Advertising & Marketing

The company reversed its discount strategy despite growing competition. It’s now struggling in a shifting global EV market as hybrid sales surge

Apple’s latest AI outperforms OpenAI’s GPT-4 in contextual understanding: Its ReALM AI model could redefine user experiences across its fast-growing Services segment. But antitrust pressure poses a barrier.

Deleting billions of data records is a first step to restoring user privacy but could come at the expense of crucial advertising data.

Its latest AI model clones voices from short clips for varied applications. OpenAI is taking a cautious approach and leaning on partners to ensure ethical use.

Perplexity to integrate ads in its AI search: The startup is aiming to draw bigger advertisers and compete with giants like Google.

On today's podcast episode (part 1), we discuss what publishers can do about GenAI that summarizes answers, how to strike the right ad load balance, and who has the best 'what-to-do-about-social-media' strategy. "In Other News," we talk about what social app BeReal's next move will be and why X (formerly Twitter) is pivoting to CTV. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

YouTube is the best platform for ad engagement, but others are rising: Our Industry KPI data found that YouTube, X, and podcasts delivered the strongest attention metrics.

The company bolsters security and offers credit monitoring after hackers leak data on the dark web. Lawsuits and fines may be on the horizon.

Microsoft to spend over $100 billion on Stargate: It’s partnering with OpenAI on a data center that could provide enough power to build an AGI. But the project faces real-world barriers.

There’s strong demand for physical retail spaces: That’s driving up rents and occupancy costs.

Microsoft uncouples Teams from Microsoft 365 globally in reaction to the EU’s antitrust probe—proving how regional rules can have a global impact.

The state’s largest remaining insurer dropped 72,000 policies, leaving California’s insurance commissioner scrambling to assure insurers they can be profitable there.

Ad blockers gain popularity despite ad policy strides: Google blocking billions of ads isn’t enough to stop consumers' increasing demand for unobtrusive, fast web experiences.

On today's podcast episode, we discuss how the Apple monopoly trial could change the smartphone market, whether Aldi can take on Walmart, if gambling ads will get banned, the impact of Amazon's "Big Spring Sale," how seriously we should be taking drone delivery, where the happiest people in the world live, and more. Tune in to the discussion with our analyst Blake Droesch and vice presidents of content Suzy Davidkhanian and Paul Verna.

Q1 has been a mixed bag for marketers. Ad spend grew in January and February, hitting double digits for the first time since March 2022. But many tech and retail companies were hit with layoffs as companies tightened ad spend. IBM, TikTok, and Google all slashed their marketing and advertising teams. On earnings calls, Nike’s finance chief said the company is planning for a “subdued macro outlook” and Paramount mentioned “softness in the global advertising market.”

Yesterday, The Home Depot hosted its first in-person retail media marketing summit, InFronts, where it introduced its revamped retail media network, Orange Apron Media. In addition to the new name, the retail media network will expand its services to include a unified on-site/off-site platform, a data clean room solution, and new media partners.

Big Tech’s year of regulatory pressure: As the EU investigates Apple, Alphabet, and Meta under the DMA, it’s demanding compliance in 12 months. Companies scramble to avoid fines of up to 10% of global revenues.

Google might have solved generative AI’s biggest problem: Its “superhuman” AI fact-checker could make the technology more trustworthy and more appealing for enterprise use cases.