Advertising & Marketing

NBCU adopts Ad-ID: That could spur other advertisers and agencies to adopt the identifier, which would make it even more useful for things like capping ad frequency.

Consumers are wary of how companies collect and use their personal information for digital advertising, having witnessed companies fail to protect and properly handle user data. Not many know how it works, but they’re aware of its outcomes when they perceive ads as creepy or invasive.

On today's episode, we discuss what it's like to launch an ecommerce business unit during the pandemic and how customers are changing. We then talk about livestream ecommerce's US entry point, how to solve the fitting-room dilemma, and how seriously we should take retailer rental services. Tune in to the discussion with ecommerce general manager for the Americas region at Tekmovil Cristian Serrano and eMarketer senior analyst Matteo Ceurvels and analyst at Insider Intelligence Blake Droesch.

The peer-to-peer payments firm kiboshed its global public feed and made its app more user-friendly—helping it become more attractive and push traffic to newer products, like Venmo Card.

eMarketer forecasts that retail media and connected TV (CTV) will be among the fastest-growing digital ad channels this year. Jed Dederick, senior vice president of global client and agency development at demand-side platform The Trade Desk, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the firm has learned over the course of the pandemic, what buyers want from CTV and retail media, and why resolving the identity crisis is so important.

Protestors are using a US government-funded tool to bypass state-imposed social media restrictions. As global audiences are increasingly subject to censorship, Big Tech firms may need to offer features capable of bypassing local internet restrictions in order to serve those markets.

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Videos for small biz: Vimeo and TikTok's partnership will help small businesses with limited budgets create and publish video ads more easily.

Olympic backlash: Toyota has pulled all its Olympics-related ads from Japan as the number of COVID-19 cases in the country climbs and citizens express deeply negative sentiment about the Games.

Publicis buys CitrusAd: The agency's acquisition is a sign of the growing importance of retail media and the agency's focus on performance-oriented advertising.

Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.

There’s a lot of attention paid to direct-to-consumer (D2C) brands right now, and for good reason: in addition to the pandemic-fueled 45.5% growth from 2019 to 2020, US digital D2C sales are expected to grow another 15.9% in 2021, reaching $175 billion by 2023, according to our estimates.

TikTok aims for platform and brand safety: The short-form video app rolled out a series of new content moderation guidelines for influencers, encompassing both sponsored and organic content.

Consumers who opt in to Ring’s encryption will be the only ones able to view their video feeds. The move is an improvement on Ring’s checkered privacy and security past but falls short of critics’ demands.

The company acquired a Facebook team of engineers and physicists to boost its satellite internet venture off the ground. The stealthy acquisition is a much-needed injection of resources and talent as Amazon rushes to enter a market quickly being swallowed up by SpaceX.

As advertisers have cut down on how many demand-side platforms (DSPs) they work with, publishers have increased the number of their supply-side platform (SSP) partners. Lauren T. Fisher, executive vice president of business intelligence at research firm Advertiser Perceptions, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest wave of SSP research, why identity resolution is important, and what to expect now that cookie deprecation in Chrome has been delayed.

On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.