The ad industry’s AI use hits a high point: A majority (91%) of agencies implement the tech while the workforce grows uneasy about job security.
Netflix with ads is trailing streaming rivals: The service is struggling to compete with recent entrant Amazon and has lowered CPMs.
EU competition regulators accuse Apple of DMA violations and excessive store fees. Consequences could include fines up to $38 billion and delays to its AI pivot.
Y Combinator and 140 AI startups oppose California’s Senate Bill 1047, fearing its restrictions will stifle innovation and harm talent retention.
50% of US employees and a third of international staff stay remote despite the loss of job promotions. The divide between RTO and remote employees is an ongoing challenge.
Medical/pharma TV ad impressions resonate most with older consumers: Our Industry KPI data should inform healthcare and pharma marketers’ strategies for targeting patients.
On today's podcast episode, we discuss how news on social media is different, if the movies are dead yet, the promise of new digital price tags, IKEA paying virtual employees in its virtual Roblox store, the most visited places in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Sarah Marzano.
The AI startup is being accused of content theft by Forbes, Wired, and The Shortcut. Legal action looms as tensions rise between media and AI companies over content scraping and attribution
Target’s new genAI-powered chatbot aims to boost associates’ efficiency: Walmart is also testing a genAI tool for workers as retailers look to technology to improve the in-store experience.
“Increasingly, retailers are going to be pushing toward store formats that are either more convenient or experiential, as a chance for consumers to enjoy time with friends,” our analyst Carina Perkins said on the “Behind the Numbers: Reimagining Retail” podcast.
Uber enables programmatic ad buying: partnerships with google and DSPs enhance targeting and engagement for advertisers in the rides app.
Amazon steps into the post-cookie ring: The company announced its own tracking solution at Cannes, seeking to strike at a vulnerable moment for Google.
Brands’ customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.
Reddit survey shows young users are dissatisfied with Google: Appending “Reddit” to a Google search is common practice, but Reddit likely wants a piece of the pie.
On today's podcast episode, we discuss how much time folks are spending with TVs and CTVs, how many ad dollars are going to both, and which of the streaming platforms will make the most from ads going forward. Tune in to the discussion with our analyst Ross Benes.
Independent creators will find new audiences and subscribers will get new content as Spotify explores other growth sectors.
Ilya Sutskever launches Safe Superintelligence Inc., reflecting ex-OpenAI leaders’ trend toward AI safety amid commercial pressures in the industry.