Advertising & Marketing

General Motors gives a vote of confidence to NBCUnified: The automaker will use NBCU’s trove of privacy-focused, first-party data for ad targeting.

Apple’s just-released iOS 16 allows users to customize lock screens, control notifications further, and (at long last) edit text messages within 15 minutes. You know what else is changing at Apple? Its advertising strategy.

Amazon’s iRobot deal under investigation: iRobot’s fate hangs in the balance as interest groups and the FTC target the acquisition. If the deal fails, Amazon can make its own robot vacuums while iRobot flounders.

Burger King is getting a facelift: Parent company Restaurant Brands International will invest $400 million to revitalize the brand and modernize stores.

Roblox’s ad efforts come at a tricky time: A spending downturn, prickly regulatory mood, and unclear in-game ad standards make this a tough space to navigate.

NFL holds sportsbook commercials to 6 per game: Even as operators shift strategy, betting ads remain a viable revenue stream for the league.

Brands can finally advertise on The Athletic: The New York Times looks to monetize its January acquisition so it can reach profitability sooner.

TikTok's popularity has translated to explosive growth in TikTok’s ad revenues. This year, TikTok will net $5.96 billion—more than Twitter and Snapchat combined.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss how companies can improve the employee experience to better the customer experience and ways to collect feedback. Then for "Pop-Up Rankings," we rank the top examples of retail leadership that directly impacted our customer experience and the ones that could have been improved. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and Patty Soltis.

Shareholder vote comes as Twitter whistleblower testifies: After months of distractions, Twitter needs to get back on track—but does it have a plan?

We detail how YouTube, Search, and Fitbit are tackling health literacy and information as social determinants of health.

The digital ad industry is under regulatory scrutiny: Reforms laid out by the Biden administration focus on the use of personal data for advertising purposes.

Google TV’s new accessibility features highlight a major market opportunity: More than one in 20 consumers have hearing loss in both ears—and remain underserved by marketers.

Xbox's Home UI gets a refresh: As Microsoft places greater emphasis on gaming, it's working with users to improve engagement.

Amazon reins in Ring’s security: Adding end-to-end encryption to Ring cameras makes it harder for hackers to access security video, a sign that Amazon is enabling smart home security for the benefit of end users.

The Super Bowl is a fixture of advertising: Fox has sold 95% of the event’s ad inventory, with spots going for as much as $7 million.

Ecommerce is a natural format for advertising: Amazon ranked highest among platforms for non-intrusive ads, a sign that consumers don’t mind ads while online shopping.

Leaked memo gives insight into Snap’s future: Older users, enterprise AR, and Snapchat+ growth are all part of the puzzle.

Insider Intelligence spoke with Rachel Tipograph, the founder and CEO of MikMak, an ecommerce marketing platform for multichannel brands, about retail media in the US market.

Charging for returns is an easy way to lose customer loyalty: Retailers need to think of returns as an extension of the customer experience—and not just a cost to be managed.