Advertising & Marketing

DirecTV’s layoffs are a bad sign for pay TV: The long-dominant format is entering a very long goodbye as power shifts toward digital channels.

President Biden urges regulators to move fast on Big Tech reforms: He called for a ban on targeting ads to minors and reforms to the controversial Section 230.

As many advertisers are cutting budgets as increasing them: Advertisers worried about the economy are slashing spending, but the shift to digital leaves them little choice.

Apple’s next move: The company lost $1 trillion in a year, saw China’s COVID-19 shutdowns diminish Q4 iPhone sales, and is now wrestling with shrinking demand for multiple products as consumers brace for a recession.

Inaccurate maps threaten rural states’ broadband funds: Senators reveal 20,000 examples where ISP coverage was overstated in the FCC’s broadband maps.

YouTube Shorts courts creators with new payment scheme: The video leader is aiming to remain competitive with TikTok’s pursuit of highly influential users.

After postponing it a couple of times, Google has confirmed it will deprecate Chrome cookies once and for all in 2024. Are you ready? Here’s what you need to know to navigate this new world, including how to talk to internal and external partners, a rundown on identity solutions, and why you need to start now.

Gen Z is slightly less concerned than any other generation about buying from brands that reflect their social values, according to December 2022 data from Morning Consult.

Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.

Meta sets teen ad limits days after a public school district lawsuit: The company is changing its teen advertising policies while staring down litigation and mountains of fines.

Five major TV networks team up against Nielsen: A new joint industry committee for measurement currencies wants to have alternatives certified by May upfronts.

The ad industry cut 3,500 more jobs in December: 2022 ended on a sour note with two of the year’s steepest drops in ad employment.

This week, Meta announced its Variance Reduction System, which it says will equitably distribute ads via census data and machine learning. The new tech was created in partnership with the US Department of Justice (DOJ), representing the first instance of direct court oversight for Meta’s ad targeting and delivery, according to a DOJ statement.

2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.

AI solutions are gaining mainstream momentum: The flurry of artificial intelligence adoption is pushing innovation forward, but we’re already seeing some negative applications of the latest AI tech.

Reddit and Pinterest are here to prove that brand safety is king: At CES, the two platforms touted their safety and moderation policies while major competitors flounder.

Samsung’s sinking profits: Declining demand for PCs, smartphones, and memory is eroding the tech giant’s value in its consumer electronics and chip fabrication businesses.

Could the great WBD cull of 2022 be over? After a half year of content disappearing from HBO, WBD execs say the future is about “relaunching and building.”

Pinterest’s LiveRamp partnership jumps on the clean room bandwagon: With social players like Meta and LinkedIn embracing privacy-enhancing solutions, Pinterest can’t afford not to.

Amazon laying off 18,000: That’s significantly more than previously disclosed and could indicate that widespread job cuts are around the corner for tech companies. Job uncertainty could lead to panic and stall innovation.