SpaceX expects its constellation of 1,800 Starlink satellites will be able to provide global internet coverage by this fall. Though far ahead of competitors, SpaceX still faces pressure from traditional ISPs and regulators in several countries.
Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.
Facebook will need a bit more tact for VR ad success: Video game developer Resolution Games reversed course on its agreement to have Blaston participate in Oculus VR ad tests after consumer backlash.
A VR game developer walked back its partnership with Facebook to test in-game targeted ads following furious user blowback. The setback to Oculus’ new business strategy could further push Facebook to embed ads in its own in-house VR content.
LAPD officers reportedly acted as Ring brand ambassadors for years, promoting the company’s surveillance tech in exchange for free gadgets and discounts. The discontinued influencer program is among Ring’s many police partnerships further eroding consumer trust and imperiling long-term growth opportunities.
Do diverse travel ads make an impact?
Learn how the leading music store plans to foster community and support across its channels to offer more than just instruments and meet market demands. See Industry Voices: Holiday Preparedness with Guitar Center’s Jeannine D’Addario, senior vice president and chief marketing and communications officer, and discover her approach to acquiring new customer cohorts.
Thirty-second Super Bowl spots soar: NBC seeks a 9.1% price jump for the coveted ad slots, as well as a buy-in agreement for the Winter Olympics, as it capitalizes on both high-profile events.
Facebook decides it’s time to cash in on Oculus: The company will begin testing ads in select virtual reality games and programs on Oculus Quest headsets.
The move to integrate ads into VR experiences could help Oculus loosen its dependence on Facebook’s more profitable ventures. The company’s recent VR acquisitions could allow it to create VR content with targeted ads seamlessly built in.
How many US podcast listeners skip ads?
On today's episode, we discuss how productivity is being reimagined in the WFH era, the implications of physical stores closing again this Thanksgiving, which companies have had recent turnaround performances, whether Netflix opening an online store makes sense, what the Olympics going ahead could mean for everyone, how to trick yourself into eating less, and more. Tune in to the discussion with eMarketer principal analysts Nicole Perrin and Paul Verna and analyst at Insider Intelligence Blake Droesch.
New ways to listen: Facebook and Spotify introduced new social audio opportunities this week as most social media companies explore their own take on the growing format.
The new features continue a normalization of encryption despite movement attempts to crackdown on the tech.
China is often seen as the wild west of privacy protection, where unscrupulous companies collect and trade personal data as regulators and consumers stand idly by. The Chinese government has been trying to change that, most recently by drafting a privacy law akin to the EU’s General Data Protection Regulation (GDPR). While the implications for businesses are still murky, it’s clear that China is determined to tackle this issue its own way, at its own pace.
FloC blocking: Amazon is preventing Google’s FloC tracking system from running on its properties, which could limit Google’s ability to build certain cohorts.
A seller’s market: Upfront negotiations are wrapping up, and multiple media companies are reporting substantial double-digit increases in ad rates.
Growing tolerance for mobile ads: US gamer sentiments toward advertisements in mobile gaming ads have improved during the pandemic as people continue to spend an increased amount of time with their mobile devices.