitrust concerns.

After a 31% sales plummet, will Apple’s M3 bring consumers back to Mac? Apple is likely testing M3 chips for Macs in anticipation of a surge in demand in 2024.